emoji stickers
Skip itPrices mostly outside the sweet spot ($6.66–$14.59) — this niche doesn't clear our bar today.
Review moat
Great226avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.43avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 110K searches
Price range
Bad$6.66–$14.59cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, emoji stickers is a $49K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 35/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
emoji stickers market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $42K–$51K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #2,790
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 77%
- Out of stock
- 5.6%
- Avg brand age
- 34 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
57
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
17%
- Everything Emoji36%
- ArtCreativity16%
- I EM JI11%
- Kenco8%
- BUHEWOFY8%
- Creative Teaching Press5%
- Open — no brand owns it (6 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top emoji stickers search terms
- emoji stickers94K/yr
- emoji stickers small6K/yr
- small emoji stickers4K/yr
- emoticon stickers3K/yr
- emoji stickers for kids3K/yr
Top emoji stickers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Emoji Jumbo Stickers | 960 Most Popular Emoticons | Larger In Size | Cool Educational and Fun
Everything Emoji$7.024.4★197 rev
ArtCreativity 3000+ Emoticon Stickers for Kids Includes 12 Packs with 72 Sticker Sheets Emoticon Sticker Set for Teacher Classroom Rewards Art Supplies Kids Party Favors Goodie Bag Fillers
ArtCreativity$14.594.2★361 rev
Everything Emoji | 280 Emoticon Stickers | I Love Emoji | iPhone Facebook Instagram Twitter
I EM JI$6.794.5★212 rev
Emoticon Stickers for Kids - 1.5 Circles - Smile Stickers for School and Home Rewards Parties and More. Made in the USA by Kenco (1)
Kenco$6.914.7★212 rev
BUHEWOFY Emotion Stickers for Kids 800 pcs Facial Emotional Stickers with 40 Emoticonal can be Used for Students Classroom Rewards Sentiment Labels Mugs notebooks etc. DIY.
BUHEWOFY$7.064.6★53 rev
Newest
by launch date
3000 Pcs Reward Stickers for Teachers Emoji Face Stickers 0.66 Inch Round Smiley Face Incentive Labels for Classroom Rewards Student Encouragement Homework Behavior Charts
Kerosly$8.981 rev
Emoji Stickers Bulk Variety Pack - Bundle with 1250+ Reusable Jumbo and Puffy Reward Stickers for Classroom Potty Training More | Smiley Face Emoticon Stickers for Kids Teachers (Styles May Vary)
Everything Emoji$7.940 rev
800Pcs Face Emotion Feelings Stickers for Kids Teacher Reward Stickers
HJQAYNC$7.4360 rev
BUHEWOFY Emotion Stickers for Kids 800 pcs Facial Emotional Stickers with 40 Emoticonal can be Used for Students Classroom Rewards Sentiment Labels Mugs notebooks etc. DIY.
BUHEWOFY$7.0653 rev
Eersida 800 Pieces Face Emotion Feelings Stickers for Kids 1.4 Inch Funny Mood Incentive Stickers Bulk Reward Decal Behavior Chart Emotional Support Teacher Classroom Supply for Home School(Classic)
Eersida$8.24120 rev
Trending
90-day click momentum3000 Pcs Reward Stickers for Teachers Emoji Face Stickers 0.66 Inch Round Smiley Face Incentive Labels for Classroom Rewards Student Encouragement Homework Behavior Charts
Kerosly$8.985.0★
Emoji Stickers Bulk Variety Pack - Bundle with 1250+ Reusable Jumbo and Puffy Reward Stickers for Classroom Potty Training More | Smiley Face Emoticon Stickers for Kids Teachers (Styles May Vary)
Everything Emoji$7.940.0★
Emoji Jumbo Stickers | 960 Most Popular Emoticons | Larger In Size | Cool Educational and Fun
Everything Emoji$7.024.4★
CTP Emoji Fun Hot Spots Stickers Emoji Incentive Chart Stickers Set of 880 Approx. 0.5 (Creative Teaching Press 7137)
Creative Teaching Press$10.124.8★
Everything Emoji | 280 Emoticon Stickers | I Love Emoji | iPhone Facebook Instagram Twitter
I EM JI$6.794.5★
What buyers say about emoji stickers
What buyers praise and complain about, mined from review topics.What buyers love
“Great selection”
“These are fun for many different things”
“the adhesive holds up well on paper”
“Many feels”
“These are bigger than anticipated which was a great surprise”
“very good designs”
“faces are printed clearly”
“a great value for the money”
“Better than anticipated”
“cute stickers to give out as reward or just for fun”
What buyers complain about
“Very misleading”
“Fun, wish there were even more designs”
“Much smaller than advertised”
Top return reasons
Common questions
- Is emoji stickers profitable to sell on Amazon United States?
- The niche generates $49K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the emoji stickers niche?
- 12 brands and 57 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in emoji stickers?
- Top complaints mined from reviews: Advertised Vs Actual Product, Design-Overall, Size-Overall. The return rate is 1.7%.
- When does demand for emoji stickers peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the emoji stickers niche?
- Listings span $6.66–$14.59; the average listing price is $8.43 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.