Skip to content

Edible Crayons

a small market ($87K/yr) — Edible Crayons doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46

Market size 22Growth 37Conversion 37Competition 25Returns 93Price range 64Avg price 69Brand share 42Review moat 46Quality gap 67
This niche Category average · 3,143 niches

Is Edible Crayons profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Edible Crayons is a $87K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Edible Crayons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.6% over the last 90 days and 3.0% of searches end in a purchase.

$87K

revenue / yr

Units sold / yr8K
Search volume / yr+9.6%205K
Conversion rate3.0%
Avg price$14.28

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers11 · 48
Top-5 product click share70%
Open market20%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement57%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews1,944

Top Edible Crayons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

$0$9K$17K$26K$35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

48

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • Bombi25%
  • Rhode Island Novelty20%
  • DOUzzle17%
  • Honeysticks9%
  • Ruitutedianzi8%
  • Arikit6%
  • Open — no brand owns it (5 brands, 14%)

Edible Crayons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume205KCVR3.0%Products14Brands11Top 5 Brands80%OOS Rate36.8%Rating4.3★Reviews1,944Avg BSR#542
5K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top Edible Crayons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • edible crayons84K/yr
  • crayon candy21K/yr
  • edible crayons for marines28K/yr
  • candy crayons16K/yr
  • crayon gum8K/yr
  • edible crayons for marines mre13K/yr
  • chocolate crayons7K/yr
  • edible crayons candy4K/yr
  • crayon gummies4K/yr
  • crayons ready to eat7K/yr

What reviews say buyers love and hate about Edible Crayons

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Taste-Overall15%

They taste the same as I remember them

Size-Overall15%

Perfect size

Durability13%

they arent terrible, very durable

Quality-Overall8%

Great quality

Value For Money7%

However, what I recieved was WELL WORTH IT and in perfect condition

What buyers complain about

75% of reviews
Color12%

The colors are odd

Hard Feel11%

they were so hard they were all broken

Size-Overall10%

These are too short

Ease Of Chewing/Swallowing10%

To hard to chew

Durability9%

These have broken apart quite easily

Edible Crayons return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Color
12%
3Value For Money
9%
4Smell
7%
5Advertised Vs Actual Product
6%

Common Edible Crayons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Edible Crayons 45/100 on Amazon United States — Skip it. The niche generates $87K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +9.6% over the last 90 days.
Search demand for Edible Crayons on Amazon United States peaks in Nov–Dec, where the busiest month runs 2.3× the quietest.