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Echo Microphone

Fail

Shoppers spend an estimated $67K a year here, so Echo Microphone is a Fail.

Flapen Score
40
40 / 100
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Market size
$67K/yr82K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
80%top-5 click share · 10 brands · 43 sellers

Flapen Score

Echo Microphone against its category

The dotted line is the Toys & Games average. Past it, Echo Microphone is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Echo Microphone market on Amazon at a glance

Shoppers on Amazon United States searched for Echo Microphone 82K times last year and spent an estimated $67K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
5.8%
Market size, estimated
$67Ka year
Peak month
December3.2× the quietest month
Top search term
echo microphone27K searches a year

02 · Price

A sale here is worth $14.13.

Listings sell for $14.13 on average, from $6.70 to $29.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.13 that is $4K to $7K a year per listing.

Average price
$14.13under the $15 to $100 sweet spot
Price range
$6.70–$29.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #224 within Musical Toys. It carries 2,033 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#224in Musical Toys
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
2,033per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Echo Microphone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

43

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

8%

  • Brand 129%
  • Brand 219%
  • Brand 316%
  • Brand 413%
  • Brand 510%
  • Brand 66%
  • Open — no brand owns it (4 brands, 8%)

Demand

Echo Microphone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Echo Microphone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • echo microphone27K/yr
  • echo microphone for kids35K/yr
  • echo mic9K/yr
  • kids echo microphone5K/yr
  • echo microphone toy6K/yr

Reviews and returns

What reviews say buyers love and hate about Echo Microphone

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Fun/Entertainment Experience”
22%of negative reviews mention “Quality-Overall”
4.0%of orders come back
“Garbage”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Echo Microphone questions

Answered from the same tracked data.