easter egg fillers
Worth a lookShows a $4.8M/yr market, but soft demand (-98.6% this quarter) keeps it on the watch list.
Market size
Incredible$4.8M$4.8M/yr · 7.5M searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,521.86avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.95avg listing price — sweet spot $15–$100
Price range
Bad$3.32–$18.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-98.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, easter egg fillers is a $4.8M/yr Amazon United States market (7.5M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
easter egg fillers market data
- Units sold / yr
- 500K–600K
- avg 6,000–8,000/product
- Revenue / yr
- $5.5M–$6.6M
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #780
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 82%
- Out of stock
- 3.8%
- Avg brand age
- 32 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
17 flat
Sellers
21
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
27%
- The Dreidel Company41%
- Biubumtu9%
- UOUYOO9%
- Giraffe Manufacturing6%
- Haawooky4%
- GiftExpress4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -98.6% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 255.2×
Top easter egg fillers search terms
- easter eggs2.3M/yr
- plastic eggs189K/yr
- easter eggs empty310K/yr
- plastic easter eggs465K/yr
- plastic eggs fillable63K/yr
- easter eggs filled1.1M/yr
- prefilled easter eggs1.2M/yr
- easter egg220K/yr
- prefilled easter eggs with toys516K/yr
- large easter eggs194K/yr
Top easter egg fillers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Dreidel Company Fillable Easter Eggs 50-Pack with Hinge Bulk Colorful Bright Plastic Easter Eggs Perfect for Easter Egg Hunt Suprise Egg Easter Hunt 2.25 Assorted Colors (50-Pack)
The Dreidel Company$9.474.4★5,835 rev
Biubumtu 30Pcs Fillable Easter Eggs 2.36 Plastic Bright Easter Eggs Empty Bulk Assortment Perfect for Easter Egg Hunt/Surprise Egg
Biubumtu$7.743.9★174 rev
Giraffe 150 Pack Fillable Easter Eggs Bulk Multi Color Empty Plastic Eggs for Kids - Easter Basket Stuffers for Kids Egg Hunt Prizes Party Favors Classroom Prizes Treasure Box Toys
Giraffe Manufacturing$17.614.6★1,988 rev
UOUYOO Empty plastic eggs 3.4 inch unfilled plastic Easter eggs
UOUYOO$8.024.6★75 rev
20 PCS Plastic Fake Eggs for DIY Easter Eggs Painting and Realistic Egg
Haawooky$8.004.4★1,105 rev
Newest
by launch date
AquaHood Easter Eggs Decorations Plastic Large: 7 Inch 12 Pack
AquaHood$15.55169 rev
QPCMV Fillable Easter Eggs 2.4 Inch Hinged Colorful Bright & Thick Plastic Shells Easter Eggs Perfect for Easter Egg Hunt Suprise Egg Easter Hunt(36 Pack)
QPCMV$8.9614 rev
30-Pack 2.36 Plastic Easter Eggs Fillable with Snap-Lock for Egg Hunt
SAILYLENCEY$8.1349 rev
OEUVI 48PCS Easter Eggs Empty Plastic Eggs Bulk Fillable Easter Eggs for Easter Hunt Basket Stuffers Fillers Party Favor Classroom Prize Supplies.
OEUVI$9.5516 rev
SpringFlower 2.3 Unfilled Easter Eggs 60 pcs Colorful Egg Plus 1 Golden Egg Empty Plastic Eggs Fillable with Candy Treats Presents for Toy Basket Easter Decorations Toy Egg Basket Boys & Girls
SpringFlower$6.28577 rev
Trending
90-day click momentum
Classic Bright Fillable 2.5 Plastic Easter Eggs Rainbow 12 Pack
Easter Unlimited$3.324.0★
The Dreidel Company 150-Pack Fillable Easter Eggs with Hinge Bulk Colorful Bright Plastic Easter Eggs Perfect for Easter Egg Hunt Suprise Egg Easter Hunt 2.25 Assorted Colors (150-Pack)
The Dreidel Company$18.624.4★
OEUVI 48PCS Easter Eggs Empty Plastic Eggs Bulk Fillable Easter Eggs for Easter Hunt Basket Stuffers Fillers Party Favor Classroom Prize Supplies.
OEUVI$9.554.2★
20 PCS Plastic Fake Eggs for DIY Easter Eggs Painting and Realistic Egg
Haawooky$8.004.4★
QPCMV Fillable Easter Eggs 2.4 Inch Hinged Colorful Bright & Thick Plastic Shells Easter Eggs Perfect for Easter Egg Hunt Suprise Egg Easter Hunt(36 Pack)
QPCMV$8.964.4★
What buyers say about easter egg fillers
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are pretty”
“Good for price”
“Good size”
“Fun”
“Good quality”
“Easy to Use”
“Theyre fairly durable”
“As advertised”
“Sturdy Snap Closure: These eggs actually click into place and stay closed”
“They aren't the cheapo plastic”
What buyers complain about
“It's small”
“Low Quality”
“Which makes it very hard to fill them”
“They are extremely hard to put together”
“just not as described”
“break very easily”
“Dont buy—too cheap even for the price”
“feels a bit cheaper compared to thicker”
“it does break easily”
“they are defective”
Top return reasons
Common questions
- Is easter egg fillers profitable to sell on Amazon United States?
- The niche generates $4.8M/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -98.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the easter egg fillers niche?
- 17 brands and 21 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in easter egg fillers?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 2.1%.
- When does demand for easter egg fillers peak?
- Demand peaks in Mar–Apr; the busiest month runs 255.2× the quietest.
- What does it cost to enter the easter egg fillers niche?
- Listings span $3.32–$18.62; the average listing price is $10.95 (sweet spot $15–$100). The average incumbent carries 1,522 reviews — the moat a new listing must climb.