Is easter crafts profitable to sell on Amazon United States?

The niche generates $57K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -98.8%. Flapen's verdict: Skip it (22/100).

How competitive is the easter crafts niche?

5 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in easter crafts?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Mess Free. The return rate is 1.1%.

When does demand for easter crafts peak?

Demand peaks in Mar–Apr; the busiest month runs 269.2× the quietest.

What does it cost to enter the easter crafts niche?

Listings span $6.27–$19.66; the average listing price is $11.51 (sweet spot $15–$100). The average incumbent carries 538 reviews — the moat a new listing must climb.

easter crafts

Skip it

Soft demand (-98.8% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Good538.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.51

avg listing price — sweet spot $15–$100

Price range

Okay$6.27–$19.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$57K

$57K/yr · 827K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-98.8%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, easter crafts is a $57K/yr Amazon United States market (827K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 22/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

easter crafts market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: $460K–$576K; units × avg price
Conversion rate: 0.6%
Avg BSR: #917
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 7.7%
Avg brand age: 27 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Iconikal27%
28°C22%
Dan&Darci17%
OHOME17%
PHILORN16%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -98.8% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 269.2×

Open Trend

Top easter crafts search terms

easter crafts191K/yr -98.9%0.1% conv.
easter crafts for kids181K/yr -99.2%0.1% conv.
easter activities for kids93K/yr -98.5%0.1% conv.
easter craft79K/yr -98.4%0.0% conv.
easter crafts for adults40K/yr -97.8%0.0% conv.
easter crafts for kids ages 8-1223K/yr -97.8%0.0% conv.
easter crafts for kids 3-528K/yr -98.4%0.0% conv.
easter crafts for kids ages 4-832K/yr -98.7%0.0% conv.
easter painting crafts for kids15K/yr -97.3%0.0% conv.
easter activities44K/yr -99.4%0.0% conv.

All search terms

Top easter crafts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Iconikal 48-Count Easter Scratch Paper Ornaments Art & Craft Bulk Pack with 24 Sticks Pastel Colored Underlayer

Iconikal$6.324.7★108 rev

28C 320PCS Easter Foam Stickers Set Egg Bunny Chick Arts and Crafts Kits

28°C$19.664.8★31 rev

Taba Squishy Making Kit for Kids - Gifts for Girls - Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Squishies Craft Kits - Arts and Crafts for Kid for 8-12 - Toys for Girls (Easter)

Dan&Darci$16.414.4★1,225 rev

OHOME Easter Basket Stuffers for Kids - DIY Happy Egg Bunny Sticker Crafts Stickers for Toddlers Kids Easter Gifts Decor Treats Games Toys Activities Party Favor Supplies(24 Sheets)

OHOME$6.274.8★1,187 rev

Philorn 40PCS Easter Wooden Crafts Wood Ornaments Kits

PHILORN$8.924.8★140 rev

Newest

by launch date

Philorn 40PCS Easter Wooden Crafts Wood Ornaments Kits

PHILORN$8.92140 rev

6mo ago

28C 320PCS Easter Foam Stickers Set Egg Bunny Chick Arts and Crafts Kits

28°C$19.6631 rev

1y ago

OHOME Easter Basket Stuffers for Kids - DIY Happy Egg Bunny Sticker Crafts Stickers for Toddlers Kids Easter Gifts Decor Treats Games Toys Activities Party Favor Supplies(24 Sheets)

OHOME$6.271,187 rev

2y ago

Iconikal 48-Count Easter Scratch Paper Ornaments Art & Craft Bulk Pack with 24 Sticks Pastel Colored Underlayer

Iconikal$6.32108 rev

4y ago

Taba Squishy Making Kit for Kids - Gifts for Girls - Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Squishies Craft Kits - Arts and Crafts for Kid for 8-12 - Toys for Girls (Easter)

Dan&Darci$16.411,225 rev

6y ago

What buyers say about easter crafts

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience46%

“Definitely fun”

Quality-Overall16%

“Great quality Easter activity”

Gifting Purpose7%

“Gift”

Value For Money4%

“Great Value”

Size-Overall4%

“They are a good size, very cute and I think the kids will love 'em”

Ease Of Use4%

“Easy for kids”

Design-Overall4%

“Item was in great shape”

Color3%

“The sheets are so colorful”

Creativity3%

“Fun and allows creativity”

Advertised Vs Actual Product2%

“looks exactly as displayed”

What buyers complain about

Functionality-Overall17%

“it doesnt work”

Size-Overall17%

“Larger than I thought they would be”

Mess Free14%

“Messy”

Scratch Resistance8%

“Just wish it had more scratch sticks or option to buy more”

Thickness4%

“The only reason for 4 stars is that some of the stickers are a bit thin”

Top return reasons

Size-Overall36%

Value For Money27%

Fun/Entertainment Experience7%

Advertised Vs Actual Product7%

Quality-Overall7%

Adhesion/Stickiness4%

Material Quality4%

Functionality-Overall4%

Design-Overall2%

Shape/Style2%

Common questions

Is easter crafts profitable to sell on Amazon United States?: The niche generates $57K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -98.8%. Flapen's verdict: Skip it (22/100).
How competitive is the easter crafts niche?: 5 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in easter crafts?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Mess Free. The return rate is 1.1%.
When does demand for easter crafts peak?: Demand peaks in Mar–Apr; the busiest month runs 269.2× the quietest.
What does it cost to enter the easter crafts niche?: Listings span $6.27–$19.66; the average listing price is $11.51 (sweet spot $15–$100). The average incumbent carries 538 reviews — the moat a new listing must climb.