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Easter Crafts

Fail

Demand is soft, at -98.8% this quarter, so Easter Crafts is a Fail.

Flapen Score
22
22 / 100
Ranks 3,114 of 3,143 Toys & Games niches · −24 vs the category median of 46
Market size
$57K/yr827K searches / yr
90-day growth
-98.8%search demand this quarter
Competition
100%top-5 click share · 5 brands · 8 sellers

Flapen Score

Easter Crafts against its category

The dotted line is the Toys & Games average. Past it, Easter Crafts is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Crafts market on Amazon at a glance

Shoppers on Amazon United States searched for Easter Crafts 827K times last year and spent an estimated $57K. All 5 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 827K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -98.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
827K
Growth, 90 days vs prior 90
-98.8%
Conversion, latest week
0.6%
Market size, estimated
$57Ka year
Peak month
April269.2× the quietest month
Top search term
easter crafts191K searches a year

02 · Price

A sale here is worth $11.51.

Listings sell for $11.51 on average, from $6.27 to $19.66. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $11.51 that is $3K to $6K a year per listing.

Average price
$11.51under the $15 to $100 sweet spot
Price range
$6.27–$19.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #917 within Stickers. It carries 538 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#917in Stickers
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
538per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Easter Crafts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 127%
  • Brand 222%
  • Brand 317%
  • Brand 417%
  • Brand 516%
  • Open — no brand owns it (0%)

Demand

Easter Crafts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 269.2×

Search terms

Top Easter Crafts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easter crafts191K/yr
  • easter crafts for kids181K/yr
  • easter activities for kids93K/yr
  • easter craft79K/yr
  • easter crafts for adults40K/yr
  • easter crafts for kids ages 8-1223K/yr
  • easter crafts for kids 3-528K/yr
  • easter crafts for kids ages 4-832K/yr
  • easter painting crafts for kids15K/yr
  • easter activities44K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Crafts

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Functionality-Overall”
1.1%of orders come back
“it doesnt work”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Easter Crafts questions

Answered from the same tracked data.