Exclusive

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

-15.1%

Conversion, latest week

3.2%

Market size, estimated

$34Ka year

Peak month

December11.0× the quietest month

Top search term

mickey mouse bath toys41K searches a year

Listings sell for $16.46 on average, from $6.51 to $26.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.46 that is $0 to $2K a year per listing.

Average price

$16.46inside the $15 to $100 sweet spot

Price range

$6.51–$26.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #303 within Bath Toys. It carries 1,469 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

88%

Out of stock, average day

8.1%

Average rank

#303in Bath Toys

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

1,469per listing

Listings tracked

17

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months