Encanto Toys

Shoppers searched for this 633K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $341K a year.

Searches, last 12 months

633K

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

2.4%

Market size, estimated

$341Ka year

Peak month

December3.3× the quietest month

Top search term

encanto toys233K searches a year

Listings sell for $22.73 on average, from $3.86 to $76.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $22.73 that is $6K to $11K a year per listing.

Average price

$22.73inside the $15 to $100 sweet spot

Price range

$3.86–$76.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

1.8%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #504 within Dolls. It carries 4,832 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

97%

Out of stock, average day

2.5%

Average rank

#504in Dolls

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

4,832per listing

Listings tracked

36

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

38 months