Elf on the Shelf Notes

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months

93K

Growth, 90 days vs prior 90

+5.2%

Conversion, latest week

0.7%

Market size, estimated

$16Ka year

Top search term

elf on the shelf letters to santa20K searches a year

Listings sell for $25.50 on average, from $10.05 to $34.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $25.50 that is $0 to $3K a year per listing.

Average price

$25.50inside the $15 to $100 sweet spot

Price range

$10.05–$34.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.4%of orders · Amazon United States median 2.1%

0% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 47.1% of listings are out of stock. The average listing ranks #8,389 within Craft Kits. It carries 514 reviews at 4.83 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

75%

Out of stock, average day

47.1%

Average rank

#8,389in Craft Kits

Average rating

4.83 starsAmazon United States average 4.42 stars

Average reviews

514per listing

Listings tracked

4

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months