Elf Door
FailShoppers spend an estimated $30K a year here, so Elf Door is a Fail.
- Flapen Score
- 38 / 100Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 4638
- Market size
- $30K/yr65K searches / yr
- 90-day growth
- +14.9%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 27 sellers
Flapen Score
Elf Door against its category
The dotted line is the Toys & Games average. Past it, Elf Door is stronger. Inside it, weaker.
Market
The Elf Door market on Amazon at a glance
Shoppers on Amazon United States searched for Elf Door 65K times last year and spent an estimated $30K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- +14.9%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $30Ka year
- Peak month
- December111.5× the quietest month
- Top search term
- elf door38K searches a year
02 · Price
A sale here is worth $13.96.
Listings sell for $13.96 on average, from $5.50 to $25.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.96 that is $1K to $3K a year per listing.
- Average price
- $13.96under the $15 to $100 sweet spot
- Price range
- $5.50–$25.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #4,157 within Dollhouse Accessories. It carries 280 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 14.0%
- Average rank
- #4,157in Dollhouse Accessories
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 280per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Elf Door products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
27
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
14%
- Brand 139%
- Brand 211%
- Brand 311%
- Brand 410%
- Brand 59%
- Brand 66%
- Open — no brand owns it (3 brands, 14%)
Demand
Elf Door search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 111.5×
Search terms
Top Elf Door search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- elf door38K/yr
- elf door for wall5K/yr
- elf on the shelf door17K/yr
- elf on the shelf door kit5K/yr
Reviews and returns
What reviews say buyers love and hate about Elf Door
We read the reviews and the return reasons for every product selling here.
“Should include more tape - thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elf Door questions
Answered from the same tracked data.








