dustin
Skip itSoft demand (-59.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.23avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$11.05–$54.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good538.13avg incumbent reviews — the moat a new listing must climb
Market size
Good$279K$279K/yr · 508K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-59.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dustin is a $279K/yr Amazon United States market (508K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
dustin market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $222K–$278K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #10,897
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 46%
- Out of stock
- 8.1%
- Avg brand age
- 33 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
207
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
7%
- Care Bears58%
- Funko16%
- Basic Fun11%
- Jazwares4%
- POP2%
- Bioworld2%
- Open — no brand owns it (5 brands, 7%)
Demand
Weekly Amazon search volume, last 22 weeks — -59.7% search growth over the last 90 days.Top dustin search terms
- dustin32K/yr
- stranger things care bears134K/yr
- stranger things dustin45K/yr
- dustin stranger things32K/yr
- care bears stranger things43K/yr
- dustin funko pop29K/yr
- dustin henderson13K/yr
- care bear stranger things26K/yr
- stranger things care bear35K/yr
- stranger things funko pop dustin19K/yr
Top dustin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Care Bears x Stranger Things 2-Pack Boxed Set
Care Bears$35.644.8★139 rev
Care Bears Stranger Things Grumpy Bear as The Demogorgon Plush Toy Collectible Character Crossover
Basic Fun$54.384.6★93 rev
Care Bears x Stranger Things Fun Size Plush - Funshine Bear as Dustin
Care Bears$15.814.9★228 rev
Care Bears x Stranger Things Fun Size Plush - Bedtime Bear as Mike
Care Bears$15.004.8★135 rev
Care Bears x Stranger Things Fun Size Plush - Good Luck Bear as Will
Care Bears$14.384.7★170 rev
Newest
by launch dateCare Bears x Stranger Things 2-Pack Boxed Set
Care Bears$35.64139 rev
AI ACCESSORY INNOVATIONS Stranger Things Backpack with Character Graphic Pattern Black 16x12x5 Inches Polyester 3 Pockets Water Repellent Adjustable Straps Padded Back
AI ACCESSORY INNOVATIONS$43.00714 rev
Funko Pop! TV: Stranger Things - Dustin Henderson - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display
Funko$15.4531 rev
Care Bears Stranger Things Grumpy Bear as The Demogorgon Plush Toy Collectible Character Crossover
Basic Fun$54.3893 rev
Care Bears x Stranger Things Fun Size Plush - Funshine Bear as Dustin
Care Bears$15.81228 rev
Trending
90-day click momentum
Care Bears Womens 2-Piece Pajama Set Soft & Comfortable Nightwear for Adults Top & Bottom Duo M
Care Bears$20.044.6★
Josmo Care Bear Slippers for Women - Share Bear Slipper Sandal House Shoes - NonSlip Comfy Plush Soft Fluffy Warm - Purple (size 5-6 Adults)
Josmo$16.934.4★
Care Bear Cheer Bear Belly Badge Costume T-Shirt (Medium)
Animation Shops$19.714.5★
Bioworld Stranger Things Good Demodog Dustin and DArtagnan Cartoon Adult Black Hoodie-Large
Bioworld$24.904.8★
Care Bears x Stranger Things 2-Pack Boxed Set
Care Bears$35.644.8★
What buyers say about dustin
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Awesome collector item”
“exactly as pictured”
“My son loved getting this as a gift”
“Perfect size”
“Great Deal”
“Nice and soft”
“The design is adorable in concept”
“The material of the backpack is good quality”
“Accurate”
What buyers complain about
“It's kinda short”
“the quality control on this particular plush was disappointing”
“I think this item was used”
“The stitching seemed uneven”
“the print is low quality”
Top return reasons
Common questions
- Is dustin profitable to sell on Amazon United States?
- The niche generates $279K/yr across 24 tracked products. 16 of 16 products launched in the last 360 days are still selling. 90-day search growth is -59.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the dustin niche?
- 11 brands and 207 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in dustin?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Product Condition. The return rate is 1.2%.
- What does it cost to enter the dustin niche?
- Listings span $11.05–$54.38; the average listing price is $22.23 (sweet spot $15–$100). The average incumbent carries 538 reviews — the moat a new listing must climb.