elphaba
Skip itSoft demand (-44.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.67avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good863.39avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$12.98–$179.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay$257K$257K/yr · 305K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-44.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, elphaba is a $257K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
elphaba market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $245K–$307K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #2,536
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 64%
- Out of stock
- 6.0%
- Avg brand age
- 19 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
337
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
37%
Top 20: 77%
Open market
19%
- Funko27%
- Mattel24%
- Wicked15%
- Foster Grant5%
- Care Bears5%
- Samii Ryan4%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -44.7% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 16.7×
Top elphaba search terms
- elphaba163K/yr
- wicked elphaba35K/yr
- elphaba funko pop26K/yr
- elphaba wicked7K/yr
- glinda and elphaba11K/yr
- wicked toys for 5 year old18K/yr
- elphaba and glinda8K/yr
- elphaba funko7K/yr
- funko pop elphaba5K/yr
- wicked toys for 7 year old19K/yr
Top elphaba products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Movies: Wicked for Good - Elphaba
Funko$12.984.9★444 rev
Mattel Universal Wicked Elphaba Fashion Doll & Accessories with Green Skin Braided Black Hair Posability & Removable Ballroom Look
Mattel$23.454.8★556 rev
Funko POP Movies: Elphaba - Wicked - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans - Model Figure for Collectors and Display
Funko$15.484.9★1,402 rev
Foster Grant x Wicked Elphaba Collection Sunglasses Dont Hide Your Magic Cat Eye 54 mm Unisex
Foster Grant$27.974.8★86 rev
Mattel Universal Pictures Wicked: for Good Elphaba Thropp Doll
Mattel$27.524.9★1,444 rev
Newest
by launch date
Owala Wicked FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free Sports Water Bottle 32 oz Elphaba (Green)
Owala$39.8315,689 rev
Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants
Wicked$37.182 rev
Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants
Wicked$34.862 rev
Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants
Wicked$37.332 rev
Wicked Movie Elphaba Satin Bomber Jacket
Wicked$42.733 rev
Trending
90-day click momentumWicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants
Wicked$37.184.5★
Wicked Elphaba Womens Ladies & Juniors Black Multi-Placement Crewneck Sweatshirt with Embroidery & Chenille Patch
Wicked$38.273.8★
Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants
Wicked$34.864.5★
Samii Ryan Wicked x Elphaba Varsity Jacket Black X-Small
Samii Ryan$179.175.0★
Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants
Wicked$37.334.5★
What buyers say about elphaba
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Christmas gift”
“Good collectible”
“Price was decent”
“Great fun”
“They are soft and fluffy”
“Bright and colorful”
“Its just what I needed”
“are of good size”
“The design looks amazing”
What buyers complain about
“Unfortunately, the hat doesn't fit on the head”
“Meh not worth the money”
“It kept falling apart”
“Cheaply made”
“doesnt stay together like its supposed to”
“a bit loud”
“Not sturdy”
“now it wont stop leaking”
“Poor design”
“Does not look like her”
Top return reasons
Common questions
- Is elphaba profitable to sell on Amazon United States?
- The niche generates $257K/yr across 44 tracked products. 11 of 26 products launched in the last 360 days are still selling. 90-day search growth is -44.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the elphaba niche?
- 20 brands and 337 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in elphaba?
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 2.6%.
- When does demand for elphaba peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 16.7× the quietest.
- What does it cost to enter the elphaba niche?
- Listings span $12.98–$179.17; the average listing price is $30.67 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.