Easter Prizes

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months

178K

Growth, 90 days vs prior 90

-7.2%

Conversion, latest week

4.7%

Market size, estimated

$109Ka year

Peak month

October30.5× the quietest month

Top search term

glitter playdoh20K searches a year

Listings sell for $13.18 on average, from $4.77 to $21.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $13.18 that is $13K to $16K a year per listing.

Average price

$13.18under the $15 to $100 sweet spot

Price range

$4.77–$21.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,000–1,250

Revenue per listing a year

$13K–$16K

Returns

1.1%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #244 within Clay & Dough. It carries 3,202 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

18.2%

Average rank

#244in Clay & Dough

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

3,202per listing

Listings tracked

11

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months