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Egg Crayons

soft demand (-40.6% this quarter) — Egg Crayons doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 46

Market size 29Growth 5Conversion 81Competition 15Returns 88Price range 47Avg price 64Brand share 15Review moat 34Quality gap 48
This niche Category average · 3,143 niches

Is Egg Crayons profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Egg Crayons is a $128K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Skip it — 38/100.

Egg Crayons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.6% over the last 90 days and 8.5% of searches end in a purchase.

$128K

revenue / yr

Units sold / yr10K
Search volume / yr-40.6%109K
Conversion rate8.5%
Avg price$13.67

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 45
Top-5 product click share83%
Open market6%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement92%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews3,140

Top Egg Crayons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

$0$13K$26K$38K$51K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

45

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • Crayola40%
  • JUPITEARTH33%
  • Tencoz14%
  • TinyGeeks4%
  • Honeysticks3%
  • RuiHawk3%
  • Open — no brand owns it (2 brands, 3%)

Egg Crayons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR8.5%Products13Brands8Top 5 Brands94%OOS Rate8.2%Rating4.5★Reviews3,140Avg BSR#112
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 2.5×

Top Egg Crayons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • egg crayons43K/yr
  • palm grasp crayons13K/yr
  • egg crayons for toddlers 1-313K/yr
  • egg shaped crayons9K/yr
  • crayola egg crayons8K/yr
  • palm crayons6K/yr
  • crayola palm grasp crayons5K/yr
  • palm grip crayons4K/yr
  • egg crayon4K/yr
  • palm grasp crayons for 1 year old3K/yr

What reviews say buyers love and hate about Egg Crayons

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Color19%

variety of colors

Grip12%

Easy to grip

Size-Overall10%

They were decent size

Durability10%

they still look brand new

Ease Of Use10%

Easy to hold

What buyers complain about

75% of reviews
Color20%

Colors are very dull

Size-Overall19%

Very small

Durability7%

Break easy

Choking6%

choking hazard

Quality-Overall6%

no QC at all

Egg Crayons return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

69%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Value For Money
11%
3Color
8%
4Advertised Vs Actual Product
6%
5Functionality-Overall
3%

Common Egg Crayons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Egg Crayons 38/100 on Amazon United States — Skip it. The niche generates $128K/yr across 13 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -40.6% over the last 90 days.
Search demand for Egg Crayons on Amazon United States peaks in Mar–Apr–Dec, where the busiest month runs 2.5× the quietest.