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Emily Rose Doll

Fail

Shoppers spend an estimated $26K a year here, so Emily Rose Doll is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$26K/yr72K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
22%top-5 click share · 30 brands · 35 sellers

Flapen Score

Emily Rose Doll against its category

The dotted line is the Toys & Games average. Past it, Emily Rose Doll is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emily Rose Doll market on Amazon at a glance

Shoppers on Amazon United States searched for Emily Rose Doll 72K times last year and spent an estimated $26K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
1.7%
Market size, estimated
$26Ka year
Peak month
December6.9× the quietest month
Top search term
emily rose 18 inch doll clothes12K searches a year

02 · Price

A sale here is worth $21.41.

Listings sell for $21.41 on average, from $6.18 to $60.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.41 that is $0 to $2K a year per listing.

Average price
$21.41inside the $15 to $100 sweet spot
Price range
$6.18–$60.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #680 within Doll Accessories. It carries 1,417 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
99%
Out of stock, average day
10.5%
Average rank
#680in Doll Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,417per listing
Listings tracked
78

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Emily Rose Doll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

35

Top-5 brand share

69%

Top 20: 95%

Top-5 click share

22%

Top 20: 54%

Open market

28%

  • Brand 144%
  • Brand 29%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Emily Rose Doll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Emily Rose Doll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emily rose 18 inch doll clothes12K/yr
  • 18 inch doll dress13K/yr
  • 18 inch doll dresses7K/yr
  • emily rose doll13K/yr
  • doll dresses for 18 inch dolls5K/yr
  • emily rose doll clothes13K/yr
  • american girl doll winter clothes7K/yr

Reviews and returns

What reviews say buyers love and hate about Emily Rose Doll

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Not a once size fits all situation”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Emily Rose Doll questions

Answered from the same tracked data.