Emily Rose Doll
FailShoppers spend an estimated $26K a year here, so Emily Rose Doll is a Fail.
- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $26K/yr72K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 22%top-5 click share · 30 brands · 35 sellers
Flapen Score
Emily Rose Doll against its category
The dotted line is the Toys & Games average. Past it, Emily Rose Doll is stronger. Inside it, weaker.
Market
The Emily Rose Doll market on Amazon at a glance
Shoppers on Amazon United States searched for Emily Rose Doll 72K times last year and spent an estimated $26K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $26Ka year
- Peak month
- December6.9× the quietest month
- Top search term
- emily rose 18 inch doll clothes12K searches a year
02 · Price
A sale here is worth $21.41.
Listings sell for $21.41 on average, from $6.18 to $60.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.41 that is $0 to $2K a year per listing.
- Average price
- $21.41inside the $15 to $100 sweet spot
- Price range
- $6.18–$60.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #680 within Doll Accessories. It carries 1,417 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 99%
- Out of stock, average day
- 10.5%
- Average rank
- #680in Doll Accessories
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 1,417per listing
- Listings tracked
- 78
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Emily Rose Doll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jxstar America Doll & Girl Matching Flower Dresses 18 inch Dolls & Kid Clothes Outfits
- Price
- $24.17
- Rating
- 4.7/5
- Reviews
- 1,129
- Age
- 7y ago

Girls Doll Clothes and Accessories Princess Costume Wedding Dress Party Gown Dress for 18 inch Dolls (Pink)
- Price
- $13.89
- Rating
- 4.6/5
- Reviews
- 512
- Age
- 6y ago

Doll Clothes and Accessories for 18 inch Girl Dolls Rainbow Tutu Dresses
- Price
- $7.20
- Rating
- 4.3/5
- Reviews
- 160
- Age
- 5y ago

Emily Rose 18 Doll Paris Fashion Bundle - 7-Piece Chic Travel Outfit Set with Coat Beret Hats Graphic Tee & Ankle Boots - Gift Boxed French Style Clothes Compatible with American Girl Dolls
- Price
- $26.43
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 1y ago

Emily Rose 18-Inch Doll Clothes 5-Pack Pastel T-Shirts - DIY Craft Kit with Pink Blue Green Yellow & Purple Tees Boxed USA Brand
- Price
- $18.47
- Rating
- 4.8/5
- Reviews
- 434
- Age
- 10y ago
Trending
estimated 90-day click momentum
Jxstar America Doll & Girl Matching Flower Dresses 18 inch Dolls & Kid Clothes Outfits
- Price
- $24.17
- Rating
- 4.7/5
- Reviews
- 1,129
- Age
- 7y ago

Emily Rose 18 Inch Doll Ballet Clothes Set - 4 PC Pink Ballerina Outfit Leotard Tutu Headband & Tap Shoes Set | Dance Recital Costume | Doll Not Included | American Girl Compatible
- Price
- $20.17
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 9y ago

Benylion Doll Clothes for 18 inch Dolls Include 3Pcs Doll Princess Dress
- Price
- $10.40
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 1y ago

Emily Rose 18-Inch Doll Clothes 5-Pack Pastel T-Shirts - DIY Craft Kit with Pink Blue Green Yellow & Purple Tees Boxed USA Brand
- Price
- $18.47
- Rating
- 4.8/5
- Reviews
- 434
- Age
- 10y ago

18INDC 6 Sets Princess Dresses for 18 Inch Dolls Clothes & Accessories
- Price
- $27.25
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago
Newest
by launch date
VAWMJOT American 18 inch Doll Clothes Accessories - 5Pcs Different Princess Costume Dress American Clothes and Accessories(NO Doll)
- Price
- $27.98
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 1y ago

WONDOLL 18 Inch American Doll Clothes and Accessories 5-Piece Girl Princess Dress Up Set - Complete Outfits for 18 Inch Dolls - Perfect for Dress Up Play & Birthday Gifts (No Doll)
- Price
- $26.96
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago

18INDC 6 Sets Princess Dresses for 18 Inch Dolls Clothes & Accessories
- Price
- $27.25
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 1y ago

Emily Rose 18 Doll Paris Fashion Bundle - 7-Piece Chic Travel Outfit Set with Coat Beret Hats Graphic Tee & Ankle Boots - Gift Boxed French Style Clothes Compatible with American Girl Dolls
- Price
- $26.43
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 1y ago

Benylion Doll Clothes for 18 inch Dolls Include 3Pcs Doll Princess Dress
- Price
- $10.40
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
30 falling
Sellers
35
Est. top-5 brand share
69%
Top 20: 95%
Est. top-5 click share
22%
Top 20: 54%
Open market
28%
- Emily Rose44%
- BARWA9%
- Jxstar8%
- HWD4%
- ZQDOLL4%
- WONDOLL3%
Demand
Emily Rose Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.9×
Search terms
Top Emily Rose Doll search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- emily rose 18 inch doll clothes12K/yr
- 18 inch doll dress13K/yr
- 18 inch doll dresses7K/yr
- emily rose doll13K/yr
- doll dresses for 18 inch dolls5K/yr
- emily rose doll clothes13K/yr
- american girl doll winter clothes7K/yr
Reviews and returns
What reviews say buyers love and hate about Emily Rose Doll
We read the reviews and the return reasons for every product selling here.
“Not a once size fits all situation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emily Rose Doll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








