Is eldrazi profitable to sell on Amazon United States?

The niche generates $150K/yr across 20 tracked products. 90-day search growth is -11.2%. Flapen's verdict: Skip it (34/100).

How competitive is the eldrazi niche?

6 brands and 63 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in eldrazi?

Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.4%.

When does demand for eldrazi peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the eldrazi niche?

Listings span $7.98–$398.86; the average listing price is $130.03 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.

eldrazi

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Good500.6

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$130.03

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$150K

$150K/yr · 148K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Price range

Bad$7.98–$398.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, eldrazi is a $150K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

eldrazi market data

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $325K–$390K; units × avg price
Conversion rate: 0.8%
Avg BSR: #1,136
Page quality: 0%
Prime: 70%
Sponsored: 5%
Out of stock: 8.6%
Avg brand age: 36 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Magic: The Gathering62%
TTD Cards Lots16%
MTG Decks & More15%
Wizards of the Coast5%
Realm Guard2%
Generic1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top eldrazi search terms

eldrazi commander deck46K/yr -9.8%0.3% conv.
eldrazi incursion commander deck16K/yr +38.2%0.3% conv.
eldrazi21K/yr -23.1%0.7% conv.
mtg eldrazi14K/yr -5.0%0.5% conv.
eldrazi unbound commander deck16K/yr -27.7%0.2% conv.
mtg eldrazi commander deck9K/yr -9.5%0.5% conv.
eldrazi incursion6K/yr -2.3%0.2% conv.
magic the gathering eldrazi7K/yr -24.3%0.5% conv.
eldrazi unbound8K/yr -45.6%0.3% conv.
eldrazi mtg5K/yr -28.5%1.0% conv.

All search terms

Top eldrazi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Magic: The Gathering Commander Masters Commander Deck - Eldrazi Unbound (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)

Magic: The Gathering$398.864.7★777 rev

Magic: The Gathering Modern Horizons 3 Commander Deck Eldrazi Incursion (100-Card Deck 2-Card Collector Booster Sample Pack + Accessories)

Magic: The Gathering$106.124.8★1,467 rev

25 Magic Card Eldrazi Lot - 3 Rares/Mythics 25+ Commons/Uncommons and Foils!

TTD Cards Lots$15.203.9★227 rev

Magic: The Gathering Modern Horizons 3 Commander Deck Bundle - Includes All 4 Decks (Graveyard Overdrive Tricky Terrain Creative Energy and Eldrazi Incursion)

Magic: The Gathering$208.414.8★1,467 rev

Elite Commander 5 Color Eldrazi Deck - Ulalek Fused Atrocity - EDH cEDH - 100 Card - Custom MTG Deck - Very Strong!

MTG Decks & More$199.974.1★4 rev

Newest

by launch date

(The Giant) 100% Hand-Drawn 100ct Textured Matte TCG/MTG Card Art Sleeves by Realm Guard

Realm Guard$16.5235 rev

1y ago

Generic Ulamogs Dreadsire Trading Card Single (1/1993)

Generic$7.983 rev

1y ago

Magic The Gathering Duskmourn House of Horror Commander Deck Endless Punishment Black/RED (SD4)

Magic: The Gathering$110.76174 rev

2y ago

Elite Commander 5 Color Eldrazi Deck - Ulalek Fused Atrocity - EDH cEDH - 100 Card - Custom MTG Deck - Very Strong!

MTG Decks & More$199.974 rev

2y ago

Magic: the Gathering Modern Horizon 3 Commander Deck Invasion of the Eldrazi MTG Trading Card Wizards of the Coast MH3 D329300000

Wizards of the Coast$227.766 rev

2y ago

What buyers say about eldrazi

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“The overall product is nice, and shuffles great”

Advertised Vs Actual Product17%

“You get whats advertised”

Strength10%

“this one seems be the stronges”

Fun/Entertainment Experience10%

“It's fun to pilot”

Value For Money8%

“Price was equal to stores and availability great”

Suitability Beginner8%

“Very good starter deck”

Gifting Purpose4%

“Good structure great gift for my son 5 stars needed a little upgrades which he did with Edgar makrov”

Design-Overall4%

“Great structure to upgrade”

Ease Of Use4%

“Easy to play”

Engraving/Paint/Sublimation4%

“The artwork on these are very well done”

What buyers complain about

Value For Money43%

“Overpriced”

Advertised Vs Actual Product22%

“Not what it says it is very disappointing”

Quality-Overall11%

“the lack of variety stops it from being four stars”

Size-Overall4%

“they fit MTG cards pretty tight”

Common questions

Is eldrazi profitable to sell on Amazon United States?: The niche generates $150K/yr across 20 tracked products. 90-day search growth is -11.2%. Flapen's verdict: Skip it (34/100).
How competitive is the eldrazi niche?: 6 brands and 63 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in eldrazi?: Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.4%.
When does demand for eldrazi peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the eldrazi niche?: Listings span $7.98–$398.86; the average listing price is $130.03 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.

eldrazi

eldrazi market data

Competition & brand share

Demand & seasonality

Top eldrazi search terms

Top eldrazi products on Amazon

Top sellers

Newest

Trending

What buyers say about eldrazi

What buyers love

What buyers complain about

Common questions

Related niches in Toys & Games