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Easter Crafts

soft demand (-98.8% this quarter) — Easter Crafts doesn't clear our bar today.

Flapen Score

22
Skip it

Ranks 3,114 of 3,143 Toys & Games niches · −24 vs the category median of 46

Market size 14Growth 0Conversion 8Competition 0Returns 93Price range 35Avg price 46Brand share 0Review moat 74Quality gap 19
This niche Category average · 3,143 niches

Is Easter Crafts profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Easter Crafts is a $57K/yr Amazon United States market (827K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 22/100.

Easter Crafts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -98.8% over the last 90 days and 0.6% of searches end in a purchase.

$57K

revenue / yr

Units sold / yr50K
Search volume / yr-98.8%827K
Conversion rate0.6%
Avg price$11.51

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 8
Top-5 product click share100%
Open market0%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement60%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews538

Top Easter Crafts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$6K$11K$17K$23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Iconikal27%
  • 28°C22%
  • Dan&Darci17%
  • OHOME17%
  • PHILORN16%
  • Open — no brand owns it (0%)

Easter Crafts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume827KCVR0.6%Products5Brands5Top 5 Brands100%OOS Rate7.7%Rating4.7★Reviews538Avg BSR#917
200K150KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 269.2×

Top Easter Crafts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • easter crafts191K/yr
  • easter crafts for kids181K/yr
  • easter activities for kids93K/yr
  • easter craft79K/yr
  • easter crafts for adults40K/yr
  • easter crafts for kids ages 8-1223K/yr
  • easter crafts for kids 3-528K/yr
  • easter crafts for kids ages 4-832K/yr
  • easter painting crafts for kids15K/yr
  • easter activities44K/yr

What reviews say buyers love and hate about Easter Crafts

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Fun/Entertainment Experience46%

Definitely fun

Quality-Overall16%

Great quality Easter activity

Gifting Purpose7%

Gift

Value For Money4%

Great Value

Size-Overall4%

They are a good size, very cute and I think the kids will love 'em

What buyers complain about

60% of reviews
Functionality-Overall17%

it doesnt work

Size-Overall17%

Larger than I thought they would be

Mess Free14%

Messy

Scratch Resistance8%

Just wish it had more scratch sticks or option to buy more

Thickness4%

The only reason for 4 stars is that some of the stickers are a bit thin

Easter Crafts return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Value For Money
27%
3Fun/Entertainment Experience
7%
4Advertised Vs Actual Product
7%
5Quality-Overall
7%

Common Easter Crafts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Easter Crafts 22/100 on Amazon United States — Skip it. The niche generates $57K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -98.8% over the last 90 days.
Search demand for Easter Crafts on Amazon United States peaks in Mar–Apr, where the busiest month runs 269.2× the quietest.