Is egg crayons profitable to sell on Amazon United States?

The niche generates $128K/yr across 13 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -40.6%. Flapen's verdict: Skip it (38/100).

How competitive is the egg crayons niche?

8 brands and 45 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in egg crayons?

Top complaints mined from reviews: Color, Size-Overall, Durability. The return rate is 1.4%.

When does demand for egg crayons peak?

Demand peaks in Mar–Apr–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the egg crayons niche?

Listings span $7.58–$21.52; the average listing price is $13.67 (sweet spot $15–$100). The average incumbent carries 3,140 reviews — the moat a new listing must climb.

egg crayons

Skip it

Soft demand (-40.6% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.67

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$7.58–$21.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,140.08

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$128K

$128K/yr · 109K searches

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-40.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, egg crayons is a $128K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Skip it — 38/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

egg crayons market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $109K–$137K; units × avg price
Conversion rate: 8.5%
Avg BSR: #112
Page quality: 0%
Prime: 92%
Sponsored: 92%
Out of stock: 8.2%
Avg brand age: 61 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Crayola40%
JUPITEARTH33%
Tencoz14%
TinyGeeks4%
Honeysticks3%
RuiHawk3%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -40.6% search growth over the last 90 days.

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top egg crayons search terms

egg crayons43K/yr -46.4%7.0% conv.
palm grasp crayons13K/yr -13.5%5.9% conv.
egg crayons for toddlers 1-313K/yr -51.0%9.4% conv.
egg shaped crayons9K/yr -48.4%7.7% conv.
crayola egg crayons8K/yr -37.9%8.6% conv.
palm crayons6K/yr -26.2%5.4% conv.
crayola palm grasp crayons5K/yr +0.2%8.4% conv.
palm grip crayons4K/yr -3.4%7.9% conv.
egg crayon4K/yr -46.5%7.8% conv.
palm grasp crayons for 1 year old3K/yr -38.0%5.9% conv.

All search terms

Top egg crayons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crayola Large Egg Crayons (12ct) Classroom Must Haves Teacher School Supplies for Toddlers Kindergarten & Elementary Ages 1+

Crayola$21.524.5★2,027 rev

JUPITEARTH 6 Colors Egg Crayons for kids Palm-Grasp Non Toxic Jumbo Washable Crayons for Kids Fat Brain Toys for Art Supplies and Perfect Gifts for Boys and Girls

JUPITEARTH$12.084.7★713 rev

Tencoz 9 Colors Easter Egg Crayons for Kids Easy Grip Palm-Grasp Washable Drawing Tools Great Gift for Kids 3+ Drop-Resistant First Art Supplies Birthday Gifts for Boys Girls

Tencoz$9.034.2★166 rev

Crayola; My First Crayola; Palm-Grip Crayons; Art Tools; 6 Count; Designed for Toddlers

Crayola$18.114.5★1,127 rev

JUPITEARTH 12 Colors Egg Crayons for Toddlers 1-3 Palm-Grasp Non Toxic Jumbo Washable Crayons for Kids Fat Brain Toys for Preschool Art Supplies and Perfect Easter Gifts for Boys and Girls

JUPITEARTH$15.834.7★713 rev

Newest

by launch date

Four Candies Crayons for Toddlers 1-3 12 Colors Non-Toxic Unbreakable

Four Candies$8.281,997 rev

5mo ago

RuiHawk 8 Colors Egg Crayons for Toddlers 1-3 Jumbo Easy-Grip Crayons with Anti-Roll Flat Bottom & Fruit Patterns - Washable Non-Toxic Unbreakable Sensory Toys & First Art Supplies Gift for Age 1-3

RuiHawk$13.78152 rev

9mo ago

RuiHawk 16 Colors Egg Crayons for Toddlers 1-3 Jumbo Crayons Washable Baby crayon with Anti-Roll Flat Bottom & Fruit Patterns Non-Toxic Art Supplies Gift

RuiHawk$18.51152 rev

10mo ago

TinyGeeks 12 Color Egg Crayons - Palm Grasp Non-Toxic and Washable for Toddlers (3-6) & Kids (4-8) - Easy-to-Hold Perfect for Travel Art and Early Childhood Activities

TinyGeeks$7.58223 rev

12mo ago

Tencoz 9 Colors Easter Egg Crayons for Kids Easy Grip Palm-Grasp Washable Drawing Tools Great Gift for Kids 3+ Drop-Resistant First Art Supplies Birthday Gifts for Boys Girls

Tencoz$9.03166 rev

1y ago

What buyers say about egg crayons

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“variety of colors”

Grip12%

“Easy to grip”

Size-Overall10%

“They were decent size”

Durability10%

“they still look brand new”

Ease Of Use10%

“Easy to hold”

Quality-Overall6%

“Excellent for toddler, good quality”

Fun/Entertainment Experience6%

“Toddler friendly”

Value For Money3%

“Great value overall”

Strength2%

“Strong”

Fine Motor Skill2%

“great for fine motor skills”

What buyers complain about

Color20%

“Colors are very dull”

Size-Overall19%

“Very small”

Durability7%

“Break easy”

Choking6%

“choking hazard”

Quality-Overall6%

“no QC at all”

Strength5%

“breakable”

Defective Material/Parts4%

“Several pieces were broken”

Advertised Vs Actual Product4%

“Product is different from description”

Grip4%

“Awkward to grip”

Developmental Needs2%

“Not kid friendly”

Top return reasons

Size-Overall49%

Value For Money11%

Color8%

Advertised Vs Actual Product6%

Functionality-Overall3%

Ease Of Use3%

Quality-Overall3%

Product Condition3%

Defective Material/Parts3%

Smell2%

Common questions

Is egg crayons profitable to sell on Amazon United States?: The niche generates $128K/yr across 13 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -40.6%. Flapen's verdict: Skip it (38/100).
How competitive is the egg crayons niche?: 8 brands and 45 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in egg crayons?: Top complaints mined from reviews: Color, Size-Overall, Durability. The return rate is 1.4%.
When does demand for egg crayons peak?: Demand peaks in Mar–Apr–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the egg crayons niche?: Listings span $7.58–$21.52; the average listing price is $13.67 (sweet spot $15–$100). The average incumbent carries 3,140 reviews — the moat a new listing must climb.