Is easter egg decorating kit profitable to sell on Amazon United States?

The niche generates $585K/yr across 14 tracked products. 90-day search growth is -98.9%. Flapen's verdict: Skip it (41/100).

How competitive is the easter egg decorating kit niche?

7 brands and 106 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in easter egg decorating kit?

Top complaints mined from reviews: Color, Artificial Colors, Value For Money. The return rate is 0.9%.

When does demand for easter egg decorating kit peak?

Demand peaks in Mar–Apr; the busiest month runs 299.3× the quietest.

What does it cost to enter the easter egg decorating kit niche?

Listings span $4.06–$22.30; the average listing price is $10.74 (sweet spot $15–$100). The average incumbent carries 2,296 reviews — the moat a new listing must climb.

easter egg decorating kit

Skip it

Soft demand (-98.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Market size

Good$585K

$585K/yr · 1.1M searches

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,295.64

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.74

avg listing price — sweet spot $15–$100

Price range

Okay$4.06–$22.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-98.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, easter egg decorating kit is a $585K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 41/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

easter egg decorating kit market data

Units sold / yr: 100K–125K; avg 2,000–2,500/product
Revenue / yr: $1.1M–$1.3M; units × avg price
Conversion rate: 5.1%
Avg BSR: #660
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 3.0%
Avg brand age: 49 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

106

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

PAAS73%
The Eggmazing Egg Decorator9%
Cherrysea5%
McCormick4%
Fun World4%
NATURAL EARTH PAINT ECO-FRIENDLY PAINT KITS3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -98.9% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 299.3×

Open Trend

Top easter egg decorating kit search terms

easter egg dye60K/yr -97.8%3.2% conv.
easter egg dye kit122K/yr -99.0%4.7% conv.
egg dye kit171K/yr -99.4%4.3% conv.
easter egg decorating kit191K/yr -99.5%0.4% conv.
egg decorating kit101K/yr -99.0%1.0% conv.
egg coloring kit106K/yr -99.1%2.6% conv.
paas9K/yr -86.6%0.3% conv.
egg dye47K/yr -97.9%3.5% conv.
egg dying kit30K/yr -97.7%1.5% conv.
paas easter egg dye kit24K/yr -97.2%2.6% conv.

All search terms

Top easter egg decorating kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PAAS Deluxe Easter Egg Decorating Kit - Americas Favorite Easter Tradition

PAAS$6.754.3★1,755 rev

PAAS Color Cups Egg Decorating Kit - Americas Favorite Easter Tradition

PAAS$6.004.6★661 rev

PAAS Megga Color Cups Egg Decorating Kit: Dye 12 Eggs at The Same Time!

PAAS$16.624.4★84 rev

EggMazing Easter Egg Mini Decorator Kit Arts and Crafts Set - Includes Egg Decorating Spinner and 6 Markers - Ages 3 and Up [Packaging May Vary]

The Eggmazing Egg Decorator$19.524.7★7,909 rev

Food Coloring Set - 12 Color Food Grade Vibrant Food Dye Tasteless Liquid Color for Cake Decorating Baking Easter Egg Icing Fondant Cooking Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles

Cherrysea$9.604.5★6,022 rev

Newest

by launch date

PAAS Golden Shimmer Easter Egg Decorating Kit Gold Egg Decorating Kit with Paint & Stickers

PAAS$4.061,755 rev

1y ago

Eggmazing Egg Decorator Easter Egg Decorator Kit - Arts and Crafts Set - Includes Egg Decorating Spinner and 8 Colorful Quick Drying Markers | Ages 3 and Up (Spring Green)

The Eggmazing Egg Decorator$22.309,324 rev

1y ago

Food Coloring Set - 12 Color Food Grade Vibrant Food Dye Tasteless Liquid Color for Cake Decorating Baking Easter Egg Icing Fondant Cooking Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles

Cherrysea$9.606,022 rev

4y ago

McCormick Assorted Food Colors & Egg Dye 1.5 fl oz

McCormick$4.471,847 rev

4y ago

Klever 41 Pcs Easter Egg Decorating DIY Kit with Dye Tablets and Easter Stickers Coloring Dyeing Set for Kids Theme Party Egg Hunt Creativity Activity

Klever Kits$17.401,014 rev

5y ago

What buyers say about easter egg decorating kit

What buyers praise and complain about, mined from review topics.

What buyers love

Color28%

“The colors are vibrant”

Fun/Entertainment Experience26%

“Fun for kids”

Ease Of Use12%

“Easy to use”

Quality-Overall6%

“Cute product”

Value For Money5%

“Worth it”

Mess Free4%

“Doesnt make much of mess also, definitely recommend”

Ease Of Cleaning2%

“cleanup was easy”

Gifting Purpose1%

“Great gift”

Advertised Vs Actual Product1%

“Product works like it says”

Artificial Colors1%

“Only 4 colors, no vinegar needed”

What buyers complain about

Color27%

“weird colors”

Artificial Colors10%

“I will never buy a different kind of food coloring”

Value For Money8%

“Overpriced”

Quality-Overall6%

“The markers are terrible quality”

Advertised Vs Actual Product5%

“Nothing like the description”

Durability3%

“It wont be used for a few weeks yet”

Oily/Greasy3%

“Not oil base”

Functionality-Overall2%

“Some dont work very well”

Size-Overall2%

“Sleeves didn't fit around eggs despite being correct size eggs per packaging”

Ease Of Cleaning2%

“hard to clean from hands”

Top return reasons

Value For Money31%

Functionality-Overall23%

Size-Overall7%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Color4%

Battery Inclusion3%

Quality-Overall3%

Product Condition3%

Ease Of Use2%

Common questions

Is easter egg decorating kit profitable to sell on Amazon United States?: The niche generates $585K/yr across 14 tracked products. 90-day search growth is -98.9%. Flapen's verdict: Skip it (41/100).
How competitive is the easter egg decorating kit niche?: 7 brands and 106 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in easter egg decorating kit?: Top complaints mined from reviews: Color, Artificial Colors, Value For Money. The return rate is 0.9%.
When does demand for easter egg decorating kit peak?: Demand peaks in Mar–Apr; the busiest month runs 299.3× the quietest.
What does it cost to enter the easter egg decorating kit niche?: Listings span $4.06–$22.30; the average listing price is $10.74 (sweet spot $15–$100). The average incumbent carries 2,296 reviews — the moat a new listing must climb.