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Electric Toys

Fail

The top 5 products take 100% of clicks, so Electric Toys is a Fail.

Flapen Score
34
34 / 100
Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 46
Market size
$197K/yr287K searches / yr
90-day growth
+13.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 11 sellers

Flapen Score

Electric Toys against its category

The dotted line is the Toys & Games average. Past it, Electric Toys is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Toys 287K times last year and spent an estimated $197K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
+13.9%
Conversion, latest week
0.6%
Market size, estimated
$197Ka year
Top search term
wow cube51K searches a year

02 · Price

A sale here is worth $112.72.

Listings sell for $112.72 on average, from $21.37 to $380.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $112.72 that is $11K to $28K a year per listing.

Average price
$112.72above the $15 to $100 sweet spot
Price range
$21.37–$380.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$11K–$28K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Early Development & Activity Toys. It carries 1,082 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in Early Development & Activity Toys
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,082per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Electric Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 28%
  • Brand 34%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Electric Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 12.4× · 8 of 12 months tracked

Search terms

Top Electric Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wow cube51K/yr
  • wowcube53K/yr
  • electric toys32K/yr
  • kids tech16K/yr
  • technology for kids13K/yr
  • tech for kids13K/yr
  • electronic toys for 9 year old girls7K/yr
  • kids tech toys9K/yr
  • electric toys for kids ages 8-1210K/yr
  • electronic toys for girls 8-1210K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Toys

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Functionality-Overall”
2.7%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Electric Toys questions

Answered from the same tracked data.