Exodia
FailThe top 5 brands take 96% of clicks, so Exodia is a Fail.
- Flapen Score
- 45 / 100Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 4645
- Market size
- $113K/yr152K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 45%top-5 click share · 8 brands · 172 sellers
Flapen Score
Exodia against its category
The dotted line is the Toys & Games average. Past it, Exodia is stronger. Inside it, weaker.
Market
The Exodia market on Amazon at a glance
Shoppers on Amazon United States searched for Exodia 152K times last year and spent an estimated $113K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $113Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- yugioh legendary decks44K searches a year
02 · Price
A sale here is worth $42.32.
Listings sell for $42.32 on average, from $2.52 to $141.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $42.32 that is $0 to $4K a year per listing.
- Average price
- $42.32inside the $15 to $100 sweet spot
- Price range
- $2.52–$141.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #2,407 within Collectible Card Games. It carries 759 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 58%
- Out of stock, average day
- 2.4%
- Average rank
- #2,407in Collectible Card Games
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 759per listing
- Listings tracked
- 31
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Exodia products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
172
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
2%
- Brand 158%
- Brand 219%
- Brand 311%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (2 brands, 2%)
Demand
Exodia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Exodia search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yugioh legendary decks44K/yr
- exodia26K/yr
- exodia yugioh cards25K/yr
- yugioh exodia13K/yr
- yugioh yugi deck7K/yr
- yugi deck6K/yr
- yugioh legendary decks 26K/yr
- exodia the forbidden one6K/yr
- yugioh exodia deck4K/yr
- yugioh legendary decks 15K/yr
Reviews and returns
What reviews say buyers love and hate about Exodia
We read the reviews and the return reasons for every product selling here.
“False advertisement”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exodia questions
Answered from the same tracked data.








