Skip to content

Eldrazi

Fail

The top 5 brands take 99% of clicks, so Eldrazi is a Fail.

Flapen Score
34
34 / 100
Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 46
Market size
$150K/yr148K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
72%top-5 click share · 6 brands · 63 sellers

Flapen Score

Eldrazi against its category

The dotted line is the Toys & Games average. Past it, Eldrazi is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eldrazi market on Amazon at a glance

Shoppers on Amazon United States searched for Eldrazi 148K times last year and spent an estimated $150K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
0.8%
Market size, estimated
$150Ka year
Peak month
December1.8× the quietest month
Top search term
eldrazi commander deck46K searches a year

02 · Price

A sale here is worth $130.03.

Listings sell for $130.03 on average, from $7.98 to $398.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $130.03 that is $33K to $65K a year per listing.

Average price
$130.03above the $15 to $100 sweet spot
Price range
$7.98–$398.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$33K–$65K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,136 within Collectible Card Games. It carries 501 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
70%
Out of stock, average day
8.6%
Average rank
#1,136in Collectible Card Games
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
501per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Eldrazi products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

$0$8K$15K$23K$30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

63

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • Magic: The Gathering62%
  • TTD Cards Lots16%
  • MTG Decks & More15%
  • Wizards of the Coast5%
  • Realm Guard2%
  • Generic1%
  • Open — no brand owns it (0%)

Demand

Eldrazi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Eldrazi search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eldrazi commander deck46K/yr
  • eldrazi incursion commander deck16K/yr
  • eldrazi21K/yr
  • mtg eldrazi14K/yr
  • eldrazi unbound commander deck16K/yr
  • mtg eldrazi commander deck9K/yr
  • eldrazi incursion6K/yr
  • magic the gathering eldrazi7K/yr
  • eldrazi unbound8K/yr
  • eldrazi mtg5K/yr

Reviews and returns

What reviews say buyers love and hate about Eldrazi

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
43%of negative reviews mention “Value For Money”
0.4%of orders come back
“Overpriced”
A buyer, on “Value For Money”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Eldrazi questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data