Exodia
brand-locked demand (top 5 brands take 96% of clicks) — Exodia doesn't clear our bar today.
Flapen Score
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Is Exodia profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Exodia is a $113K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.
Exodia: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.1% over the last 90 days and 1.8% of searches end in a purchase.
$113K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 31 products
Top Exodia products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Exodia The Forbidden One - YuGiOh Legendary Decks II Yugis God Card 5 Card Set LDK2-ENY04 LDK2-ENY05 LDK2-ENY06 LDK2-ENY07 LDK2-ENY08
- Price
- $21.40
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 3y ago
Yu-Gi-Oh! Exodia & God Cards! All Rare 20 Card Lot
- Price
- $17.83
- Rating
- 3.0/5
- Reviews
- 162
- Age
- 6y ago
Yu-Gi-Oh!: Legendary Decks II Themed Starters (Yugi Kaiba Joey)
- Price
- $45.04
- Rating
- 4.8/5
- Reviews
- 2,721
- Age
- 10y ago
Yu-Gi-Oh! Trading Cards Legendary Decks II Gold
- Price
- $39.90
- Rating
- 4.8/5
- Reviews
- 3,019
- Age
- 7y ago
Yu-Gi-Oh! YGO-LD2-EN Legendary Decks II Box Set
- Price
- $76.30
- Rating
- 4.7/5
- Reviews
- 736
- Age
- 10y ago
Trending
90-day click momentumYu-Gi-Oh! YGO-LD2-EN Legendary Decks II Box Set
- Price
- $76.30
- Rating
- 4.7/5
- Reviews
- 736
- Age
- 10y ago
Yu Gi Oh Legendary Collection Ultra Rare God Card Set of 3 Egyptian God Cards Slifer Obelisk Ra (Limited Edition) Ultra Rare Version
- Price
- $11.37
- Rating
- 4.6/5
- Reviews
- 997
- Age
- 15y ago
Legendary Collection Kaiba (2025 Reprint Version Unlimited Edition)
- Price
- $29.07
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 9mo ago
Yu-Gi-Oh! TCG Legendary Deck II Reprint
- Price
- $39.85
- Rating
- 4.7/5
- Reviews
- 443
- Age
- 6y ago
The Unstoppable Exodia Incarnate - MP25-EN008 - Starlight Rare - 1st Edition
- Price
- $2.81
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 11mo ago
Newest
by launch date
Yu-Gi-Oh! CCG: Legendary Modern 2026 Decks Box Set
- Price
- $35.67
- Rating
- 4.7/5
- Reviews
- 165
- Age
- 5mo ago
Legendary Collection Kaiba (2025 Reprint Version Unlimited Edition)
- Price
- $29.07
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 9mo ago
Yu-Gi-Oh! Legendary 5Ds Decks Collectors Set
- Price
- $34.76
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 10mo ago
The Unstoppable Exodia Incarnate - MP25-EN008 - Starlight Rare - 1st Edition
- Price
- $2.81
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 11mo ago
The Legendary Exodia Incarnate - BLTR-EN051 - Secret Rare - 1st Edition
- Price
- $4.57
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
172
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
2%
- Yu-Gi-Oh!58%
- Konami19%
- MISKD11%
- Anajosily4%
- BANDAI SPIRITS4%
- PPO3%
- Open — no brand owns it (2 brands, 2%)
Exodia demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Exodia search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- yugioh legendary decks44K/yr
- exodia26K/yr
- exodia yugioh cards25K/yr
- yugioh exodia13K/yr
- yugioh yugi deck7K/yr
- yugi deck6K/yr
- yugioh legendary decks 26K/yr
- exodia the forbidden one6K/yr
- yugioh exodia deck4K/yr
- yugioh legendary decks 15K/yr
What reviews say buyers love and hate about Exodia
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Good for collecting”
“Great value”
“Great card quality”
“Product was as advertised”
“Gift”
What buyers complain about
100% of reviews“False advertisement”
“More dupes than it's worth”
“Quality of cards is poor”
“some cards have marks on them that appears like they were used”
“they are just display hues you need to zoom in on the fine print”
Exodia return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Exodia questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
