Dustin
FailDemand is soft, at -59.7% this quarter, so Dustin is a Fail.
- Flapen Score
- 44 / 100Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 4644
- Market size
- $279K/yr508K searches / yr
- 90-day growth
- -59.7%search demand this quarter
- Competition
- 55%top-5 click share · 11 brands · 207 sellers
Flapen Score
Dustin against its category
The dotted line is the Toys & Games average. Past it, Dustin is stronger. Inside it, weaker.
Market
The Dustin market on Amazon at a glance
Shoppers on Amazon United States searched for Dustin 508K times last year and spent an estimated $279K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -59.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.
- Searches, last 12 months
- 508K
- Growth, 90 days vs prior 90
- -59.7%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $279Ka year
- Top search term
- dustin32K searches a year
02 · Price
A sale here is worth $22.23.
Listings sell for $22.23 on average, from $11.05 to $54.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $22.23 that is $6K to $11K a year per listing.
- Average price
- $22.23inside the $15 to $100 sweet spot
- Price range
- $11.05–$54.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$11K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #10,897 within Statues, Bobbleheads & Busts. It carries 538 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 83%
- Out of stock, average day
- 8.1%
- Average rank
- #10,897in Statues, Bobbleheads & Busts
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 538per listing
- Listings tracked
- 24
04 · Newcomers
16 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Dustin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Care Bears x Stranger Things 2-Pack Boxed Set
- Price
- $35.64
- Rating
- 4.8/5
- Reviews
- 139
- Age
- 5mo ago

Care Bears Stranger Things Grumpy Bear as The Demogorgon Plush Toy Collectible Character Crossover
- Price
- $54.38
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 7mo ago

Care Bears x Stranger Things Fun Size Plush - Funshine Bear as Dustin
- Price
- $15.81
- Rating
- 4.9/5
- Reviews
- 228
- Age
- 7mo ago

Care Bears x Stranger Things Fun Size Plush - Bedtime Bear as Mike
- Price
- $15.00
- Rating
- 4.8/5
- Reviews
- 135
- Age
- 7mo ago

Care Bears x Stranger Things Fun Size Plush - Good Luck Bear as Will
- Price
- $14.38
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Care Bears Womens 2-Piece Pajama Set Soft & Comfortable Nightwear for Adults Top & Bottom Duo M
- Price
- $20.04
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago

Josmo Care Bear Slippers for Women - Share Bear Slipper Sandal House Shoes - NonSlip Comfy Plush Soft Fluffy Warm - Purple (size 5-6 Adults)
- Price
- $16.93
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago

Care Bear Cheer Bear Belly Badge Costume T-Shirt (Medium)
- Price
- $19.71
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 2y ago

Bioworld Stranger Things Good Demodog Dustin and DArtagnan Cartoon Adult Black Hoodie-Large
- Price
- $24.90
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 2y ago

Care Bears x Stranger Things 2-Pack Boxed Set
- Price
- $35.64
- Rating
- 4.8/5
- Reviews
- 139
- Age
- 5mo ago
Newest
by launch date
Care Bears x Stranger Things 2-Pack Boxed Set
- Price
- $35.64
- Rating
- 4.8/5
- Reviews
- 139
- Age
- 5mo ago

AI ACCESSORY INNOVATIONS Stranger Things Backpack with Character Graphic Pattern Black 16x12x5 Inches Polyester 3 Pockets Water Repellent Adjustable Straps Padded Back
- Price
- $43.00
- Rating
- 4.7/5
- Reviews
- 714
- Age
- 6mo ago

Funko Pop! TV: Stranger Things - Dustin Henderson - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display
- Price
- $15.45
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 6mo ago

Care Bears Stranger Things Grumpy Bear as The Demogorgon Plush Toy Collectible Character Crossover
- Price
- $54.38
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 7mo ago

Care Bears x Stranger Things Fun Size Plush - Funshine Bear as Dustin
- Price
- $15.81
- Rating
- 4.9/5
- Reviews
- 228
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
207
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 97%
Open market
7%
- Care Bears58%
- Funko16%
- Basic Fun11%
- Jazwares4%
- POP2%
- Bioworld2%
- Open — no brand owns it (5 brands, 7%)
Demand
Dustin search demand
Weekly searches over the year. Pick a range.
Search terms
Top Dustin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dustin32K/yr
- stranger things care bears134K/yr
- stranger things dustin45K/yr
- dustin stranger things32K/yr
- care bears stranger things43K/yr
- dustin funko pop29K/yr
- dustin henderson13K/yr
- care bear stranger things26K/yr
- stranger things care bear35K/yr
- stranger things funko pop dustin19K/yr
Reviews and returns
What reviews say buyers love and hate about Dustin
We read the reviews and the return reasons for every product selling here.
“It's kinda short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dustin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








