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Elmo Ornament

Fail

The top 5 brands take 100% of clicks, so Elmo Ornament is a Fail.

Flapen Score
38
38 / 100
Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46
Market size
$6K/yr87K searches / yr
90-day growth
+90.0%search demand this quarter
Competition
93%top-5 click share · 5 brands · 29 sellers

Flapen Score

Elmo Ornament against its category

The dotted line is the Toys & Games average. Past it, Elmo Ornament is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elmo Ornament market on Amazon at a glance

Shoppers on Amazon United States searched for Elmo Ornament 87K times last year and spent an estimated $6K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +90.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+90.0%
Conversion, latest week
0.4%
Market size, estimated
$6Ka year
Peak month
December218.0× the quietest month
Top search term
sesame street christmas ornaments16K searches a year

02 · Price

A sale here is worth $18.29.

Listings sell for $18.29 on average, from $9.74 to $23.74. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $18.29 that is $0 to $2K a year per listing.

Average price
$18.29inside the $15 to $100 sweet spot
Price range
$9.74–$23.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #2,739 within Playsets. It carries 302 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
4.7%
Average rank
#2,739in Playsets
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
302per listing
Listings tracked
6

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Elmo Ornament products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 212%
  • Brand 311%
  • Brand 411%
  • Brand 57%

Demand

Elmo Ornament search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarAugNovMar

Peak months: Nov, Dec · busiest ÷ quietest = 218.0×

Search terms

Top Elmo Ornament search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sesame street christmas ornaments16K/yr
  • elmo christmas ornament19K/yr
  • sesame street ornaments15K/yr
  • elmo ornament23K/yr
  • sesame street ornament5K/yr
  • elmo ornament 20256K/yr
  • sesame street ornaments for christmas tree4K/yr

Reviews and returns

What reviews say buyers love and hate about Elmo Ornament

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Elmo Ornament questions

Answered from the same tracked data.