Evangelion Figure
FailBuyers convert on only 0.8% of searches, so Evangelion Figure is a Fail.
- Flapen Score
- 45 / 100Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 4645
- Market size
- $336K/yr526K searches / yr
- 90-day growth
- +9.7%search demand this quarter
- Competition
- 56%top-5 click share · 8 brands · 138 sellers
Flapen Score
Evangelion Figure against its category
The dotted line is the Toys & Games average. Past it, Evangelion Figure is stronger. Inside it, weaker.
Market
The Evangelion Figure market on Amazon at a glance
Shoppers on Amazon United States searched for Evangelion Figure 526K times last year and spent an estimated $336K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $336K a year.
- Searches, last 12 months
- 526K
- Growth, 90 days vs prior 90
- +9.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $336Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- evangelion figure198K searches a year
02 · Price
A sale here is worth $84.02.
Listings sell for $84.02 on average, from $25.14 to $334.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $84.02 that is $8K to $21K a year per listing.
- Average price
- $84.02inside the $15 to $100 sweet spot
- Price range
- $25.14–$334.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $8K–$21K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #3,815 within Figures. It carries 419 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 91%
- Out of stock, average day
- 3.1%
- Average rank
- #3,815in Figures
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 419per listing
- Listings tracked
- 23
04 · Newcomers
7 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Evangelion Figure products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 01 - Build Kit
- Price
- $40.06
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 10mo ago

Bandai Hobby - Evangelion - Multipurpose Humanoid Decisive Weapon Artificial Human Evangelion Unit-01 Bandai Spirits RG Model Kit
- Price
- $72.23
- Rating
- 4.7/5
- Reviews
- 1,422
- Age
- 6y ago

BLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 02 - Build Kit
- Price
- $39.90
- Rating
- 5.0/5
- Reviews
- 62
- Age
- 10mo ago

YOLOPARK Evangelion Figure - 7.87 Inch Highly Articulated Humanoid Decisive Weapon Neon Genesis Evangelion Model Kit (EVA-01)
- Price
- $35.74
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 1y ago

FIREFIRST x Neon Genesis Evangelion 15 Anime Backpack with Laptop Sleeve
- Price
- $88.21
- Rating
- 4.7/5
- Reviews
- 213
- Age
- 4y ago
Trending
estimated 90-day click momentum
BLOKEES Evangelion Fantastics Series Ayanami Rei (Plug Suit) Model Kit Assembly Required Age 14+
- Price
- $45.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

BLOKEES - Legend Edition Evangelion Test Type-01 TV ver.
- Price
- $41.52
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

BLOKEES - Fantastics Series Evangelion Asuka Shikinami Langley (Plug Suit) Model Kit Aseembly Required 14+
- Price
- $40.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

FIREFIRST x Neon Genesis Evangelion 15 Anime Backpack with Laptop Sleeve
- Price
- $88.21
- Rating
- 4.7/5
- Reviews
- 213
- Age
- 4y ago

Ichibansho Figure - Neon Genesis Evangelion - Asuka Langley Soryu (30th Anniversary) Collectible Statue
- Price
- $49.87
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Newest
by launch date
BLOKEES Evangelion Fantastics Series Ayanami Rei (Plug Suit) Model Kit Assembly Required Age 14+
- Price
- $45.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago

BLOKEES - Legend Edition Evangelion Test Type-01 TV ver.
- Price
- $41.52
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

BLOKEES - Fantastics Series Evangelion Asuka Shikinami Langley (Plug Suit) Model Kit Aseembly Required 14+
- Price
- $40.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

YOLOPARK Evangelion Unit-01 Figure AMK PRO Series 7.87 Inch Highly Articulated Multipurpose Humanoid Decisive Weapon Rebuild of Evangelion Model Kit
- Price
- $67.84
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 8mo ago

Ichibansho Figure - Neon Genesis Evangelion - Evangelion Test Type-01 (30th Anniversary) Mega Impact Collectible Statue
- Price
- $100.67
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
138
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 96%
Open market
6%
- BLOKEES47%
- BANDAI SPIRITS13%
- TAMASHII NATIONS13%
- YOLOPARK10%
- FIREFIRST6%
- Ichibansho Figure5%
- Open — no brand owns it (2 brands, 6%)
Demand
Evangelion Figure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Evangelion Figure search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- evangelion figure198K/yr
- blokees evangelion43K/yr
- evangelion model kit59K/yr
- neon genesis evangelion figure57K/yr
- evangelion merch44K/yr
- neon genesis evangelion merch21K/yr
- eva 0118K/yr
- evangelion figures12K/yr
- eva 01 figure9K/yr
- evangelion blokees6K/yr
Reviews and returns
What reviews say buyers love and hate about Evangelion Figure
We read the reviews and the return reasons for every product selling here.
“Broken piece”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Evangelion Figure questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








