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Easter Stickers

Fail

Demand is soft, at -98.6% this quarter, so Easter Stickers is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$125K/yr547K searches / yr
90-day growth
-98.6%search demand this quarter
Competition
40%top-5 click share · 29 brands · 32 sellers

Flapen Score

Easter Stickers against its category

The dotted line is the Toys & Games average. Past it, Easter Stickers is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Stickers market on Amazon at a glance

Shoppers on Amazon United States searched for Easter Stickers 547K times last year and spent an estimated $125K. The top 5 brands take 42% of clicks. Demand peaks in Mar–Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -98.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
547K
Growth, 90 days vs prior 90
-98.6%
Conversion, latest week
4.2%
Market size, estimated
$125Ka year
Peak month
April173.8× the quietest month
Top search term
easter stickers311K searches a year

02 · Price

A sale here is worth $5.38.

Listings sell for $5.38 on average, from $2.23 to $7.92. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $5.38 that is $4K to $5K a year per listing.

Average price
$5.38under the $15 to $100 sweet spot
Price range
$2.23–$7.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
$4K–$5K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #4,331 within Stickers. It carries 239 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#4,331in Stickers
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
239per listing
Listings tracked
32

04 · Newcomers

0 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Easter Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

32

Top-5 brand share

42%

Top 20: 88%

Top-5 click share

40%

Top 20: 84%

Open market

53%

  • Brand 112%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Easter Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 173.8×

Search terms

Top Easter Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easter stickers311K/yr
  • easter stickers for kids80K/yr
  • easter sticker13K/yr
  • stickers for easter egg fillers17K/yr
  • easter egg stickers21K/yr
  • easter egg fillers stickers4K/yr
  • happy easter stickers19K/yr
  • easter bunny stickers7K/yr
  • easter stickers for eggs18K/yr
  • stickers for easter eggs10K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Stickers

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Adhesion/Stickiness”
1.2%of orders come back
“actually don't stick to anything”
A buyer, on “Adhesion/Stickiness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Easter Stickers questions

Answered from the same tracked data.