Fairy Craft
MaybeThe top 5 brands take only 41% of clicks. But shoppers spend an estimated $31K a year here, so Fairy Craft is a Maybe.
- Flapen Score
- 58 / 100Top 10% of 3,143 Toys & Games niches · +12 vs the category median of 4658
- Market size
- $31K/yr57K searches / yr
- 90-day growth
- +33.7%search demand this quarter
- Competition
- 36%top-5 click share · 42 brands · 70 sellers
Flapen Score
Fairy Craft against its category
The dotted line is the Toys & Games average. Past it, Fairy Craft is stronger. Inside it, weaker.
Market
The Fairy Craft market on Amazon at a glance
Shoppers on Amazon United States searched for Fairy Craft 57K times last year and spent an estimated $31K. The top 5 brands take 41% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +33.7%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $31Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- fairy lantern20K searches a year
02 · Price
A sale here is worth $19.73.
Listings sell for $19.73 on average, from $4.99 to $54.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.73 that is $0 to $2K a year per listing.
- Average price
- $19.73inside the $15 to $100 sweet spot
- Price range
- $4.99–$54.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #324 within Craft Kits. It carries 620 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #324in Craft Kits
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 620per listing
- Listings tracked
- 45
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Fairy Craft products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
42 falling
Sellers
70
Top-5 brand share
41%
Top 20: 77%
Top-5 click share
36%
Top 20: 72%
Open market
56%
- Brand 119%
- Brand 29%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Fairy Craft search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Fairy Craft search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fairy lantern20K/yr
- fairy crafts12K/yr
- fairy craft12K/yr
- fairy lanterns7K/yr
- fairy lantern craft kit5K/yr
- fairy lantern toy2K/yr
Reviews and returns
What reviews say buyers love and hate about Fairy Craft
We read the reviews and the return reasons for every product selling here.
“They are smaller than my fingernails”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fairy Craft questions
Answered from the same tracked data.








