Is exodia profitable to sell on Amazon United States?

The niche generates $113K/yr across 31 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (45/100).

How competitive is the exodia niche?

8 brands and 172 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in exodia?

Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 0.3%.

When does demand for exodia peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the exodia niche?

Listings span $2.52–$141.95; the average listing price is $42.32 (sweet spot $15–$100). The average incumbent carries 759 reviews — the moat a new listing must climb.

exodia

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.32

avg listing price — sweet spot $15–$100

Review moat

Good759.1

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good$2.52–$141.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$113K

$113K/yr · 152K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, exodia is a $113K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

exodia market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $127K–$169K; units × avg price
Conversion rate: 1.8%
Avg BSR: #2,407
Page quality: 0%
Prime: 58%
Sponsored: 26%
Out of stock: 2.4%
Avg brand age: 39 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

172

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

Yu-Gi-Oh!58%
Konami19%
MISKD11%
Anajosily4%
BANDAI SPIRITS4%
PPO3%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top exodia search terms

yugioh legendary decks44K/yr -22.5%1.6% conv.
exodia26K/yr -9.5%0.7% conv.
exodia yugioh cards25K/yr -4.3%2.2% conv.
yugioh exodia13K/yr -4.5%1.2% conv.
yugioh yugi deck7K/yr -11.4%0.6% conv.
yugi deck6K/yr -16.6%0.9% conv.
yugioh legendary decks 26K/yr -7.2%2.4% conv.
exodia the forbidden one6K/yr -10.4%1.1% conv.
yugioh exodia deck4K/yr +5.6%1.2% conv.
yugioh legendary decks 15K/yr -28.9%0.2% conv.

All search terms

Top exodia products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Exodia The Forbidden One - YuGiOh Legendary Decks II Yugis God Card 5 Card Set LDK2-ENY04 LDK2-ENY05 LDK2-ENY06 LDK2-ENY07 LDK2-ENY08

Yu-Gi-Oh!$21.404.7★161 rev

Yu-Gi-Oh! Exodia & God Cards! All Rare 20 Card Lot

MISKD$17.833.0★162 rev

Yu-Gi-Oh!: Legendary Decks II Themed Starters (Yugi Kaiba Joey)

Yu-Gi-Oh!$45.044.8★2,721 rev

Yu-Gi-Oh! Trading Cards Legendary Decks II Gold

Yu-Gi-Oh!$39.904.8★3,019 rev

Yu-Gi-Oh! YGO-LD2-EN Legendary Decks II Box Set

Yu-Gi-Oh!$76.304.7★736 rev

Newest

by launch date

Yu-Gi-Oh! CCG: Legendary Modern 2026 Decks Box Set

Konami$35.67165 rev

5mo ago

Legendary Collection Kaiba (2025 Reprint Version Unlimited Edition)

Yu-Gi-Oh!$29.0767 rev

9mo ago

Yu-Gi-Oh! Legendary 5Ds Decks Collectors Set

Konami$34.76196 rev

10mo ago

The Unstoppable Exodia Incarnate - MP25-EN008 - Starlight Rare - 1st Edition

Yu-Gi-Oh!$2.8118 rev

11mo ago

The Legendary Exodia Incarnate - BLTR-EN051 - Secret Rare - 1st Edition

Yu-Gi-Oh!$4.5743 rev

2y ago

What buyers say about exodia

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles34%

“Good for collecting”

Value For Money26%

“Great value”

Quality-Overall12%

“Great card quality”

Advertised Vs Actual Product8%

“Product was as advertised”

Gifting Purpose7%

“Gift”

Color4%

“Amazing color”

Fun/Entertainment Experience3%

“Fun to play”

Assembly/Installation2%

“Fun to put together”

Suitability Beginner2%

“Awesome Beginner Set”

Product Condition2%

“packaged brand new”

What buyers complain about

Advertised Vs Actual Product29%

“False advertisement”

Value For Money24%

“More dupes than it's worth”

Quality-Overall21%

“Quality of cards is poor”

Product Condition13%

“some cards have marks on them that appears like they were used”

Print Quality5%

“they are just display hues you need to zoom in on the fine print”

Durability5%

“my exodia came broke y build him asd at the next day his legs was broke”

Size-Overall3%

“Small oh no”

Top return reasons

Advertised Vs Actual Product70%

Wrinkles9%

Defective Material/Parts5%

Smell5%