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Egg Spinner

Fail

Demand is soft, at -96.8% this quarter, so Egg Spinner is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$283K/yr366K searches / yr
90-day growth
-96.8%search demand this quarter
Competition
60%top-5 click share · 10 brands · 26 sellers

Flapen Score

Egg Spinner against its category

The dotted line is the Toys & Games average. Past it, Egg Spinner is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Spinner market on Amazon at a glance

Shoppers on Amazon United States searched for Egg Spinner 366K times last year and spent an estimated $283K. The top 5 brands take 85% of clicks. Demand peaks in Mar–Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 366K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -96.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $283K a year.

Searches, last 12 months
366K
Growth, 90 days vs prior 90
-96.8%
Conversion, latest week
4.0%
Market size, estimated
$283Ka year
Peak month
April67.2× the quietest month
Top search term
egg spinner35K searches a year

02 · Price

A sale here is worth $19.26.

Listings sell for $19.26 on average, from $8.75 to $26.52. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $19.26 that is $29K to $39K a year per listing.

Average price
$19.26inside the $15 to $100 sweet spot
Price range
$8.75–$26.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$29K–$39K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #665 within Craft Kits. It carries 2,275 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
1.5%
Average rank
#665in Craft Kits
Average rating
3.89 starsAmazon United States average 4.42 stars
Average reviews
2,275per listing
Listings tracked
20

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Egg Spinner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

26

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

9%

  • Brand 140%
  • Brand 221%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 9%)

Demand

Egg Spinner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 67.2×

Search terms

Top Egg Spinner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg spinner35K/yr
  • eggmazing egg decorator43K/yr
  • egg mazing egg decorator33K/yr
  • peeps eggmazing egg decorator42K/yr
  • egg spinner decorating29K/yr
  • eggmazing16K/yr
  • egg decorating spinner34K/yr
  • egg mazing16K/yr
  • egg coloring spinner17K/yr
  • egg decorator15K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Spinner

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Functionality-Overall”
2.5%of orders come back
“Doesnt work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Egg Spinner questions

Answered from the same tracked data.