elmo ornament
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Great+90.0%90-day search growth — must beat 0% to launch
Review moat
Great302.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.29avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$9.74–$23.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Bad93%top-5 click share — a locked-up shelf
Market size
Bad$6K$6K/yr · 87K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, elmo ornament is a $6K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
elmo ornament market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $23K–$27K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #2,739
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 83%
- Out of stock
- 4.7%
- Avg brand age
- 47 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Hallmark Keepsake59%
- Get Trend12%
- Penn-Plax11%
- Sesame Street11%
- INTIMO7%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +90.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 218.0×
Top elmo ornament search terms
- sesame street christmas ornaments16K/yr
- elmo christmas ornament19K/yr
- sesame street ornaments15K/yr
- elmo ornament23K/yr
- sesame street ornament5K/yr
- elmo ornament 20256K/yr
- sesame street ornaments for christmas tree4K/yr
Top elmo ornament products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hallmark Keepsake Christmas Ornament 2025 Sesame Street Skating with Elmo Gifts for Kids
Hallmark Keepsake$22.634.8★31 rev
Hallmark Keepsake Sesame Street Christmas Ornament (Tickle Me Elmo)
Hallmark Keepsake$23.744.8★31 rev
Get Trend Sesame Street Cookie Monster Elmo 3D String Lights 5.5ft Indoor LED Battery Operated Warm Fairy Lights Room Decor Home Decorations
Get Trend$22.043.9★66 rev
Penn-Plax Officially Licensed Sesame Street Aquarium Ornament Oscar (Mini/Small Size) Perfect for Freshwater and Saltwater Tanks
Penn-Plax$9.744.1★77 rev
Sesame Street Neighborhood Friends 7-piece Poseable Figurines Kids Toys for Ages 2 Up by Just Play
Sesame Street$16.914.8★1,597 rev
Newest
by launch dateHallmark Keepsake Sesame Street Christmas Ornament (Tickle Me Elmo)
Hallmark Keepsake$23.7431 rev
Sesame Street Elmo Pajamas Womens Ornament Design Plush Fleece Lounge Sleep Pants (Large)
INTIMO$14.6811 rev
Get Trend Sesame Street Cookie Monster Elmo 3D String Lights 5.5ft Indoor LED Battery Operated Warm Fairy Lights Room Decor Home Decorations
Get Trend$22.0466 rev
Hallmark Keepsake Christmas Ornament 2025 Sesame Street Skating with Elmo Gifts for Kids
Hallmark Keepsake$22.6331 rev
Sesame Street Neighborhood Friends 7-piece Poseable Figurines Kids Toys for Ages 2 Up by Just Play
Sesame Street$16.911,597 rev
Trending
90-day click momentumHallmark Keepsake Sesame Street Christmas Ornament (Tickle Me Elmo)
Hallmark Keepsake$23.744.8★
Sesame Street Elmo Pajamas Womens Ornament Design Plush Fleece Lounge Sleep Pants (Large)
INTIMO$14.684.7★
Penn-Plax Officially Licensed Sesame Street Aquarium Ornament Oscar (Mini/Small Size) Perfect for Freshwater and Saltwater Tanks
Penn-Plax$9.744.1★
Hallmark Keepsake Christmas Ornament 2025 Sesame Street Skating with Elmo Gifts for Kids
Hallmark Keepsake$22.634.8★
Get Trend Sesame Street Cookie Monster Elmo 3D String Lights 5.5ft Indoor LED Battery Operated Warm Fairy Lights Room Decor Home Decorations
Get Trend$22.043.9★
What buyers say about elmo ornament
What buyers praise and complain about, mined from review topics.What buyers love
“So fun for toddlers”
“Very cute, well made, customizeable”
“Perfect size”
“Durable and fun”
“Cute as pictured”
“Definitely got my money's worth”
“They stand up easily which is nice”
“its perfect not too bright that its difficult to sleep with”
“Well may beautifully done”
“I can tell it gets easier over time”
What buyers complain about
“Poor quality control”
“Objects too small”
“Too expensive for little kids toys”
“battery spring broke”
“most of them wouldn't even stick to the lights”
“At first the figures were a bit stiff”
Top return reasons
Common questions
- Is elmo ornament profitable to sell on Amazon United States?
- The niche generates $6K/yr across 6 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +90.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the elmo ornament niche?
- 5 brands and 29 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in elmo ornament?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 1.9%.
- When does demand for elmo ornament peak?
- Demand peaks in Nov–Dec; the busiest month runs 218.0× the quietest.
- What does it cost to enter the elmo ornament niche?
- Listings span $9.74–$23.74; the average listing price is $18.29 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.