Fairy Jar
FailShoppers spend an estimated $19K a year here, so Fairy Jar is a Fail.
- Flapen Score
- 36 / 100Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 4636
- Market size
- $19K/yr58K searches / yr
- 90-day growth
- -19.8%search demand this quarter
- Competition
- 66%top-5 click share · 7 brands · 59 sellers
Flapen Score
Fairy Jar against its category
The dotted line is the Toys & Games average. Past it, Fairy Jar is stronger. Inside it, weaker.
Market
The Fairy Jar market on Amazon at a glance
Shoppers on Amazon United States searched for Fairy Jar 58K times last year and spent an estimated $19K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -19.8%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $19Ka year
- Peak month
- December6.4× the quietest month
- Top search term
- fairy catcher12K searches a year
02 · Price
A sale here is worth $29.56.
Listings sell for $29.56 on average, from $9.79 to $61.94. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $29.56 that is $3K to $7K a year per listing.
- Average price
- $29.56inside the $15 to $100 sweet spot
- Price range
- $9.79–$61.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #1,272 within Dolls. It carries 1,698 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 69%
- Out of stock, average day
- 0.5%
- Average rank
- #1,272in Dolls
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 1,698per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Fairy Jar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Got2Glow Fairy Pet Finder Magic Fairy Jar Toy Includes 40+ Virtual Pets (Pink)
- Price
- $23.95
- Rating
- 4.4/5
- Reviews
- 4,295
- Age
- 4y ago

Got2Glow Fairy House 9 Virtual Interactive Fairy Pets Find Care and Watch Them Grow (Ages 5+)
- Price
- $14.35
- Rating
- 4.4/5
- Reviews
- 4,295
- Age
- 2y ago

Got2Glow Fairies Got2Glow Baby Fairy Finder Magic Fairy Jar Includes 20+ Virtual Baby Fairies Find Fairies On-The-Go
- Price
- $12.86
- Rating
- 4.4/5
- Reviews
- 1,211
- Age
- 4y ago

Got2Glow Fairies Got2Glow Fairy Finder - Electronic Fairy Jar Catches 30+ Virtual Fairies - Got to Glow (Pink)
- Price
- $44.96
- Rating
- 4.4/5
- Reviews
- 4,295
- Age
- 5y ago

Got2Glow Fairy Pet Finder Magic Fairy Jar Toy Includes 40+ Electronic Pets (Purple)
- Price
- $29.26
- Rating
- 4.5/5
- Reviews
- 251
- Age
- 4y ago
Trending
estimated 90-day click momentum
Got2Glow Fairies Finder - Electronic Fairy Jar Catches 30+ Virtual Fairies - Got to Glow in The Dark
- Price
- $61.94
- Rating
- 4.2/5
- Reviews
- 451
- Age
- 4y ago

Alritz Fairy Potions Kit for Kids - Magic Potion Making Kit 20 Bottles Glitter Crystals Gifts for Girls Ages 6+ Year Old Creative Craft Indoor Activity Party Birthday
- Price
- $18.90
- Rating
- 4.7/5
- Reviews
- 1,230
- Age
- 2y ago

Got2Glow Fairy House 9 Virtual Interactive Fairy Pets Find Care and Watch Them Grow (Ages 5+)
- Price
- $14.35
- Rating
- 4.4/5
- Reviews
- 4,295
- Age
- 2y ago

JOVA Klever Kits DIY Fairy Lantern Craft Kit with Rose Lights and String Lights Birthday Gifts with 7 Color Fairy Potion Necklace DIY Night Light Arts and Crafts for Girls Age 8+
- Price
- $13.33
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

HOLOBRITE Pixie Lantern Virtual Dancing and Interactive Games Includes 5-inch Pixie Doll Over 200 Ways to Play Kids Toys for Ages 6 Up by Just Play
- Price
- $54.82
- Rating
- 3.5/5
- Reviews
- 667
- Age
- 1y ago
Newest
by launch date
JOVA Klever Kits DIY Fairy Lantern Craft Kit with Rose Lights and String Lights Birthday Gifts with 7 Color Fairy Potion Necklace DIY Night Light Arts and Crafts for Girls Age 8+
- Price
- $13.33
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

HOLOBRITE Pixie Lantern Virtual Dancing and Interactive Games Includes 5-inch Pixie Doll Over 200 Ways to Play Kids Toys for Ages 6 Up by Just Play
- Price
- $54.82
- Rating
- 3.5/5
- Reviews
- 667
- Age
- 1y ago

Goliath Secret Findees Magic Mailbox Pink | Includes Either Audree or Roxee | Discover 10+ Surprises Inside | Recommended for Ages 4+
- Price
- $9.79
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 2y ago

Got2Glow Fairy House 9 Virtual Interactive Fairy Pets Find Care and Watch Them Grow (Ages 5+)
- Price
- $14.35
- Rating
- 4.4/5
- Reviews
- 4,295
- Age
- 2y ago

Alritz Fairy Potions Kit for Kids - Magic Potion Making Kit 20 Bottles Glitter Crystals Gifts for Girls Ages 6+ Year Old Creative Craft Indoor Activity Party Birthday
- Price
- $18.90
- Rating
- 4.7/5
- Reviews
- 1,230
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
59
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
1%
- GOT2GLOW FAIRIES73%
- Just Play8%
- WowWee7%
- Alritz4%
- Goliath4%
- Klever Kits2%
- Open — no brand owns it (1 brand, 1%)
Demand
Fairy Jar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.4×
Search terms
Top Fairy Jar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fairy catcher12K/yr
- fairy finder13K/yr
- fairy jar10K/yr
- got2glow fairy finder6K/yr
- fairy catcher toy5K/yr
- fairy finder toy3K/yr
- got to glow fairy finder2K/yr
- got 2 glow fairy finder2K/yr
- fairy jar toy1K/yr
- fairy catcher toys for girls1K/yr
Reviews and returns
What reviews say buyers love and hate about Fairy Jar
We read the reviews and the return reasons for every product selling here.
“The light battery doesn't last long however”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fairy Jar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








