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Egg Toy

Fail

Demand is soft, at -56.0% this quarter, so Egg Toy is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$183K/yr318K searches / yr
90-day growth
-56.0%search demand this quarter
Competition
49%top-5 click share · 21 brands · 34 sellers

Flapen Score

Egg Toy against its category

The dotted line is the Toys & Games average. Past it, Egg Toy is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Egg Toy 318K times last year and spent an estimated $183K. The top 5 brands take 54% of clicks. Demand peaks in Mar–Apr–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 318K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -56.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
318K
Growth, 90 days vs prior 90
-56.0%
Conversion, latest week
4.7%
Market size, estimated
$183Ka year
Peak month
April3.1× the quietest month
Top search term
egg toy54K searches a year

02 · Price

A sale here is worth $12.25.

Listings sell for $12.25 on average, from $7.35 to $22.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $12.25 that is $6K to $9K a year per listing.

Average price
$12.25under the $15 to $100 sweet spot
Price range
$7.35–$22.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #315 within Early Development & Activity Toys. It carries 1,658 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#315in Early Development & Activity Toys
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,658per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Egg Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

34

Top-5 brand share

54%

Top 20: 99%

Top-5 click share

49%

Top 20: 92%

Open market

40%

  • Brand 115%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Egg Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Egg Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg toy54K/yr
  • toy eggs30K/yr
  • egg toys37K/yr
  • egg toys for toddlers 1-330K/yr
  • play eggs16K/yr
  • matching eggs18K/yr
  • matching eggs for toddlers 1-314K/yr
  • toddler egg toy13K/yr
  • egg matching toy12K/yr
  • toy eggs for toddlers 1-39K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Toy

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Fun/Entertainment Experience”
12%of negative reviews mention “Ease Of Use”
1.7%of orders come back
“Hard to open eggs”
A buyer, on “Ease Of Use”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Egg Toy questions

Answered from the same tracked data.