Exodia
FailThe top 5 brands take 96% of clicks, so Exodia is a Fail.
- Flapen Score
- 45 / 100Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 4645
- Market size
- $113K/yr152K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 45%top-5 click share · 8 brands · 172 sellers
Flapen Score
Exodia against its category
The dotted line is the Toys & Games average. Past it, Exodia is stronger. Inside it, weaker.
Market
The Exodia market on Amazon at a glance
Shoppers on Amazon United States searched for Exodia 152K times last year and spent an estimated $113K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $113Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- yugioh legendary decks44K searches a year
02 · Price
A sale here is worth $42.32.
Listings sell for $42.32 on average, from $2.52 to $141.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $42.32 that is $0 to $4K a year per listing.
- Average price
- $42.32inside the $15 to $100 sweet spot
- Price range
- $2.52–$141.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #2,407 within Collectible Card Games. It carries 759 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 58%
- Out of stock, average day
- 2.4%
- Average rank
- #2,407in Collectible Card Games
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 759per listing
- Listings tracked
- 31
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Exodia products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Exodia The Forbidden One - YuGiOh Legendary Decks II Yugis God Card 5 Card Set LDK2-ENY04 LDK2-ENY05 LDK2-ENY06 LDK2-ENY07 LDK2-ENY08
- Price
- $21.40
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 3y ago

Yu-Gi-Oh! Exodia & God Cards! All Rare 20 Card Lot
- Price
- $17.83
- Rating
- 3.0/5
- Reviews
- 162
- Age
- 6y ago

Yu-Gi-Oh!: Legendary Decks II Themed Starters (Yugi Kaiba Joey)
- Price
- $45.04
- Rating
- 4.8/5
- Reviews
- 2,721
- Age
- 10y ago

Yu-Gi-Oh! Trading Cards Legendary Decks II Gold
- Price
- $39.90
- Rating
- 4.8/5
- Reviews
- 3,019
- Age
- 7y ago

Yu-Gi-Oh! YGO-LD2-EN Legendary Decks II Box Set
- Price
- $76.30
- Rating
- 4.7/5
- Reviews
- 736
- Age
- 10y ago
Trending
estimated 90-day click momentum
Yu-Gi-Oh! YGO-LD2-EN Legendary Decks II Box Set
- Price
- $76.30
- Rating
- 4.7/5
- Reviews
- 736
- Age
- 10y ago

Yu Gi Oh Legendary Collection Ultra Rare God Card Set of 3 Egyptian God Cards Slifer Obelisk Ra (Limited Edition) Ultra Rare Version
- Price
- $11.37
- Rating
- 4.6/5
- Reviews
- 997
- Age
- 15y ago

Legendary Collection Kaiba (2025 Reprint Version Unlimited Edition)
- Price
- $29.07
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 9mo ago

Yu-Gi-Oh! TCG Legendary Deck II Reprint
- Price
- $39.85
- Rating
- 4.7/5
- Reviews
- 443
- Age
- 6y ago

The Unstoppable Exodia Incarnate - MP25-EN008 - Starlight Rare - 1st Edition
- Price
- $2.81
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 11mo ago
Newest
by launch date
Yu-Gi-Oh! CCG: Legendary Modern 2026 Decks Box Set
- Price
- $35.67
- Rating
- 4.7/5
- Reviews
- 165
- Age
- 5mo ago

Legendary Collection Kaiba (2025 Reprint Version Unlimited Edition)
- Price
- $29.07
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 9mo ago

Yu-Gi-Oh! Legendary 5Ds Decks Collectors Set
- Price
- $34.76
- Rating
- 4.4/5
- Reviews
- 196
- Age
- 10mo ago

The Unstoppable Exodia Incarnate - MP25-EN008 - Starlight Rare - 1st Edition
- Price
- $2.81
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 11mo ago

The Legendary Exodia Incarnate - BLTR-EN051 - Secret Rare - 1st Edition
- Price
- $4.57
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
172
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 89%
Open market
2%
- Yu-Gi-Oh!58%
- Konami19%
- MISKD11%
- Anajosily4%
- BANDAI SPIRITS4%
- PPO3%
- Open — no brand owns it (2 brands, 2%)
Demand
Exodia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Exodia search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- yugioh legendary decks44K/yr
- exodia26K/yr
- exodia yugioh cards25K/yr
- yugioh exodia13K/yr
- yugioh yugi deck7K/yr
- yugi deck6K/yr
- yugioh legendary decks 26K/yr
- exodia the forbidden one6K/yr
- yugioh exodia deck4K/yr
- yugioh legendary decks 15K/yr
Reviews and returns
What reviews say buyers love and hate about Exodia
We read the reviews and the return reasons for every product selling here.
“False advertisement”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exodia questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








