Easter Egg Fillers

Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -98.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.8M a year.

Searches, last 12 months

7.5M

Growth, 90 days vs prior 90

-98.6%

Conversion, latest week

5.8%

Market size, estimated

$4.8Ma year

Peak month

April255.2× the quietest month

Top search term

easter eggs2.3M searches a year

Listings sell for $10.95 on average, from $3.32 to $18.62. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 6,000 to 8,000 of them. At $10.95 that is $66K to $88K a year per listing.

Average price

$10.95under the $15 to $100 sweet spot

Price range

$3.32–$18.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

6,000–8,000

Revenue per listing a year

$66K–$88K

Returns

2.1%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #780 within Kitchen Toys. It carries 1,522 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

95%

Out of stock, average day

3.8%

Average rank

#780in Kitchen Toys

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,522per listing

Listings tracked

22

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months