Elf on the Shelf Clothes
MaybeThe top 5 products take only 24% of clicks. But buyers convert on only 1.2% of searches, so Elf on the Shelf Clothes is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 3,143 Toys & Games niches · +16 vs the category median of 4662
- Market size
- $720K/yr3.3M searches / yr
- 90-day growth
- +69.3%search demand this quarter
- Competition
- 24%top-5 click share · 29 brands · 162 sellers
Flapen Score
Elf on the Shelf Clothes against its category
The dotted line is the Toys & Games average. Past it, Elf on the Shelf Clothes is stronger. Inside it, weaker.
Market
The Elf on the Shelf Clothes market on Amazon at a glance
Shoppers on Amazon United States searched for Elf on the Shelf Clothes 3.3M times last year and spent an estimated $720K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +69.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $720K a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- +69.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $720Ka year
- Peak month
- December157.0× the quietest month
- Top search term
- elf on the shelf accessories1.9M searches a year
02 · Price
A sale here is worth $18.09.
Listings sell for $18.09 on average, from $4.98 to $67.87. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $18.09 that is $18K to $23K a year per listing.
- Average price
- $18.09inside the $15 to $100 sweet spot
- Price range
- $4.98–$67.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $18K–$23K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #9,406 within Doll Accessories. It carries 1,393 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 91%
- Out of stock, average day
- 9.5%
- Average rank
- #9,406in Doll Accessories
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,393per listing
- Listings tracked
- 85
04 · Newcomers
0 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Elf on the Shelf Clothes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
29 rising
Sellers
162
Top-5 brand share
70%
Top 20: 96%
Top-5 click share
24%
Top 20: 56%
Open market
27%
- Brand 147%
- Brand 28%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Elf on the Shelf Clothes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 157.0×
Search terms
Top Elf on the Shelf Clothes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- elf on the shelf accessories1.9M/yr
- elf on the shelf clothes402K/yr
- elf accessories137K/yr
- elf clothes111K/yr
- elf on the shelf props169K/yr
- elf on shelf accessories145K/yr
- elf on the shelf outfits67K/yr
- elf clothes for elf on the shelf59K/yr
- elf on the shelf stuff18K/yr
- elf stuff15K/yr
Reviews and returns
What reviews say buyers love and hate about Elf on the Shelf Clothes
We read the reviews and the return reasons for every product selling here.
“too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elf on the Shelf Clothes questions
Answered from the same tracked data.