- Flapen Score
- 34 / 100Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 4634
- Market size
- $150K/yr148K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 72%top-5 click share · 6 brands · 63 sellers
Flapen Score
Eldrazi against its category
The dotted line is the Toys & Games average. Past it, Eldrazi is stronger. Inside it, weaker.
Market
The Eldrazi market on Amazon at a glance
Shoppers on Amazon United States searched for Eldrazi 148K times last year and spent an estimated $150K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $150Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- eldrazi commander deck46K searches a year
02 · Price
A sale here is worth $130.03.
Listings sell for $130.03 on average, from $7.98 to $398.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $130.03 that is $33K to $65K a year per listing.
- Average price
- $130.03above the $15 to $100 sweet spot
- Price range
- $7.98–$398.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $33K–$65K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,136 within Collectible Card Games. It carries 501 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 70%
- Out of stock, average day
- 8.6%
- Average rank
- #1,136in Collectible Card Games
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 501per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Eldrazi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
63
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Brand 162%
- Brand 216%
- Brand 315%
- Brand 45%
- Brand 52%
- Brand 61%
- Open — no brand owns it (0%)
Demand
Eldrazi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Eldrazi search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eldrazi commander deck46K/yr
- eldrazi incursion commander deck16K/yr
- eldrazi21K/yr
- mtg eldrazi14K/yr
- eldrazi unbound commander deck16K/yr
- mtg eldrazi commander deck9K/yr
- eldrazi incursion6K/yr
- magic the gathering eldrazi7K/yr
- eldrazi unbound8K/yr
- eldrazi mtg5K/yr
Reviews and returns
What reviews say buyers love and hate about Eldrazi
We read the reviews and the return reasons for every product selling here.
“Overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eldrazi questions
Answered from the same tracked data.








