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Evangelion Figure

Fail

Buyers convert on only 0.8% of searches, so Evangelion Figure is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$336K/yr526K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
56%top-5 click share · 8 brands · 138 sellers

Flapen Score

Evangelion Figure against its category

The dotted line is the Toys & Games average. Past it, Evangelion Figure is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Evangelion Figure market on Amazon at a glance

Shoppers on Amazon United States searched for Evangelion Figure 526K times last year and spent an estimated $336K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $336K a year.

Searches, last 12 months
526K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
0.8%
Market size, estimated
$336Ka year
Peak month
December2.1× the quietest month
Top search term
evangelion figure198K searches a year

02 · Price

A sale here is worth $84.02.

Listings sell for $84.02 on average, from $25.14 to $334.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $84.02 that is $8K to $21K a year per listing.

Average price
$84.02inside the $15 to $100 sweet spot
Price range
$25.14–$334.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$8K–$21K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #3,815 within Figures. It carries 419 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
91%
Out of stock, average day
3.1%
Average rank
#3,815in Figures
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
419per listing
Listings tracked
23

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
39 months

Products

Top Evangelion Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

138

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

6%

  • Brand 147%
  • Brand 213%
  • Brand 313%
  • Brand 410%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (2 brands, 6%)

Demand

Evangelion Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Evangelion Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • evangelion figure198K/yr
  • blokees evangelion43K/yr
  • evangelion model kit59K/yr
  • neon genesis evangelion figure57K/yr
  • evangelion merch44K/yr
  • neon genesis evangelion merch21K/yr
  • eva 0118K/yr
  • evangelion figures12K/yr
  • eva 01 figure9K/yr
  • evangelion blokees6K/yr

Reviews and returns

What reviews say buyers love and hate about Evangelion Figure

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Defective Material/Parts”
1.2%of orders come back
“Broken piece”
A buyer, on “Defective Material/Parts”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Evangelion Figure questions

Answered from the same tracked data.