Is edible crayons profitable to sell on Amazon United States?

The niche generates $87K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Skip it (45/100).

How competitive is the edible crayons niche?

11 brands and 48 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in edible crayons?

Top complaints mined from reviews: Color, Hard Feel, Size-Overall. The return rate is 1.1%.

When does demand for edible crayons peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the edible crayons niche?

Listings span $6.67–$29.64; the average listing price is $14.28 (sweet spot $15–$100). The average incumbent carries 1,944 reviews — the moat a new listing must climb.

edible crayons

Skip it

A small market ($87K/yr) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Good$14.28

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$6.67–$29.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,943.79

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.6%

90-day search growth — must beat 0% to launch

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad70%

top-5 click share — a locked-up shelf

Market size

Bad$87K

$87K/yr · 205K searches

According to Flapen's Amazon United States niche tracking, edible crayons is a $87K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

edible crayons market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $86K–$114K; units × avg price
Conversion rate: 3.0%
Avg BSR: #542
Page quality: 0%
Prime: 86%
Sponsored: 57%
Out of stock: 36.8%
Avg brand age: 52 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

Bombi25%
Rhode Island Novelty20%
DOUzzle17%
Honeysticks9%
Ruitutedianzi8%
Arikit6%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top edible crayons search terms

edible crayons84K/yr -1.6%2.2% conv.
crayon candy21K/yr +15.6%2.6% conv.
edible crayons for marines28K/yr +3.7%3.7% conv.
candy crayons16K/yr +11.1%2.4% conv.
crayon gum8K/yr +55.9%6.1% conv.
edible crayons for marines mre13K/yr +25.2%0.9% conv.
chocolate crayons7K/yr +7.1%1.1% conv.
edible crayons candy4K/yr +71.7%3.3% conv.
crayon gummies4K/yr +59.4%3.4% conv.
crayons ready to eat7K/yr +12.7%1.4% conv.

All search terms

Top edible crayons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bombi Crayon Mexican Chewing Gum 24 individually Sealed Packs in box

Bombi$7.964.2★1,743 rev

Magic Colors Assorted Fruit Flavored Bubble Gum Crayons Packs: 24-Piece Box

Rhode Island Novelty$23.624.3★323 rev

DOUzzle Kosher Edible Crayons Taffy Sticks Candy for Marines MRE Funny Gag Gift & School (4 Count Sampler) Individually Wrapped Party Favor

DOUzzle$10.114.3★239 rev

Ruitutedianzi 1PCS Funny Crayon Case Crayons Favors Funny Edible Crayons for Gifts with 4 Mini Crayon for Kids Fine Workmanship

Ruitutedianzi$8.945.0★3 rev

DOUzzle Kosher Edible Crayons Taffy Sticks Candy for Marines MRE Funny Gag Gift & School (2 Count Sampler) Individually Wrapped Party Favor

DOUzzle$6.674.3★239 rev

Newest

by launch date

Bombi Crayon Chewing Gum 24 Pieces Carr Mexican Bubble Gum Assorted Fruit Flavors Individually Wrapped Novelty Candy Dulces Mexicanos Goma de Mascar by New to Town

New To Town$10.155 rev

2mo ago

DOUzzle Kosher Edible Crayons Taffy Sticks Candy for Marines MRE Funny Gag Gift & School (4 Count Sampler) Individually Wrapped Party Favor

DOUzzle$10.11239 rev

5mo ago

Only Kosher Candy Edible Taffy Sticks Holiday Christmas Treats Party Favors 16 Count 2 Pack Individually Wrapped for School Goodie Bags Pinata Fillers Gag Gifts

Only Kosher Candy$14.614 rev

8mo ago

DOUzzle Kosher Edible Crayons Taffy Sticks Candy for Marines MRE Funny Gag Gift & School (2 Count Sampler) Individually Wrapped Party Favor

DOUzzle$6.67239 rev

11mo ago

Ruitutedianzi 1PCS Funny Crayon Case Crayons Favors Funny Edible Crayons for Gifts with 4 Mini Crayon for Kids Fine Workmanship

Ruitutedianzi$8.943 rev

1y ago

What buyers say about edible crayons

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall15%

“They taste the same as I remember them”

Size-Overall15%

“Perfect size”

Durability13%

“they arent terrible, very durable”

Quality-Overall8%

“Great quality”

Value For Money7%

“However, what I recieved was WELL WORTH IT and in perfect condition”

Ease Of Use6%

“Very easy to use for a toddler”

Grip5%

“The grip and size are great”

Flavor5%

“The flavor is good”

Color5%

“Colors are good, and high quality”

Safety Standards4%

“Safe for little ones”

What buyers complain about

Color12%

“The colors are odd”

Hard Feel11%

“they were so hard they were all broken”

Size-Overall10%

“These are too short”

Ease Of Chewing/Swallowing10%

“To hard to chew”

Durability9%

“These have broken apart quite easily”

Taste-Overall8%

“These taste terrible”

Quality-Overall5%

“dont care about the actual quality”

Choking4%

“which then becomes a choking hazard”

Advertised Vs Actual Product3%

“Boxes aren't as pictured”

Ease Of Use2%

“which was difficult for my 1 year old to do”

Top return reasons

Size-Overall36%

Color12%

Value For Money9%

Smell7%

Advertised Vs Actual Product6%

Product Condition5%

Functionality-Overall5%