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Evangelion Figure

weak search conversion (0.8%) — Evangelion Figure doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46

Market size 53Growth 37Conversion 10Competition 48Returns 91Price range 24Avg price 81Brand share 28Review moat 79Quality gap 19
This niche Category average · 3,143 niches

Is Evangelion Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Evangelion Figure is a $336K/yr Amazon United States market (526K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Evangelion Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.7% over the last 90 days and 0.8% of searches end in a purchase.

$336K

revenue / yr

Units sold / yr4K
Search volume / yr+9.7%526K
Conversion rate0.8%
Avg price$84.02

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers8 · 138
Top-5 product click share56%
Open market12%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement43%
New entrants (1y)10· 7 succeeded
Avg rating4.7★
Avg reviews419

Top Evangelion Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

$0$34K$67K$101K$134K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

138

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

6%

  • BLOKEES47%
  • BANDAI SPIRITS13%
  • TAMASHII NATIONS13%
  • YOLOPARK10%
  • FIREFIRST6%
  • Ichibansho Figure5%
  • Open — no brand owns it (2 brands, 6%)

Evangelion Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume526KCVR0.8%Products23Brands8Top 5 Brands88%OOS Rate3.1%Rating4.7★Reviews419Avg BSR#3,815
18K13KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Top Evangelion Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • evangelion figure198K/yr
  • blokees evangelion43K/yr
  • evangelion model kit59K/yr
  • neon genesis evangelion figure57K/yr
  • evangelion merch44K/yr
  • neon genesis evangelion merch21K/yr
  • eva 0118K/yr
  • evangelion figures12K/yr
  • eva 01 figure9K/yr
  • evangelion blokees6K/yr

What reviews say buyers love and hate about Evangelion Figure

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall18%

Overall model is great

Value For Money12%

Good for the price point

Design-Overall11%

design looks great

Assembly/Installation10%

easy to put together would recommend

Size-Overall9%

Super cute the size was perfect

What buyers complain about

79% of reviews
Defective Material/Parts22%

Broken piece

Assembly/Installation18%

Very frustrating to put apart

Value For Money7%

It's expensive

Size-Overall6%

It's also much bigger than you think it would be

Instructions/User Manual/Troubleshooting5%

the instruction's don't make sense

Evangelion Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
43%
2Value For Money
15%
3Assembly/Installation
10%
4Size-Overall
8%
5Advertised Vs Actual Product
5%

Common Evangelion Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Evangelion Figure 45/100 on Amazon United States — Skip it. The niche generates $336K/yr across 23 tracked products. 7 of 10 products launched in the last 360 days are still selling. Search demand moved +9.7% over the last 90 days.
Search demand for Evangelion Figure on Amazon United States peaks in Dec, where the busiest month runs 2.1× the quietest.