easter eggs decor
Skip itSoft demand (-95.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good880.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.68–$24.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.26avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 189K searches
Growth
Bad-95.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, easter eggs decor is a $51K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 47/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
easter eggs decor market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $61K–$74K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #3,831
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 52%
- Out of stock
- 14.4%
- Avg brand age
- 35 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
49
Top-5 brand share
39%
Top 20: 96%
Top-5 click share
31%
Top 20: 96%
Open market
56%
- SallyFashion17%
- GREEN FABWOOD7%
- POPLAY5%
- SiliFine5%
- LWINGFLYER5%
- MAMAGIFTREE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -95.4% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 77.8×
Top easter eggs decor search terms
- egg decor15K/yr
- decorative eggs19K/yr
- easter egg decor65K/yr
- egg decorations7K/yr
- easter egg decorations23K/yr
- decorative eggs for home decor7K/yr
- speckled eggs6K/yr
- speckled easter eggs14K/yr
- decorative easter eggs for home decor21K/yr
- decorated easter eggs5K/yr
Top easter eggs decor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SallyFashion 7PCS Wooden Nesting Eggs White Green & Wood Color
SallyFashion$7.824.7★3,334 rev
Wooden Fake Eggs-6Piece by Green FABWOOD
GREEN FABWOOD$7.384.7★2,105 rev
SallyFashion 8PCS Wooden Eggs for Crafts Fake Eggs to Decorate
SallyFashion$9.004.8★3,703 rev
POPLAY 15-Pack Wooden Eggs for Nesting Fake Chicken Eggs 3 Colors
POPLAY$14.614.8★305 rev
SiliFine 18 Pcs Easter Speckled Eggs 2.4 in Plastic Speckled Eggs Bowl and Vase Filler for DIY Spring Displays and Easter Decorations Vase Decorating (Yellow Tone)
SiliFine$14.864.6★177 rev
Newest
by launch date
Cherica 24Pcs Easter Speckled Eggs - Assorted Sizes Faux Pastel Chicken Eggs for Vase & Bowl Filler DIY Easter Spring Home Party Favors and Wedding Table Decorations
Cherica$14.3146 rev
MAMAGIFTREE Youre Egg-stra Awesome Crochet Egg Cute Handmade Encouragement Gift for Friend Coworker Women Men Birthday Graduation Keepsake
MAMAGIFTREE$9.9242 rev
Mister Sweet Speckled Eggs 125g/4.41oz_2 Pack
WELKOM USA$16.756 rev
Beeveer 60 Pcs Pastel Easter Speckled Eggs 2.4 in Plastic Speckled Eggs with Pulp Cartons Vase Filler Bowl Basket for DIY Spring Easter Rustic Decor DIY Game Kitchen Craft Adornment(Classic Colors)
Beeveer$13.833 rev
4Pcs Giant Fried Egg Balloons with Syrup and Butter/Great for Breakfast & Brunch Party Egg Party Easter Party/Pancakes & Pajamas Party Decorations/Pajama Party/Woodland Picnic BBQ Baby Shower
baoonworlld$9.4827 rev
Trending
90-day click momentumMAMAGIFTREE Youre Egg-stra Awesome Crochet Egg Cute Handmade Encouragement Gift for Friend Coworker Women Men Birthday Graduation Keepsake
MAMAGIFTREE$9.924.6★
Beeveer 60 Pcs Pastel Easter Speckled Eggs 2.4 in Plastic Speckled Eggs with Pulp Cartons Vase Filler Bowl Basket for DIY Spring Easter Rustic Decor DIY Game Kitchen Craft Adornment(Classic Colors)
Beeveer$13.835.0★
6pcs Ceramic Easter Eggs - Chinoiserie Blue and White Easter Egg Decor for Home Living Room & Office for Christmas Halloween Mothers Day Easter and Housewarming(C)
CX Mpapali$24.504.8★
SallyFashion 8PCS Wooden Eggs for Crafts Fake Eggs to Decorate
SallyFashion$9.004.8★
SallyFashion 7PCS Wooden Nesting Eggs White Green & Wood Color
SallyFashion$7.824.7★
What buyers say about easter eggs decor
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Love the colors”
“worth the price”
“Exactly as pictured”
“The size is right on”
“Beautiful designs”
“It's easy to use”
“This was a very cute Easter gift for my daughter”
“Easy to clean”
“Theyve held up surprisingly well”
What buyers complain about
“That was a $3.00 bag of jellybeans way over priced”
“A bit on the big side”
“I wish there was more variety in the colors I received”
“Trash”
“easily breakable if squished”
“they are hard plastic”
“Stale jelly beans”
“Two of the four eggs deflated almost instantly”
“They all had large holes in the seams”
“In one box an egg had been poorly painted”
Top return reasons
Common questions
- Is easter eggs decor profitable to sell on Amazon United States?
- The niche generates $51K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -95.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the easter eggs decor niche?
- 22 brands and 49 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in easter eggs decor?
- Top complaints mined from reviews: Value For Money, Size-Overall, Color. The return rate is 1.7%.
- When does demand for easter eggs decor peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 77.8× the quietest.
- What does it cost to enter the easter eggs decor niche?
- Listings span $6.68–$24.50; the average listing price is $12.26 (sweet spot $15–$100). The average incumbent carries 881 reviews — the moat a new listing must climb.