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Egg Crayons

Fail

Demand is soft, at -40.6% this quarter, so Egg Crayons is a Fail.

Flapen Score
38
38 / 100
Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46
Market size
$128K/yr109K searches / yr
90-day growth
-40.6%search demand this quarter
Competition
83%top-5 click share · 8 brands · 45 sellers

Flapen Score

Egg Crayons against its category

The dotted line is the Toys & Games average. Past it, Egg Crayons is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Crayons market on Amazon at a glance

Shoppers on Amazon United States searched for Egg Crayons 109K times last year and spent an estimated $128K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-40.6%
Conversion, latest week
8.5%
Market size, estimated
$128Ka year
Peak month
December2.5× the quietest month
Top search term
egg crayons43K searches a year

02 · Price

A sale here is worth $13.67.

Listings sell for $13.67 on average, from $7.58 to $21.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $13.67 that is $7K to $10K a year per listing.

Average price
$13.67under the $15 to $100 sweet spot
Price range
$7.58–$21.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #112 within Drawing & Painting Supplies. It carries 3,140 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
8.2%
Average rank
#112in Drawing & Painting Supplies
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
3,140per listing
Listings tracked
13

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Egg Crayons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

45

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • Brand 140%
  • Brand 233%
  • Brand 314%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Egg Crayons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Egg Crayons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg crayons43K/yr
  • palm grasp crayons13K/yr
  • egg crayons for toddlers 1-313K/yr
  • egg shaped crayons9K/yr
  • crayola egg crayons8K/yr
  • palm crayons6K/yr
  • crayola palm grasp crayons5K/yr
  • palm grip crayons4K/yr
  • egg crayon4K/yr
  • palm grasp crayons for 1 year old3K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Crayons

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
20%of negative reviews mention “Color”
1.4%of orders come back
“Colors are very dull”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Egg Crayons questions

Answered from the same tracked data.