Elf on the Shelf Dress

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

230K

Growth, 90 days vs prior 90

+6.8%

Conversion, latest week

0.4%

Market size, estimated

$17Ka year

Peak month

December239.0× the quietest month

Top search term

elf skirt17K searches a year

Listings sell for $18.49 on average, from $5.68 to $35.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $18.49 that is $2K to $5K a year per listing.

Average price

$18.49inside the $15 to $100 sweet spot

Price range

$5.68–$35.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

4.8%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #38,355 within Doll Accessories. It carries 494 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

94%

Out of stock, average day

21.0%

Average rank

#38,355in Doll Accessories

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

494per listing

Listings tracked

34

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months