Easy Bake Oven Mixes
Easy Bake Oven Mixes shows a $5.4M/yr market, but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Flapen Score
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Is Easy Bake Oven Mixes profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Easy Bake Oven Mixes is a $5.4M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Easy Bake Oven Mixes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.8% over the last 90 days and 1.7% of searches end in a purchase.
$5.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 18 products
Top Easy Bake Oven Mixes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ultimate Easy Bake Oven Baking Bundle - Oven Cookie Pretzel Pizza Mixes + Sprinkles & Whisk for Kids 8+
- Price
- $180.18
- Rating
- 4.2/5
- Reviews
- 269
- Age
- 2y ago
Easy Bake Oven Mixes | Cake Cookie and Cupcake Galore Bundle - Mojo
- Price
- $26.93
- Rating
- 3.6/5
- Reviews
- 405
- Age
- 1y ago
Baking Set - Oven with Pan Spatula & Cookbook
- Price
- $117.14
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 2y ago
Easy to Bake Oven Baking Bundle | Red Velvet Cakes Pizzas Whoopie Pie Mixes Rainbow Sprinkles Mini Whisk
- Price
- $164.64
- Rating
- 4.1/5
- Reviews
- 136
- Age
- 2y ago
Easy Bake 5000 Ultimate Oven Chocolate Chip & Pink Sugar Cookies Refill Pack Playset
- Price
- $17.50
- Rating
- 4.3/5
- Reviews
- 1,322
- Age
- 11y ago
Trending
90-day click momentum
Ultimate Easy Baking Oven Bundle For Kids With 20 Items - Oven 2 Refill Mixes Apron Hat 2 Bowls Spatula Whisk 9 Stickers Baking Pan & Tool (Phenominal Purple Bundle)
- Price
- $199.95
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 8mo ago
Easy Bake Ultimate Oven Baking Bundle (Oven + 5 Pack of Mixes + Rainbow Sprinkles) Gift Set for Kids 8yrs and Up
- Price
- $192.21
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 7mo ago
Ultimate Easy Baking Oven Bundle For Kids With 20 Items - Oven 2 Refill Mixes Apron Hat 2 Bowls Spatula Whisk 9 Stickers Baking Pan & Tool (Heroic Hot Pink Bundle)
- Price
- $206.53
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 8mo ago
Baking Set - Oven with Pan Spatula & Cookbook
- Price
- $117.14
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 2y ago
Ultimate Easy Bake Oven Baking Bundle - Oven Cookie Pretzel Pizza Mixes + Sprinkles & Whisk for Kids 8+
- Price
- $180.18
- Rating
- 4.2/5
- Reviews
- 269
- Age
- 2y ago
Newest
by launch dateEasy Bake Ultimate Oven Baking Bundle (Oven + 5 Pack of Mixes + Rainbow Sprinkles) Gift Set for Kids 8yrs and Up
- Price
- $192.21
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 7mo ago
Ultimate Easy Baking Oven Bundle For Kids With 20 Items - Oven 2 Refill Mixes Apron Hat 2 Bowls Spatula Whisk 9 Stickers Baking Pan & Tool (Heroic Hot Pink Bundle)
- Price
- $206.53
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 8mo ago
Ultimate Easy Baking Oven Bundle For Kids With 20 Items - Oven 2 Refill Mixes Apron Hat 2 Bowls Spatula Whisk 9 Stickers Baking Pan & Tool (Phenominal Purple Bundle)
- Price
- $199.95
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 8mo ago
Easy Baking Oven Bundle Includes Pizza & Cookie Mix Spatula Whisk Pan Pink Apron
- Price
- $161.23
- Rating
- 3.3/5
- Reviews
- 9
- Age
- 9mo ago
Easy Bake Oven Easy Bake Ultimate Oven Baking Bundle (Oven + 2 Mixes + Rainbow Sprinkles + whisk + apron + stickers) Gift Set for Kids 8yrs and Up
- Price
- $180.38
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
112
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
4%
- Generic54%
- Mojo Stuff Galore15%
- Easy Bake14%
- 4Kay Collections6%
- Select Brands5%
- INTERC3%
- Open — no brand owns it (2 brands, 4%)
Easy Bake Oven Mixes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 15.1×
Top Easy Bake Oven Mixes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- easy bake oven1.5M/yr
- easy bake oven mixes531K/yr
- easy bake oven for girls517K/yr
- easy bake oven for kids125K/yr
- easy bake83K/yr
- ez bake oven50K/yr
- easy-bake oven23K/yr
- easy bake oven food49K/yr
- ez bake oven for kids43K/yr
- easybake oven kids19K/yr
What reviews say buyers love and hate about Easy Bake Oven Mixes
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“they bake pretty good”
“so Ill start with they are nice quality pans with a nice price point”
“Easy to use”
“exactly what we needed”
“Great price for the bundle”
What buyers complain about
81% of reviews“Not worth it”
“Small portions”
“yet look cheap”
“they dont fit into the new style easy bake oven without making a huge mess”
“Dont buy if your looking to use with easy bake oven”
Easy Bake Oven Mixes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Easy Bake Oven Mixes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
