Easter Egg Decorating Kit
soft demand (-98.9% this quarter) — Easter Egg Decorating Kit doesn't clear our bar today.
Flapen Score
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Is Easter Egg Decorating Kit profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Easter Egg Decorating Kit is a $585K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 41/100.
Easter Egg Decorating Kit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -98.9% over the last 90 days and 5.1% of searches end in a purchase.
$585K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Easter Egg Decorating Kit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PAAS Deluxe Easter Egg Decorating Kit - Americas Favorite Easter Tradition
- Price
- $6.75
- Rating
- 4.3/5
- Reviews
- 1,755
- Age
- 14y ago
PAAS Color Cups Egg Decorating Kit - Americas Favorite Easter Tradition
- Price
- $6.00
- Rating
- 4.6/5
- Reviews
- 661
- Age
- 14y ago
PAAS Megga Color Cups Egg Decorating Kit: Dye 12 Eggs at The Same Time!
- Price
- $16.62
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 15y ago
![EggMazing Easter Egg Mini Decorator Kit Arts and Crafts Set - Includes Egg Decorating Spinner and 6 Markers - Ages 3 and Up [Packaging May Vary]](https://m.media-amazon.com/images/I/41MEqCyv1QL.jpg)
EggMazing Easter Egg Mini Decorator Kit Arts and Crafts Set - Includes Egg Decorating Spinner and 6 Markers - Ages 3 and Up [Packaging May Vary]
- Price
- $19.52
- Rating
- 4.7/5
- Reviews
- 7,909
- Age
- 7y ago
Food Coloring Set - 12 Color Food Grade Vibrant Food Dye Tasteless Liquid Color for Cake Decorating Baking Easter Egg Icing Fondant Cooking Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles
- Price
- $9.60
- Rating
- 4.5/5
- Reviews
- 6,022
- Age
- 4y ago
Trending
90-day click momentum
PAAS Golden Shimmer Easter Egg Decorating Kit Gold Egg Decorating Kit with Paint & Stickers
- Price
- $4.06
- Rating
- 4.3/5
- Reviews
- 1,755
- Age
- 1y ago
PAAS Color Cups Egg Decorating Kit - Americas Favorite Easter Tradition
- Price
- $6.00
- Rating
- 4.6/5
- Reviews
- 661
- Age
- 14y ago
PAAS Deluxe Easter Egg Decorating Kit - Americas Favorite Easter Tradition
- Price
- $6.44
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 6y ago
PAAS Deluxe Easter Egg Decorating Kit - Americas Favorite Easter Tradition
- Price
- $6.75
- Rating
- 4.3/5
- Reviews
- 1,755
- Age
- 14y ago
PAAS Classic Easter Egg Coloring Kit - Set of 3
- Price
- $9.16
- Rating
- 4.6/5
- Reviews
- 217
- Age
- 7y ago
Newest
by launch datePAAS Golden Shimmer Easter Egg Decorating Kit Gold Egg Decorating Kit with Paint & Stickers
- Price
- $4.06
- Rating
- 4.3/5
- Reviews
- 1,755
- Age
- 1y ago
Eggmazing Egg Decorator Easter Egg Decorator Kit - Arts and Crafts Set - Includes Egg Decorating Spinner and 8 Colorful Quick Drying Markers | Ages 3 and Up (Spring Green)
- Price
- $22.30
- Rating
- 4.6/5
- Reviews
- 9,324
- Age
- 1y ago
Food Coloring Set - 12 Color Food Grade Vibrant Food Dye Tasteless Liquid Color for Cake Decorating Baking Easter Egg Icing Fondant Cooking Slime Making DIY Supplies Kit - 0.35 Fl. oz (10 ml)/Bottles
- Price
- $9.60
- Rating
- 4.5/5
- Reviews
- 6,022
- Age
- 4y ago
McCormick Assorted Food Colors & Egg Dye 1.5 fl oz
- Price
- $4.47
- Rating
- 4.7/5
- Reviews
- 1,847
- Age
- 4y ago
Klever 41 Pcs Easter Egg Decorating DIY Kit with Dye Tablets and Easter Stickers Coloring Dyeing Set for Kids Theme Party Egg Hunt Creativity Activity
- Price
- $17.40
- Rating
- 4.4/5
- Reviews
- 1,014
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
106
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
2%
- PAAS73%
- The Eggmazing Egg Decorator9%
- Cherrysea5%
- McCormick4%
- Fun World4%
- NATURAL EARTH PAINT ECO-FRIENDLY PAINT KITS3%
- Open — no brand owns it (1 brand, 2%)
Easter Egg Decorating Kit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr · busiest ÷ quietest = 299.3×
Top Easter Egg Decorating Kit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- easter egg dye60K/yr
- easter egg dye kit122K/yr
- egg dye kit171K/yr
- easter egg decorating kit191K/yr
- egg decorating kit101K/yr
- egg coloring kit106K/yr
- paas9K/yr
- egg dye47K/yr
- egg dying kit30K/yr
- paas easter egg dye kit24K/yr
What reviews say buyers love and hate about Easter Egg Decorating Kit
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“The colors are vibrant”
“Fun for kids”
“Easy to use”
“Cute product”
“Worth it”
What buyers complain about
68% of reviews“weird colors”
“I will never buy a different kind of food coloring”
“Overpriced”
“The markers are terrible quality”
“Nothing like the description”
Easter Egg Decorating Kit return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Easter Egg Decorating Kit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
