eleven stranger things
Skip itSoft demand (-61.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.67avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$5.99–$59.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good718.43avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$136K$136K/yr · 238K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-61.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, eleven stranger things is a $136K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
eleven stranger things market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $91K–$113K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #9,750
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 43%
- Out of stock
- 6.1%
- Avg brand age
- 16 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
223
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
40%
Top 20: 79%
Open market
10%
- Funko62%
- Weezag9%
- POP8%
- Jazwares6%
- Stranger Things4%
- Bioworld2%
- Open — no brand owns it (10 brands, 10%)
Demand
Weekly Amazon search volume, last 34 weeks — -61.5% search growth over the last 90 days.Top eleven stranger things search terms
- eleven funko pop56K/yr
- eleven stranger things43K/yr
- stranger things eleven38K/yr
- stranger things funko pop eleven34K/yr
- funko pop eleven12K/yr
- funko pop stranger things eleven15K/yr
- stranger things 119K/yr
- stranger things eleven funko pop8K/yr
- eleven funko4K/yr
- 11 stranger things4K/yr
Top eleven stranger things products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! TV: Netflix Stranger Things - Eleven
Funko$14.654.8★557 rev
Funko Pop! Stranger Things: Eleven with Chase
Funko$21.964.8★8,347 rev
Funko Pop! TV: Stranger Things - Eleven Split - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display
Funko$15.174.2★13 rev
in A World Full of Tens Be an Eleven Waffle 011 T-Shirt (Pink Kids 10-12)
Weezag$20.064.9★10 rev
Funko POP! TV: Netflix Stranger Things - Eleven
Funko$16.014.8★1,781 rev
Newest
by launch date
Jazwares Stranger Things: Tales from 85 Eleven - 4-Inch Articulated Action Figure with Backpack and Waffle Accessories
Jazwares$13.1335 rev
Funko Pop! TV: Stranger Things - Eleven Split - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display
Funko$15.1713 rev
Funko POP! Television: Netflix Stranger Things - Eleven
Funko$15.87184 rev
POP Funko TV: Stranger Things - Eleven with Bandana (Season 5) Vinyl Figure Multicolor 3.75 Inches (Bundled with Compatible Box Protector Case)
POP$27.4414 rev
Stranger Things Eleven Heartthrob Officially Licensed T Shirts for Men and Women Tees
Stranger Things$18.9439 rev
Trending
90-day click momentum
UOUA 80s Outfit Women 90s Jumpsuit Costume One-Piece Workout Track Suit Party Retro Clothing Black Print 2XL
UOUA$31.414.4★
in A World Full of Tens Be an Eleven Waffle 011 T-Shirt (Pink Kids 10-12)
Weezag$20.064.9★
in A World Full of Tens Be an Eleven Waffle 011 T-Shirt (Black Adult Small)
Weezag$19.855.0★
Jazwares Stranger Things: Tales from 85 Eleven - 4-Inch Articulated Action Figure with Backpack and Waffle Accessories
Jazwares$13.134.6★
Funko POP! TV: Netflix Stranger Things - Eleven
Funko$14.654.8★
What buyers say about eleven stranger things
What buyers praise and complain about, mined from review topics.What buyers love
“Added to the collection”
“The detailing is well done”
“it was exactly what he wanted”
“Fun gift”
“The price is low”
“Fit well”
“Nice design,”
“Its Material is soft and comfortable”
“it's very fun to put together”
“Great shirt holds up well in the wash”
What buyers complain about
“Larger than I thought it would be”
“A little expensive”
“Does not come with free protector as advertised”
“after opening it i was very displeased with the quality of the actual product box”
“the chain broke immediately”
“Does not come with free protector as advertised”
“The instructions are not at all clear, so we went to YouTube to try and figure it out”
“Biggest waste of money ever”
“The zipper also feels flimsy”
“I can tell the material is quite thin”
Top return reasons
Common questions
- Is eleven stranger things profitable to sell on Amazon United States?
- The niche generates $136K/yr across 47 tracked products. 12 of 19 products launched in the last 360 days are still selling. 90-day search growth is -61.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the eleven stranger things niche?
- 16 brands and 223 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in eleven stranger things?
- Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 1.2%.
- What does it cost to enter the eleven stranger things niche?
- Listings span $5.99–$59.41; the average listing price is $22.67 (sweet spot $15–$100). The average incumbent carries 718 reviews — the moat a new listing must climb.