Is evangelion figure profitable to sell on Amazon United States?

The niche generates $336K/yr across 23 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Skip it (45/100).

How competitive is the evangelion figure niche?

8 brands and 138 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in evangelion figure?

Top complaints mined from reviews: Defective Material/Parts, Assembly/Installation, Value For Money. The return rate is 1.2%.

When does demand for evangelion figure peak?

Demand peaks in Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the evangelion figure niche?

Listings span $25.14–$334.77; the average listing price is $84.02 (sweet spot $15–$100). The average incumbent carries 419 reviews — the moat a new listing must climb.

evangelion figure

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$84.02

avg listing price — sweet spot $15–$100

Review moat

Great419.39

avg incumbent reviews — the moat a new listing must climb

Market size

Good$336K

$336K/yr · 526K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+9.7%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Price range

Bad$25.14–$334.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, evangelion figure is a $336K/yr Amazon United States market (526K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

evangelion figure market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $252K–$336K; units × avg price
Conversion rate: 0.8%
Avg BSR: #3,815
Page quality: 0%
Prime: 91%
Sponsored: 43%
Out of stock: 3.1%
Avg brand age: 39 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

138

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

BLOKEES47%
BANDAI SPIRITS13%
TAMASHII NATIONS13%
YOLOPARK10%
FIREFIRST6%
Ichibansho Figure5%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.1×

Open Trend

Top evangelion figure search terms

evangelion figure198K/yr +2.4%0.3% conv.
blokees evangelion43K/yr +106.6%1.6% conv.
evangelion model kit59K/yr -5.1%0.6% conv.
neon genesis evangelion figure57K/yr -10.5%0.2% conv.
evangelion merch44K/yr -13.4%0.1% conv.
neon genesis evangelion merch21K/yr +67.2%0.1% conv.
eva 0118K/yr +1.7%0.5% conv.
evangelion figures12K/yr +4.2%0.2% conv.
eva 01 figure9K/yr +36.4%0.5% conv.
evangelion blokees6K/yr +83.4%1.8% conv.

All search terms

Top evangelion figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 01 - Build Kit

BLOKEES$40.064.4★167 rev

Bandai Hobby - Evangelion - Multipurpose Humanoid Decisive Weapon Artificial Human Evangelion Unit-01 Bandai Spirits RG Model Kit

BANDAI SPIRITS$72.234.7★1,422 rev

BLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 02 - Build Kit

BLOKEES$39.905.0★62 rev

YOLOPARK Evangelion Figure - 7.87 Inch Highly Articulated Humanoid Decisive Weapon Neon Genesis Evangelion Model Kit (EVA-01)

YOLOPARK$35.744.4★252 rev

FIREFIRST x Neon Genesis Evangelion 15 Anime Backpack with Laptop Sleeve

FIREFIRST$88.214.7★213 rev

Newest

by launch date

BLOKEES Evangelion Fantastics Series Ayanami Rei (Plug Suit) Model Kit Assembly Required Age 14+

BLOKEES$45.801 rev

1mo ago

BLOKEES - Legend Edition Evangelion Test Type-01 TV ver.

BLOKEES$41.522 rev

4mo ago

BLOKEES - Fantastics Series Evangelion Asuka Shikinami Langley (Plug Suit) Model Kit Aseembly Required 14+

BLOKEES$40.640 rev

6mo ago

YOLOPARK Evangelion Unit-01 Figure AMK PRO Series 7.87 Inch Highly Articulated Multipurpose Humanoid Decisive Weapon Rebuild of Evangelion Model Kit

YOLOPARK$67.845 rev

8mo ago

Ichibansho Figure - Neon Genesis Evangelion - Evangelion Test Type-01 (30th Anniversary) Mega Impact Collectible Statue

Ichibansho Figure$100.673 rev

8mo ago

What buyers say about evangelion figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Overall model is great”

Value For Money12%

“Good for the price point”

Design-Overall11%

“design looks great”

Assembly/Installation10%

“easy to put together would recommend”

Size-Overall9%

“Super cute the size was perfect”

Ease Of Use5%

“Simple and satisfying to build”

Advertised Vs Actual Product4%

“It comes as it shows in the pictures”

Collectibles3%

“Collectibles”

Engraving/Paint/Sublimation3%

“Amazing quality and an amazing paint job”

Fun/Entertainment Experience2%

“fun to mess around with the posing”

What buyers complain about

Defective Material/Parts22%

“Broken piece”

Assembly/Installation18%

“Very frustrating to put apart”

Value For Money7%

“It's expensive”

Size-Overall6%

“It's also much bigger than you think it would be”

Instructions/User Manual/Troubleshooting5%

“the instruction's don't make sense”

Durability5%

“feels like you're going to break it before it finally POPs in”

Product Condition5%

“Mine was obviously not new”

Quality-Overall5%

“not great quality”

Strength4%

“feels like you're going to break it before it finally POPs in”

Adhesion/Stickiness2%

“Use some glue on the figure if it keeps falling apart”

Top return reasons

Defective Material/Parts43%

Value For Money15%

Assembly/Installation10%

Size-Overall8%

Advertised Vs Actual Product5%

Add-Ons/Attachments3%

Durability2%

Product Condition2%

Connectivity-Overall1%

Print Quality1%

Common questions

Is evangelion figure profitable to sell on Amazon United States?: The niche generates $336K/yr across 23 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Skip it (45/100).
How competitive is the evangelion figure niche?: 8 brands and 138 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in evangelion figure?: Top complaints mined from reviews: Defective Material/Parts, Assembly/Installation, Value For Money. The return rate is 1.2%.
When does demand for evangelion figure peak?: Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the evangelion figure niche?: Listings span $25.14–$334.77; the average listing price is $84.02 (sweet spot $15–$100). The average incumbent carries 419 reviews — the moat a new listing must climb.