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Exodia

Fail

The top 5 brands take 96% of clicks, so Exodia is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$113K/yr152K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
45%top-5 click share · 8 brands · 172 sellers

Flapen Score

Exodia against its category

The dotted line is the Toys & Games average. Past it, Exodia is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exodia market on Amazon at a glance

Shoppers on Amazon United States searched for Exodia 152K times last year and spent an estimated $113K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
1.8%
Market size, estimated
$113Ka year
Peak month
January1.4× the quietest month
Top search term
yugioh legendary decks44K searches a year

02 · Price

A sale here is worth $42.32.

Listings sell for $42.32 on average, from $2.52 to $141.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $42.32 that is $0 to $4K a year per listing.

Average price
$42.32inside the $15 to $100 sweet spot
Price range
$2.52–$141.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #2,407 within Collectible Card Games. It carries 759 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
58%
Out of stock, average day
2.4%
Average rank
#2,407in Collectible Card Games
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
759per listing
Listings tracked
31

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Exodia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

172

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

2%

  • Brand 158%
  • Brand 219%
  • Brand 311%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 2%)

Demand

Exodia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Exodia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yugioh legendary decks44K/yr
  • exodia26K/yr
  • exodia yugioh cards25K/yr
  • yugioh exodia13K/yr
  • yugioh yugi deck7K/yr
  • yugi deck6K/yr
  • yugioh legendary decks 26K/yr
  • exodia the forbidden one6K/yr
  • yugioh exodia deck4K/yr
  • yugioh legendary decks 15K/yr

Reviews and returns

What reviews say buyers love and hate about Exodia

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Collectibles”
29%of negative reviews mention “Advertised Vs Actual Product”
0.3%of orders come back
“False advertisement”
A buyer, on “Advertised Vs Actual Product”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Exodia questions

Answered from the same tracked data.