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Eleven Stranger Things

soft demand (-61.5% this quarter) — Eleven Stranger Things doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46

Market size 30Growth 0Conversion 32Competition 74Returns 92Price range 82Avg price 94Brand share 28Review moat 70Quality gap 16
This niche Category average · 3,143 niches

Is Eleven Stranger Things profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Eleven Stranger Things is a $136K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.

Eleven Stranger Things: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -61.5% over the last 90 days and 2.5% of searches end in a purchase.

$136K

revenue / yr

Units sold / yr5K
Search volume / yr-61.5%238K
Conversion rate2.5%
Avg price$22.67

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers16 · 223
Top-5 product click share40%
Open market12%
Avg brand age16 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement43%
New entrants (1y)19· 12 succeeded
Avg rating4.8★
Avg reviews718

Top Eleven Stranger Things products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

$0$4K$8K$12K$16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

223

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

40%

Top 20: 79%

Open market

10%

  • Funko62%
  • Weezag9%
  • POP8%
  • Jazwares6%
  • Stranger Things4%
  • Bioworld2%
  • Open — no brand owns it (10 brands, 10%)

Eleven Stranger Things demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume238KCVR2.5%Products47Brands16Top 5 Brands88%OOS Rate6.1%Rating4.8★Reviews718Avg BSR#9,750
15K10KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top Eleven Stranger Things search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • eleven funko pop56K/yr
  • eleven stranger things43K/yr
  • stranger things eleven38K/yr
  • stranger things funko pop eleven34K/yr
  • funko pop eleven12K/yr
  • funko pop stranger things eleven15K/yr
  • stranger things 119K/yr
  • stranger things eleven funko pop8K/yr
  • eleven funko4K/yr
  • 11 stranger things4K/yr

What reviews say buyers love and hate about Eleven Stranger Things

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Collectibles17%

Added to the collection

Quality-Overall16%

The detailing is well done

Advertised Vs Actual Product12%

it was exactly what he wanted

Gifting Purpose11%

Fun gift

Value For Money8%

The price is low

What buyers complain about

74% of reviews
Size-Overall18%

Larger than I thought it would be

Value For Money17%

A little expensive

Advertised Vs Actual Product13%

Does not come with free protector as advertised

Quality-Overall8%

after opening it i was very displeased with the quality of the actual product box

Chain/Key Quality8%

the chain broke immediately

Eleven Stranger Things return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
41%
2Value For Money
11%
3Advertised Vs Actual Product
10%
4Length
6%
5Defective Material/Parts
5%

Common Eleven Stranger Things questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eleven Stranger Things 45/100 on Amazon United States — Skip it. The niche generates $136K/yr across 47 tracked products. 12 of 19 products launched in the last 360 days are still selling. Search demand moved -61.5% over the last 90 days.
Eleven Stranger Things buyers on Amazon United States complain most about Size-Overall, Value For Money, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 1.2%.