Eldrazi
brand-locked demand (top 5 brands take 99% of clicks) — Eldrazi doesn't clear our bar today.
Flapen Score
Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 46
Is Eldrazi profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Eldrazi is a $150K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.
Eldrazi: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -11.2% over the last 90 days and 0.8% of searches end in a purchase.
$150K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Eldrazi products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Magic: The Gathering Commander Masters Commander Deck - Eldrazi Unbound (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)
- Price
- $398.86
- Rating
- 4.7/5
- Reviews
- 777
- Age
- 3y ago
Magic: The Gathering Modern Horizons 3 Commander Deck Eldrazi Incursion (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)
- Price
- $106.12
- Rating
- 4.8/5
- Reviews
- 1,467
- Age
- 2y ago
25 Magic Card Eldrazi Lot - 3 Rares/Mythics 25+ Commons/Uncommons and Foils!
- Price
- $15.20
- Rating
- 3.9/5
- Reviews
- 227
- Age
- 6y ago
Magic: The Gathering Modern Horizons 3 Commander Deck Bundle - Includes All 4 Decks (Graveyard Overdrive Tricky Terrain Creative Energy and Eldrazi Incursion)
- Price
- $208.41
- Rating
- 4.8/5
- Reviews
- 1,467
- Age
- 2y ago
Elite Commander 5 Color Eldrazi Deck - Ulalek Fused Atrocity - EDH cEDH - 100 Card - Custom MTG Deck - Very Strong!
- Price
- $199.97
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 2y ago
Trending
90-day click momentum
Magic: the Gathering Modern Horizon 3 Commander Deck Invasion of the Eldrazi MTG Trading Card Wizards of the Coast MH3 D329300000
- Price
- $227.76
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 2y ago
Magic: The Gathering Modern Horizons 3 Commander Deck - Graveyard Overdrive (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)
- Price
- $43.89
- Rating
- 4.8/5
- Reviews
- 1,467
- Age
- 2y ago
Magic: The Gathering Modern Horizons 3 Commander Deck - Creative Energy (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)
- Price
- $40.63
- Rating
- 4.8/5
- Reviews
- 1,467
- Age
- 2y ago
Magic: The Gathering Modern Horizons 3 Commander Deck - Tricky Terrain (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)
- Price
- $50.28
- Rating
- 4.8/5
- Reviews
- 1,467
- Age
- 2y ago
Generic Ulamogs Dreadsire Trading Card Single (1/1993)
- Price
- $7.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
(The Giant) 100% Hand-Drawn 100ct Textured Matte TCG/MTG Card Art Sleeves by Realm Guard
- Price
- $16.52
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 1y ago
Generic Ulamogs Dreadsire Trading Card Single (1/1993)
- Price
- $7.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Magic The Gathering Duskmourn House of Horror Commander Deck Endless Punishment Black/RED (SD4)
- Price
- $110.76
- Rating
- 4.7/5
- Reviews
- 174
- Age
- 2y ago
Elite Commander 5 Color Eldrazi Deck - Ulalek Fused Atrocity - EDH cEDH - 100 Card - Custom MTG Deck - Very Strong!
- Price
- $199.97
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 2y ago
Magic: the Gathering Modern Horizon 3 Commander Deck Invasion of the Eldrazi MTG Trading Card Wizards of the Coast MH3 D329300000
- Price
- $227.76
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 rising
Sellers
63
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Magic: The Gathering62%
- TTD Cards Lots16%
- MTG Decks & More15%
- Wizards of the Coast5%
- Realm Guard2%
- Generic1%
- Open — no brand owns it (0%)
Eldrazi demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.8×
Top Eldrazi search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eldrazi commander deck46K/yr
- eldrazi incursion commander deck16K/yr
- eldrazi21K/yr
- mtg eldrazi14K/yr
- eldrazi unbound commander deck16K/yr
- mtg eldrazi commander deck9K/yr
- eldrazi incursion6K/yr
- magic the gathering eldrazi7K/yr
- eldrazi unbound8K/yr
- eldrazi mtg5K/yr
What reviews say buyers love and hate about Eldrazi
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“The overall product is nice, and shuffles great”
“You get whats advertised”
“this one seems be the stronges”
“It's fun to pilot”
“Price was equal to stores and availability great”
What buyers complain about
80% of reviews“Overpriced”
“Not what it says it is very disappointing”
“the lack of variety stops it from being four stars”
“they fit MTG cards pretty tight”
Common Eldrazi questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
