How competitive is the F1 Uno niche on Amazon United States?

1 brands and 30 sellers compete in F1 Uno on Amazon United States. The top 5 F1 Uno products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the F1 Uno niche?

F1 Uno sells for $12.78 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $9.22–$15.32. The average incumbent carries 4,539 reviews — the moat a new listing must climb.

F1 Uno

a concentrated shelf (top 5 take 100% of clicks) — F1 Uno doesn't clear our bar today.

Flapen Score

Skip it

Ranks 3,122 of 3,143 Toys & Games niches · −25 vs the category median of 46

This niche Category average · 3,143 niches

Is F1 Uno profitable on Amazon?

According to Flapen's Amazon United States niche tracking, F1 Uno is a $14K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 21/100.

F1 Uno: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.0% over the last 90 days and 3.1% of searches end in a purchase.

$14K

revenue / yr

Units sold / yr3K

Search volume / yr-34.0%35K

Conversion rate3.1%

Avg price$12.78

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 30

Top-5 product click share100%

Open market0%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 3 products

Top F1 Uno products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mattel Games UNO Elite Formula 1 2025 Core Edition Starter Pack Card Game with 4 Game Booster Packs & 2 Promo Cards for Kids Fans Families & Game Night

Price: $15.32
Rating: 4.7/5
Reviews: 237
Age: 8mo ago

Mattel Games UNO Elite Formula 1 Booster Set 2 Pack with 60 Elite Action Cards 2025 Core Edition

Price: $13.80
Rating: 4.6/5
Reviews: 61
Age: 8mo ago

Mattel Games UNO F1 Card Game for Kids Families Travel & Camping Deck Features Images from the World of Formula 1 Racing

Price: $9.22
Rating: 4.8/5
Reviews: 13,320
Age: 7mo ago

Newest

by launch date

Mattel Games UNO F1 Card Game for Kids Families Travel & Camping Deck Features Images from the World of Formula 1 Racing

Price: $9.22
Rating: 4.8/5
Reviews: 13,320
Age: 7mo ago

Mattel Games UNO Elite Formula 1 2025 Core Edition Starter Pack Card Game with 4 Game Booster Packs & 2 Promo Cards for Kids Fans Families & Game Night

Price: $15.32
Rating: 4.7/5
Reviews: 237
Age: 8mo ago

Mattel Games UNO Elite Formula 1 Booster Set 2 Pack with 60 Elite Action Cards 2025 Core Edition

Price: $13.80
Rating: 4.6/5
Reviews: 61
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Mattel Games100%

F1 Uno demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR3.1%Products3Brands1Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews4,539Avg BSR#497

Top F1 Uno search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

f1 uno15K/yr -22.9%4.3% conv.
uno f110K/yr -49.2%4.0% conv.
uno formula 15K/yr -15.3%6.5% conv.
uno elite formula 15K/yr -75.4%5.6% conv.

What reviews say buyers love and hate about F1 Uno

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Fun/Entertainment Experience24%

“Fun ride”

Gifting Purpose24%

“thoughtful gift that connected perfectly with his interests”

Collectibles17%

“Such a fun collectible”

Advertised Vs Actual Product8%

“Just like described”

Ease Of Use6%

“with printing thats crisp enough to read easily”

What buyers complain about

100% of reviews

Fun/Entertainment Experience100%

“Super Boring”

F1 Uno return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

53%

2Value For Money

29%

3Moist/Dry

4Product Condition

5Size-Overall

Common F1 Uno questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores F1 Uno 21/100 on Amazon United States — Skip it. The niche generates $14K/yr across 3 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -34.0% over the last 90 days.

F1 Uno buyers on Amazon United States complain most about Fun/Entertainment Experience, the themes mined from the niche's reviews. Its return rate is 0.8%.