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Elder Wand

Fail

Shoppers spend an estimated $55K a year here, so Elder Wand is a Fail.

Flapen Score
33
33 / 100
Ranks 2,795 of 3,143 Toys & Games niches · −13 vs the category median of 46
Market size
$55K/yr73K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
76%top-5 click share · 9 brands · 23 sellers

Flapen Score

Elder Wand against its category

The dotted line is the Toys & Games average. Past it, Elder Wand is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elder Wand market on Amazon at a glance

Shoppers on Amazon United States searched for Elder Wand 73K times last year and spent an estimated $55K. The top 5 brands take 93% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
2.5%
Market size, estimated
$55Ka year
Peak month
September8.2× the quietest month
Top search term
elder wand27K searches a year

02 · Price

A sale here is worth $30.51.

Listings sell for $30.51 on average, from $15.92 to $46.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $30.51 that is $3K to $8K a year per listing.

Average price
$30.51inside the $15 to $100 sweet spot
Price range
$15.92–$46.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 50.0% of listings are out of stock. The average listing ranks #361 within Dolls. It carries 2,308 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
50.0%
Average rank
#361in Dolls
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,308per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Elder Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

23

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

5%

  • Brand 131%
  • Brand 231%
  • Brand 321%
  • Brand 46%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Elder Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.2×

Search terms

Top Elder Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elder wand27K/yr
  • dumbledore wand18K/yr
  • elder wand harry potter9K/yr
  • harry potter elder wand8K/yr
  • the elder wand3K/yr
  • elder wand from harry potter9K/yr

Reviews and returns

What reviews say buyers love and hate about Elder Wand

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Handle is WAY too short”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Elder Wand questions

Answered from the same tracked data.