Elsa Plush Doll

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months

253K

Growth, 90 days vs prior 90

-21.6%

Conversion, latest week

2.3%

Market size, estimated

$173Ka year

Peak month

December5.1× the quietest month

Top search term

elsa stuffed doll47K searches a year

Listings sell for $30.09 on average, from $10.20 to $101.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $30.09 that is $0 to $3K a year per listing.

Average price

$30.09inside the $15 to $100 sweet spot

Price range

$10.20–$101.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.7%of orders · Amazon United States median 2.1%

36% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #606 within Dolls. It carries 2,299 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

36%

Prime listings

79%

Out of stock, average day

6.5%

Average rank

#606in Dolls

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

2,299per listing

Listings tracked

39

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

45 months