Dustin
soft demand (-59.7% this quarter) — Dustin doesn't clear our bar today.
Flapen Score
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Is Dustin profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Dustin is a $279K/yr Amazon United States market (508K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 44/100.
Dustin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -59.7% over the last 90 days and 2.5% of searches end in a purchase.
$279K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 24 products
Top Dustin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Care Bears x Stranger Things 2-Pack Boxed Set
- Price
- $35.64
- Rating
- 4.8/5
- Reviews
- 139
- Age
- 5mo ago
Care Bears Stranger Things Grumpy Bear as The Demogorgon Plush Toy Collectible Character Crossover
- Price
- $54.38
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 7mo ago
Care Bears x Stranger Things Fun Size Plush - Funshine Bear as Dustin
- Price
- $15.81
- Rating
- 4.9/5
- Reviews
- 228
- Age
- 7mo ago
Care Bears x Stranger Things Fun Size Plush - Bedtime Bear as Mike
- Price
- $15.00
- Rating
- 4.8/5
- Reviews
- 135
- Age
- 7mo ago
Care Bears x Stranger Things Fun Size Plush - Good Luck Bear as Will
- Price
- $14.38
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 7mo ago
Trending
90-day click momentum
Care Bears Womens 2-Piece Pajama Set Soft & Comfortable Nightwear for Adults Top & Bottom Duo M
- Price
- $20.04
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago
Josmo Care Bear Slippers for Women - Share Bear Slipper Sandal House Shoes - NonSlip Comfy Plush Soft Fluffy Warm - Purple (size 5-6 Adults)
- Price
- $16.93
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago
Care Bear Cheer Bear Belly Badge Costume T-Shirt (Medium)
- Price
- $19.71
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 2y ago
Bioworld Stranger Things Good Demodog Dustin and DArtagnan Cartoon Adult Black Hoodie-Large
- Price
- $24.90
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 2y ago
Care Bears x Stranger Things 2-Pack Boxed Set
- Price
- $35.64
- Rating
- 4.8/5
- Reviews
- 139
- Age
- 5mo ago
Newest
by launch dateCare Bears x Stranger Things 2-Pack Boxed Set
- Price
- $35.64
- Rating
- 4.8/5
- Reviews
- 139
- Age
- 5mo ago
AI ACCESSORY INNOVATIONS Stranger Things Backpack with Character Graphic Pattern Black 16x12x5 Inches Polyester 3 Pockets Water Repellent Adjustable Straps Padded Back
- Price
- $43.00
- Rating
- 4.7/5
- Reviews
- 714
- Age
- 6mo ago
Funko Pop! TV: Stranger Things - Dustin Henderson - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display
- Price
- $15.45
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 6mo ago
Care Bears Stranger Things Grumpy Bear as The Demogorgon Plush Toy Collectible Character Crossover
- Price
- $54.38
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 7mo ago
Care Bears x Stranger Things Fun Size Plush - Funshine Bear as Dustin
- Price
- $15.81
- Rating
- 4.9/5
- Reviews
- 228
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
207
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
7%
- Care Bears58%
- Funko16%
- Basic Fun11%
- Jazwares4%
- POP2%
- Bioworld2%
- Open — no brand owns it (5 brands, 7%)
Dustin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Dustin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dustin32K/yr
- stranger things care bears134K/yr
- stranger things dustin45K/yr
- dustin stranger things32K/yr
- care bears stranger things43K/yr
- dustin funko pop29K/yr
- dustin henderson13K/yr
- care bear stranger things26K/yr
- stranger things care bear35K/yr
- stranger things funko pop dustin19K/yr
What reviews say buyers love and hate about Dustin
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Good quality”
“Awesome collector item”
“exactly as pictured”
“My son loved getting this as a gift”
“Perfect size”
What buyers complain about
79% of reviews“It's kinda short”
“the quality control on this particular plush was disappointing”
“I think this item was used”
“The stitching seemed uneven”
“the print is low quality”
Dustin return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dustin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
