dwight schrute
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.06avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$7.97–$49.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,237.61avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$24K$24K/yr · 52K searches
According to Flapen's Amazon United States niche tracking, dwight schrute is a $24K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
dwight schrute market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $33K–$44K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #44,008
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 55%
- Out of stock
- 3.4%
- Avg brand age
- 47 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
133
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
11%
- Funko44%
- Balanced Co.13%
- Scott's Tots12%
- Surreal Entertainment10%
- DDDDXO7%
- Wild Bobby3%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.3×
Top dwight schrute search terms
- dwight schrute26K/yr
- dwight schrute bobblehead8K/yr
- dwight7K/yr
- dwight schrute funko pop7K/yr
- dwight funko pop4K/yr
Top dwight schrute products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! Keychain: The Office - Dwight Schrute
Funko$9.814.9★1,443 rev
Scotts Tots Dwight Schrute Bobblehead from The Office - The Ultimate Merchandise for The Office Fans - The Office Gifts
Scott's Tots$19.424.6★885 rev
Funko Pop! Television: The Office - Dwight Schrute - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$11.304.8★115 rev
Cleaky Dwight Schrute Bobblehead for Dunder Mifflin The Office Merchandise The Office Gifts for Office Fans The Office Bobblehead The Office TV Show Gifts
DDDDXO$23.124.6★679 rev
Balanced Co. Dwight Schrute Dress Socks Rainn Wilson Funny Socks Crazy Socks Casual Cotton Crew Socks (Fact Black/Gray)
Balanced Co.$11.054.8★6,926 rev
Newest
by launch date
McFarlane Toys- Dwight Schrute (The Office) 6in Posed Figure
McFarlane Toys$23.8631 rev
Funko Pop! Television: The Office - Dwight Schrute - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$11.30115 rev
Funko Pop The Office Wave 1 + Protector: Pop! TV Vinyl Figure (Gift Set Bundled with ToyBop Brand Box Protector Collector Case) (Dwight Schrute)
Funko$21.812 rev
Funko POP! TV: The Office - Fun Run Dwight Schrute - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$12.99272 rev
Wild Bobby Dwight Schrutes Gym for Muscles Gym/Workout Mens Graphic Tank Top Black Large
Wild Bobby$19.9712 rev
Trending
90-day click momentumWild Bobby Dwight Schrutes Gym for Muscles Gym/Workout Mens Graphic Tank Top Black Large
Wild Bobby$19.974.9★
Dwight Schrute Farms Hoodie Beets Bed & Breakfast Sweatshirt L
Beetwine Essentials$29.954.4★
Balanced Co. Dwight Schrute Dress Socks Rainn Wilson Funny Socks Crazy Socks Casual Cotton Crew Socks (Fact Black/Gray)
Balanced Co.$11.054.8★
Balanced Co. Dwight Schrute Knights of the Night Dress Socks Rainn Wilson Funny Socks Crazy Socks (Black/Gray)
Balanced Co.$9.414.7★
Cardboard People Dwight Schrute Life Size Cardboard Cutout Standup - The Office (TV Series)
Cardboard People$49.124.7★
What buyers say about dwight schrute
What buyers praise and complain about, mined from review topics.What buyers love
“The quality and clarity of the poster is perfect”
“Actually what I expected”
“Perfect card for Office fans”
“Perfect gift”
“Best collectable gift”
“very comfy very funny good quality”
“Great value”
“Worth the $ Its thick”
“he quickly assembled it”
“It's sturdy,”
What buyers complain about
“Pretty small”
“The glue is globbed on the little head”
“Cheap”
“maybe not sturdy enough to take multiple gut punches”
Top return reasons
Common questions
- Is dwight schrute profitable to sell on Amazon United States?
- The niche generates $24K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the dwight schrute niche?
- 13 brands and 133 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in dwight schrute?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 1.6%.
- When does demand for dwight schrute peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.3× the quietest.
- What does it cost to enter the dwight schrute niche?
- Listings span $7.97–$49.12; the average listing price is $22.06 (sweet spot $15–$100). The average incumbent carries 1,238 reviews — the moat a new listing must climb.