Easter Crafts
FailDemand is soft, at -98.8% this quarter, so Easter Crafts is a Fail.
- Flapen Score
- 22 / 100Ranks 3,114 of 3,143 Toys & Games niches · −24 vs the category median of 4622
- Market size
- $57K/yr827K searches / yr
- 90-day growth
- -98.8%search demand this quarter
- Competition
- 100%top-5 click share · 5 brands · 8 sellers
Flapen Score
Easter Crafts against its category
The dotted line is the Toys & Games average. Past it, Easter Crafts is stronger. Inside it, weaker.
Market
The Easter Crafts market on Amazon at a glance
Shoppers on Amazon United States searched for Easter Crafts 827K times last year and spent an estimated $57K. All 5 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 22 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 827K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -98.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 827K
- Growth, 90 days vs prior 90
- -98.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $57Ka year
- Peak month
- April269.2× the quietest month
- Top search term
- easter crafts191K searches a year
02 · Price
A sale here is worth $11.51.
Listings sell for $11.51 on average, from $6.27 to $19.66. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $11.51 that is $3K to $6K a year per listing.
- Average price
- $11.51under the $15 to $100 sweet spot
- Price range
- $6.27–$19.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #917 within Stickers. It carries 538 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #917in Stickers
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 538per listing
- Listings tracked
- 5
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Easter Crafts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 127%
- Brand 222%
- Brand 317%
- Brand 417%
- Brand 516%
- Open — no brand owns it (0%)
Demand
Easter Crafts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 269.2×
Search terms
Top Easter Crafts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- easter crafts191K/yr
- easter crafts for kids181K/yr
- easter activities for kids93K/yr
- easter craft79K/yr
- easter crafts for adults40K/yr
- easter crafts for kids ages 8-1223K/yr
- easter crafts for kids 3-528K/yr
- easter crafts for kids ages 4-832K/yr
- easter painting crafts for kids15K/yr
- easter activities44K/yr
Reviews and returns
What reviews say buyers love and hate about Easter Crafts
We read the reviews and the return reasons for every product selling here.
“it doesnt work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easter Crafts questions
Answered from the same tracked data.








