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Escanor

a small market ($39K/yr) — Escanor doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46

Market size 10Growth 19Conversion 17Competition 68Returns 85Price range 43Avg price 95Brand share 20Review moat 85Quality gap 18
This niche Category average · 3,143 niches

Is Escanor profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Escanor is a $39K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.

Escanor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.0% over the last 90 days and 1.3% of searches end in a purchase.

$39K

revenue / yr

Units sold / yr1K
Search volume / yr-13.0%78K
Conversion rate1.3%
Avg price$37.54

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers12 · 113
Top-5 product click share44%
Open market8%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement33%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews304

Top Escanor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$3K$5K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

113

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

7%

  • Funko53%
  • Bioworld15%
  • Epic Collectibles13%
  • McFarlane Toys5%
  • EVA-FRIEREN5%
  • Good Smile Company1%
  • Open — no brand owns it (6 brands, 7%)

Escanor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR1.3%Products30Brands12Top 5 Brands92%OOS Rate0.7%Rating4.7★Reviews304Avg BSR#82,095
3K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Top Escanor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • escanor25K/yr
  • seven deadly sins funko pop23K/yr
  • escanor figure11K/yr
  • meliodas funko pop5K/yr
  • funko pop seven deadly sins4K/yr
  • 7 deadly sins funko pop4K/yr
  • escanor funko pop6K/yr

What reviews say buyers love and hate about Escanor

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Collectibles25%

part of the rest of my collection

Quality-Overall25%

Amazing quality

Value For Money13%

Worth it

Advertised Vs Actual Product13%

Better than expected

Size-Overall13%

My perfect size

What buyers complain about

87% of reviews
Paint Quality25%

not the best painting

Size-Overall13%

GREAT BUT SMALL

Value For Money8%

It is not worth purchasing at the advertised price

Product Condition8%

The product does not look like its in new condition

Advertised Vs Actual Product8%

The Pop was not as pictured

Escanor return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Defective Material/Parts
17%
3Product Condition
14%
4Advertised Vs Actual Product
14%
5Shoulder Fit
10%

Common Escanor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Escanor 40/100 on Amazon United States — Skip it. The niche generates $39K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -13.0% over the last 90 days.
Search demand for Escanor on Amazon United States peaks in Dec, where the busiest month runs 2.3× the quietest.