Is easy bake oven mixes profitable to sell on Amazon United States?

The niche generates $5.4M/yr across 18 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the easy bake oven mixes niche?

8 brands and 112 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in easy bake oven mixes?

Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.8%.

When does demand for easy bake oven mixes peak?

Demand peaks in Nov–Dec; the busiest month runs 15.1× the quietest.

What does it cost to enter the easy bake oven mixes niche?

Listings span $15.83–$206.53; the average listing price is $98.89 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.

easy bake oven mixes

Worth a look

Shows a $5.4M/yr market, but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size

Incredible$5.4M

$5.4M/yr · 3.2M searches

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$98.89

avg listing price — sweet spot $15–$100

Review moat

Good645.56

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$15.83–$206.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, easy bake oven mixes is a $5.4M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

easy bake oven mixes market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: $4.9M–$5.9M; units × avg price
Conversion rate: 1.7%
Avg BSR: #135
Page quality: 0%
Prime: 89%
Sponsored: 44%
Out of stock: 5.0%
Avg brand age: 41 months
Avg seller age: 140 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

112

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Generic54%
Mojo Stuff Galore15%
Easy Bake14%
4Kay Collections6%
Select Brands5%
INTERC3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 15.1×

Open Trend

Top easy bake oven mixes search terms

easy bake oven1.5M/yr -7.3%0.5% conv.
easy bake oven mixes531K/yr -32.0%2.4% conv.
easy bake oven for girls517K/yr -8.2%0.5% conv.
easy bake oven for kids125K/yr -7.5%0.3% conv.
easy bake83K/yr -7.0%0.1% conv.
ez bake oven50K/yr +30.3%0.4% conv.
easy-bake oven23K/yr +163.8%0.1% conv.
easy bake oven food49K/yr -6.8%2.6% conv.
ez bake oven for kids43K/yr -26.6%0.5% conv.
easybake oven kids19K/yr +39.8%0.7% conv.

All search terms

Top easy bake oven mixes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ultimate Easy Bake Oven Baking Bundle - Oven Cookie Pretzel Pizza Mixes + Sprinkles & Whisk for Kids 8+

Generic$180.184.2★269 rev

Easy Bake Oven Mixes | Cake Cookie and Cupcake Galore Bundle - Mojo

Mojo Stuff Galore$26.933.6★405 rev

Baking Set - Oven with Pan Spatula & Cookbook

Generic$117.144.3★91 rev

Easy to Bake Oven Baking Bundle | Red Velvet Cakes Pizzas Whoopie Pie Mixes Rainbow Sprinkles Mini Whisk

Generic$164.644.1★136 rev

Easy Bake 5000 Ultimate Oven Chocolate Chip & Pink Sugar Cookies Refill Pack Playset

Easy Bake$17.504.3★1,322 rev

Newest

by launch date

Easy Bake Ultimate Oven Baking Bundle (Oven + 5 Pack of Mixes + Rainbow Sprinkles) Gift Set for Kids 8yrs and Up

Generic$192.213 rev

7mo ago

Ultimate Easy Baking Oven Bundle For Kids With 20 Items - Oven 2 Refill Mixes Apron Hat 2 Bowls Spatula Whisk 9 Stickers Baking Pan & Tool (Heroic Hot Pink Bundle)

4Kay Collections$206.5319 rev

8mo ago

Ultimate Easy Baking Oven Bundle For Kids With 20 Items - Oven 2 Refill Mixes Apron Hat 2 Bowls Spatula Whisk 9 Stickers Baking Pan & Tool (Phenominal Purple Bundle)

4Kay Collections$199.9519 rev

8mo ago

Easy Baking Oven Bundle Includes Pizza & Cookie Mix Spatula Whisk Pan Pink Apron

Generic$161.239 rev

9mo ago

Easy Bake Oven Easy Bake Ultimate Oven Baking Bundle (Oven + 2 Mixes + Rainbow Sprinkles + whisk + apron + stickers) Gift Set for Kids 8yrs and Up

Generic$180.3812 rev

9mo ago

What buyers say about easy bake oven mixes

What buyers praise and complain about, mined from review topics.

What buyers love

Baking24%

“they bake pretty good”

Quality-Overall12%

“so Ill start with they are nice quality pans with a nice price point”

Ease Of Use9%

“Easy to use”

Advertised Vs Actual Product8%

“exactly what we needed”

Value For Money6%

“Great price for the bundle”

Ease Of Cleaning6%

“Easy to clean”

Cooking Experience5%

“Easy bake”

Taste-Overall5%

“Tasted fine my granddaughter loved it easy to use”

Gifting Purpose5%

“the kids were excited by the gift”

Durability3%

“Very durable despite a 6 year old using & washing them”

What buyers complain about

Value For Money22%

“Not worth it”

Size-Overall19%

“Small portions”

Quality-Overall11%

“yet look cheap”

Ease Of Cleaning7%

“they dont fit into the new style easy bake oven without making a huge mess”

Cooking Experience5%

“Dont buy if your looking to use with easy bake oven”

Cooking Instructions4%

“First time using this it never would fully cook”

Natural Resource Wastage3%

“such a waste”

Instructions/User Manual/Troubleshooting3%

“the instructions were vague”

Blend/Ratio3%

“There mixes did not taste good”

Taste-Overall3%

“The packs it comes with taste horrible too”

Top return reasons

Size-Overall23%

Value For Money22%

Advertised Vs Actual Product11%

Functionality-Overall10%

Heating10%

Smell4%

Compatibility-Overall3%

Gifting Purpose2%

Ease Of Use2%

Safety Standards2%

Common questions

Is easy bake oven mixes profitable to sell on Amazon United States?: The niche generates $5.4M/yr across 18 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the easy bake oven mixes niche?: 8 brands and 112 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in easy bake oven mixes?: Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.8%.
When does demand for easy bake oven mixes peak?: Demand peaks in Nov–Dec; the busiest month runs 15.1× the quietest.
What does it cost to enter the easy bake oven mixes niche?: Listings span $15.83–$206.53; the average listing price is $98.89 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.