Elphaba
soft demand (-44.7% this quarter) — Elphaba doesn't clear our bar today.
Flapen Score
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Is Elphaba profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Elphaba is a $257K/yr Amazon United States market (305K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 46/100.
Elphaba: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -44.7% over the last 90 days and 2.8% of searches end in a purchase.
$257K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 44 products
Top Elphaba products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko POP! Movies: Wicked for Good - Elphaba
- Price
- $12.98
- Rating
- 4.9/5
- Reviews
- 444
- Age
- 11mo ago
Mattel Universal Wicked Elphaba Fashion Doll & Accessories with Green Skin Braided Black Hair Posability & Removable Ballroom Look
- Price
- $23.45
- Rating
- 4.8/5
- Reviews
- 556
- Age
- 1y ago
Funko POP Movies: Elphaba - Wicked - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans - Model Figure for Collectors and Display
- Price
- $15.48
- Rating
- 4.9/5
- Reviews
- 1,402
- Age
- 1y ago
Foster Grant x Wicked Elphaba Collection Sunglasses Dont Hide Your Magic Cat Eye 54 mm Unisex
- Price
- $27.97
- Rating
- 4.8/5
- Reviews
- 86
- Age
- 1y ago
Mattel Universal Pictures Wicked: for Good Elphaba Thropp Doll
- Price
- $27.52
- Rating
- 4.9/5
- Reviews
- 1,444
- Age
- 1y ago
Trending
90-day click momentum
Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants
- Price
- $37.18
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago
Wicked Elphaba Womens Ladies & Juniors Black Multi-Placement Crewneck Sweatshirt with Embroidery & Chenille Patch
- Price
- $38.27
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 9mo ago
Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants
- Price
- $34.86
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago
Samii Ryan Wicked x Elphaba Varsity Jacket Black X-Small
- Price
- $179.17
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago
Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants
- Price
- $37.33
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago
Newest
by launch date
Owala Wicked FreeSip Insulated Stainless Steel Water Bottle with Straw for Sports and Travel BPA-Free Sports Water Bottle 32 oz Elphaba (Green)
- Price
- $39.83
- Rating
- 4.8/5
- Reviews
- 15,689
- Age
- 8mo ago
Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants
- Price
- $37.18
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago
Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants
- Price
- $34.86
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago
Wicked Glinda & Elphaba Womens Ladies & Juniors Pink Wide-Leg Fleece Jogger Pants
- Price
- $37.33
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago
Wicked Movie Elphaba Satin Bomber Jacket
- Price
- $42.73
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 9mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
20 rising
Sellers
337
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
37%
Top 20: 77%
Open market
19%
- Funko27%
- Mattel24%
- Wicked15%
- Foster Grant5%
- Care Bears5%
- Samii Ryan4%
Elphaba demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 16.7×
Top Elphaba search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- elphaba163K/yr
- wicked elphaba35K/yr
- elphaba funko pop26K/yr
- elphaba wicked7K/yr
- glinda and elphaba11K/yr
- wicked toys for 5 year old18K/yr
- elphaba and glinda8K/yr
- elphaba funko7K/yr
- funko pop elphaba5K/yr
- wicked toys for 7 year old19K/yr
What reviews say buyers love and hate about Elphaba
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Good quality”
“Christmas gift”
“Good collectible”
“Price was decent”
“Great fun”
What buyers complain about
66% of reviews“Unfortunately, the hat doesn't fit on the head”
“Meh not worth the money”
“It kept falling apart”
“Cheaply made”
“doesnt stay together like its supposed to”
Elphaba return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Elphaba questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
