Dwight Schrute
a small market ($24K/yr) — Dwight Schrute doesn't clear our bar today.
Flapen Score
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Is Dwight Schrute profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Dwight Schrute is a $24K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Dwight Schrute: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.4% over the last 90 days and 2.1% of searches end in a purchase.
$24K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 31 products
Top Dwight Schrute products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko Pop! Keychain: The Office - Dwight Schrute
- Price
- $9.81
- Rating
- 4.9/5
- Reviews
- 1,443
- Age
- 6y ago
Scotts Tots Dwight Schrute Bobblehead from The Office - The Ultimate Merchandise for The Office Fans - The Office Gifts
- Price
- $19.42
- Rating
- 4.6/5
- Reviews
- 885
- Age
- 6y ago
Funko Pop! Television: The Office - Dwight Schrute - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $11.30
- Rating
- 4.8/5
- Reviews
- 115
- Age
- 1y ago
Cleaky Dwight Schrute Bobblehead for Dunder Mifflin The Office Merchandise The Office Gifts for Office Fans The Office Bobblehead The Office TV Show Gifts
- Price
- $23.12
- Rating
- 4.6/5
- Reviews
- 679
- Age
- 7y ago
Balanced Co. Dwight Schrute Dress Socks Rainn Wilson Funny Socks Crazy Socks Casual Cotton Crew Socks (Fact Black/Gray)
- Price
- $11.05
- Rating
- 4.8/5
- Reviews
- 6,926
- Age
- 6y ago
Trending
90-day click momentum
Wild Bobby Dwight Schrutes Gym for Muscles Gym/Workout Mens Graphic Tank Top Black Large
- Price
- $19.97
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 3y ago
Dwight Schrute Farms Hoodie Beets Bed & Breakfast Sweatshirt L
- Price
- $29.95
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 8y ago
Balanced Co. Dwight Schrute Dress Socks Rainn Wilson Funny Socks Crazy Socks Casual Cotton Crew Socks (Fact Black/Gray)
- Price
- $11.05
- Rating
- 4.8/5
- Reviews
- 6,926
- Age
- 6y ago
Balanced Co. Dwight Schrute Knights of the Night Dress Socks Rainn Wilson Funny Socks Crazy Socks (Black/Gray)
- Price
- $9.41
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 5y ago
Cardboard People Dwight Schrute Life Size Cardboard Cutout Standup - The Office (TV Series)
- Price
- $49.12
- Rating
- 4.7/5
- Reviews
- 248
- Age
- 5y ago
Newest
by launch date
McFarlane Toys- Dwight Schrute (The Office) 6in Posed Figure
- Price
- $23.86
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 1y ago
Funko Pop! Television: The Office - Dwight Schrute - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $11.30
- Rating
- 4.8/5
- Reviews
- 115
- Age
- 1y ago
Funko Pop The Office Wave 1 + Protector: Pop! TV Vinyl Figure (Gift Set Bundled with ToyBop Brand Box Protector Collector Case) (Dwight Schrute)
- Price
- $21.81
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago
Funko POP! TV: The Office - Fun Run Dwight Schrute - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $12.99
- Rating
- 4.7/5
- Reviews
- 272
- Age
- 2y ago
Wild Bobby Dwight Schrutes Gym for Muscles Gym/Workout Mens Graphic Tank Top Black Large
- Price
- $19.97
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
133
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
11%
- Funko44%
- Balanced Co.13%
- Scott's Tots12%
- Surreal Entertainment10%
- DDDDXO7%
- Wild Bobby3%
- Open — no brand owns it (7 brands, 11%)
Dwight Schrute demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 6.3×
Top Dwight Schrute search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dwight schrute26K/yr
- dwight schrute bobblehead8K/yr
- dwight7K/yr
- dwight schrute funko pop7K/yr
- dwight funko pop4K/yr
What reviews say buyers love and hate about Dwight Schrute
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“The quality and clarity of the poster is perfect”
“Actually what I expected”
“Perfect card for Office fans”
“Perfect gift”
“Best collectable gift”
What buyers complain about
63% of reviews“Pretty small”
“The glue is globbed on the little head”
“Cheap”
“maybe not sturdy enough to take multiple gut punches”
Dwight Schrute return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dwight Schrute questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
