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escanor

Skip it

A small market ($39K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 19Conversion 17Competition 68Returns 85Price range 43Avg price 95Brand share 20Review moat 85Quality gap 18

Avg price

Incredible$37.54

avg listing price — sweet spot $15–$100

Review moat

Great304.2

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$9.40–$205.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$39K

$39K/yr · 78K searches

According to Flapen's Amazon United States niche tracking, escanor is a $39K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

escanor market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$38K–$47K
units × avg price
Conversion rate
1.3%
Avg BSR
#82,095
Page quality
0%
Prime
47%
Sponsored
33%
Out of stock
0.7%
Avg brand age
35 months
Avg seller age
156 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

113

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

7%

  • Funko53%
  • Bioworld15%
  • Epic Collectibles13%
  • McFarlane Toys5%
  • EVA-FRIEREN5%
  • Good Smile Company1%
  • Open — no brand owns it (6 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
3K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Top escanor search terms

  • escanor25K/yr
  • seven deadly sins funko pop23K/yr
  • escanor figure11K/yr
  • meliodas funko pop5K/yr
  • funko pop seven deadly sins4K/yr
  • 7 deadly sins funko pop4K/yr
  • escanor funko pop6K/yr
All search terms

Top escanor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about escanor

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles25%

“part of the rest of my collection”

Quality-Overall25%

“Amazing quality”

Value For Money13%

“Worth it”

Advertised Vs Actual Product13%

“Better than expected”

Size-Overall13%

“My perfect size”

Material Quality4%

“apart from that the material is good”

Gifting Purpose4%

“Great present”

What buyers complain about

Paint Quality25%

“not the best painting”

Size-Overall13%

“GREAT BUT SMALL”

Value For Money8%

“It is not worth purchasing at the advertised price”

Product Condition8%

“The product does not look like its in new condition”

Advertised Vs Actual Product8%

“The Pop was not as pictured”

Leather Quality6%

“Cheap plastic leather”

Strap/String Quality6%

“very uncomfortable, whoever came up with the way the straps work have never tried this on”

Material Quality6%

“Low quality material and very uncomfortable”

Comfort-Overall6%

“very uncomfortable, whoever came up with the way the straps work have never tried this on”

Top return reasons

Size-Overall36%
Defective Material/Parts17%
Product Condition14%
Advertised Vs Actual Product14%
Shoulder Fit10%
Arm Fit7%
Add-Ons/Attachments5%
Functionality-Overall5%
Quality-Overall2%

Common questions

Is escanor profitable to sell on Amazon United States?
The niche generates $39K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (40/100).
How competitive is the escanor niche?
12 brands and 113 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in escanor?
Top complaints mined from reviews: Paint Quality, Size-Overall, Value For Money. The return rate is 1.5%.
When does demand for escanor peak?
Demand peaks in Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the escanor niche?
Listings span $9.40–$205.22; the average listing price is $37.54 (sweet spot $15–$100). The average incumbent carries 304 reviews — the moat a new listing must climb.