- Flapen Score
- 34 / 100Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 4634
- Market size
- $150K/yr148K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 72%top-5 click share · 6 brands · 63 sellers
Flapen Score
Eldrazi against its category
The dotted line is the Toys & Games average. Past it, Eldrazi is stronger. Inside it, weaker.
Market
The Eldrazi market on Amazon at a glance
Shoppers on Amazon United States searched for Eldrazi 148K times last year and spent an estimated $150K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $150Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- eldrazi commander deck46K searches a year
02 · Price
A sale here is worth $130.03.
Listings sell for $130.03 on average, from $7.98 to $398.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $130.03 that is $33K to $65K a year per listing.
- Average price
- $130.03above the $15 to $100 sweet spot
- Price range
- $7.98–$398.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $33K–$65K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,136 within Collectible Card Games. It carries 501 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 70%
- Out of stock, average day
- 8.6%
- Average rank
- #1,136in Collectible Card Games
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 501per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Eldrazi products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Magic: The Gathering Commander Masters Commander Deck - Eldrazi Unbound (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)
- Price
- $398.86
- Rating
- 4.7/5
- Reviews
- 777
- Age
- 3y ago

Magic: The Gathering Modern Horizons 3 Commander Deck Eldrazi Incursion (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)
- Price
- $106.12
- Rating
- 4.8/5
- Reviews
- 1,467
- Age
- 2y ago

25 Magic Card Eldrazi Lot - 3 Rares/Mythics 25+ Commons/Uncommons and Foils!
- Price
- $15.20
- Rating
- 3.9/5
- Reviews
- 227
- Age
- 6y ago

Magic: The Gathering Modern Horizons 3 Commander Deck Bundle - Includes All 4 Decks (Graveyard Overdrive Tricky Terrain Creative Energy and Eldrazi Incursion)
- Price
- $208.41
- Rating
- 4.8/5
- Reviews
- 1,467
- Age
- 2y ago

Elite Commander 5 Color Eldrazi Deck - Ulalek Fused Atrocity - EDH cEDH - 100 Card - Custom MTG Deck - Very Strong!
- Price
- $199.97
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 2y ago
Trending
estimated 90-day click momentum
Magic: the Gathering Modern Horizon 3 Commander Deck Invasion of the Eldrazi MTG Trading Card Wizards of the Coast MH3 D329300000
- Price
- $227.76
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 2y ago

Magic: The Gathering Modern Horizons 3 Commander Deck - Graveyard Overdrive (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)
- Price
- $43.89
- Rating
- 4.8/5
- Reviews
- 1,467
- Age
- 2y ago

Magic: The Gathering Modern Horizons 3 Commander Deck - Creative Energy (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)
- Price
- $40.63
- Rating
- 4.8/5
- Reviews
- 1,467
- Age
- 2y ago

Magic: The Gathering Modern Horizons 3 Commander Deck - Tricky Terrain (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)
- Price
- $50.28
- Rating
- 4.8/5
- Reviews
- 1,467
- Age
- 2y ago

Generic Ulamogs Dreadsire Trading Card Single (1/1993)
- Price
- $7.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
(The Giant) 100% Hand-Drawn 100ct Textured Matte TCG/MTG Card Art Sleeves by Realm Guard
- Price
- $16.52
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 1y ago

Generic Ulamogs Dreadsire Trading Card Single (1/1993)
- Price
- $7.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Magic The Gathering Duskmourn House of Horror Commander Deck Endless Punishment Black/RED (SD4)
- Price
- $110.76
- Rating
- 4.7/5
- Reviews
- 174
- Age
- 2y ago

Elite Commander 5 Color Eldrazi Deck - Ulalek Fused Atrocity - EDH cEDH - 100 Card - Custom MTG Deck - Very Strong!
- Price
- $199.97
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 2y ago

Magic: the Gathering Modern Horizon 3 Commander Deck Invasion of the Eldrazi MTG Trading Card Wizards of the Coast MH3 D329300000
- Price
- $227.76
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
63
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- Magic: The Gathering62%
- TTD Cards Lots16%
- MTG Decks & More15%
- Wizards of the Coast5%
- Realm Guard2%
- Generic1%
- Open — no brand owns it (0%)
Demand
Eldrazi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Eldrazi search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eldrazi commander deck46K/yr
- eldrazi incursion commander deck16K/yr
- eldrazi21K/yr
- mtg eldrazi14K/yr
- eldrazi unbound commander deck16K/yr
- mtg eldrazi commander deck9K/yr
- eldrazi incursion6K/yr
- magic the gathering eldrazi7K/yr
- eldrazi unbound8K/yr
- eldrazi mtg5K/yr
Reviews and returns
What reviews say buyers love and hate about Eldrazi
We read the reviews and the return reasons for every product selling here.
“Overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eldrazi questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








