Electric Toys
FailThe top 5 products take 100% of clicks, so Electric Toys is a Fail.
- Flapen Score
- 34 / 100Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 4634
- Market size
- $197K/yr287K searches / yr
- 90-day growth
- +13.9%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 11 sellers
Flapen Score
Electric Toys against its category
The dotted line is the Toys & Games average. Past it, Electric Toys is stronger. Inside it, weaker.
Market
The Electric Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Electric Toys 287K times last year and spent an estimated $197K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.
- Searches, last 12 months
- 287K
- Growth, 90 days vs prior 90
- +13.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $197Ka year
- Top search term
- wow cube51K searches a year
02 · Price
A sale here is worth $112.72.
Listings sell for $112.72 on average, from $21.37 to $380.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $112.72 that is $11K to $28K a year per listing.
- Average price
- $112.72above the $15 to $100 sweet spot
- Price range
- $21.37–$380.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $11K–$28K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Early Development & Activity Toys. It carries 1,082 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #63in Early Development & Activity Toys
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 1,082per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Electric Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rubiks WOWCUBE - Handheld Game Console 100+ Games and Apps for Teens and Adults (Ages 13+) - STEM Certified Entertainment System - 24 Screens Interactive Gaming Cube
- Price
- $380.36
- Rating
- 3.5/5
- Reviews
- 21
- Age
- 1y ago

Xinbeiya Rechargeable Handheld Cube with 15 Fun Brain Speed Games Black
- Price
- $21.49
- Rating
- 4.6/5
- Reviews
- 1,675
- Age
- 2y ago

Niufunmal Rechargeable Puzzle Cube with 15 Fun Memory Speed Games Black
- Price
- $21.37
- Rating
- 4.5/5
- Reviews
- 956
- Age
- 2y ago

PlayRoute Electronic Brain & Memory Game Cube - Fun Toy Gift Ideas for Ages 6-12+ Year Old Boy & Girl - Cool Toys for Boys and Girls - Handheld Games Gifts for Kids and Teens
- Price
- $27.66
- Rating
- 4.6/5
- Reviews
- 1,675
- Age
- 3y ago
Trending
estimated 90-day click momentum
Rubiks WOWCUBE - Handheld Game Console 100+ Games and Apps for Teens and Adults (Ages 13+) - STEM Certified Entertainment System - 24 Screens Interactive Gaming Cube
- Price
- $380.36
- Rating
- 3.5/5
- Reviews
- 21
- Age
- 1y ago

PlayRoute Electronic Brain & Memory Game Cube - Fun Toy Gift Ideas for Ages 6-12+ Year Old Boy & Girl - Cool Toys for Boys and Girls - Handheld Games Gifts for Kids and Teens
- Price
- $27.66
- Rating
- 4.6/5
- Reviews
- 1,675
- Age
- 3y ago

Xinbeiya Rechargeable Handheld Cube with 15 Fun Brain Speed Games Black
- Price
- $21.49
- Rating
- 4.6/5
- Reviews
- 1,675
- Age
- 2y ago

Niufunmal Rechargeable Puzzle Cube with 15 Fun Memory Speed Games Black
- Price
- $21.37
- Rating
- 4.5/5
- Reviews
- 956
- Age
- 2y ago
Newest
by launch date
Rubiks WOWCUBE - Handheld Game Console 100+ Games and Apps for Teens and Adults (Ages 13+) - STEM Certified Entertainment System - 24 Screens Interactive Gaming Cube
- Price
- $380.36
- Rating
- 3.5/5
- Reviews
- 21
- Age
- 1y ago

Niufunmal Rechargeable Puzzle Cube with 15 Fun Memory Speed Games Black
- Price
- $21.37
- Rating
- 4.5/5
- Reviews
- 956
- Age
- 2y ago

Xinbeiya Rechargeable Handheld Cube with 15 Fun Brain Speed Games Black
- Price
- $21.49
- Rating
- 4.6/5
- Reviews
- 1,675
- Age
- 2y ago

PlayRoute Electronic Brain & Memory Game Cube - Fun Toy Gift Ideas for Ages 6-12+ Year Old Boy & Girl - Cool Toys for Boys and Girls - Handheld Games Gifts for Kids and Teens
- Price
- $27.66
- Rating
- 4.6/5
- Reviews
- 1,675
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- WOWCUBE83%
- Xinbeiya8%
- Niufunmal4%
- PlayRoute4%
- Open — no brand owns it (0%)
Demand
Electric Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 12.4× · 8 of 12 months tracked
Search terms
Top Electric Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wow cube51K/yr
- wowcube53K/yr
- electric toys32K/yr
- kids tech16K/yr
- technology for kids13K/yr
- tech for kids13K/yr
- electronic toys for 9 year old girls7K/yr
- kids tech toys9K/yr
- electric toys for kids ages 8-1210K/yr
- electronic toys for girls 8-1210K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Toys
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








