Is dungeons and dragons gifts profitable to sell on Amazon United States?

The niche generates $10.6M/yr across 89 tracked products. 11 of 19 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (61/100).

How competitive is the dungeons and dragons gifts niche?

53 brands and 140 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in dungeons and dragons gifts?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.6%.

When does demand for dungeons and dragons gifts peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 8.6× the quietest.

What does it cost to enter the dungeons and dragons gifts niche?

Listings span $5.15–$6380.36; the average listing price is $104.17 (sweet spot $15–$100). The average incumbent carries 2,071 reviews — the moat a new listing must climb.

dungeons and dragons gifts

Worth a look

Shows a $10.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$10.6M

$10.6M/yr · 6.6M searches

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great22%

top-5 click share — an open shelf

Brand share

Great44%

top-5 brand share — no brand owns this niche

Avg price

Good$104.17

avg listing price — sweet spot $15–$100

Review moat

Okay2,071.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

Price range

Bad$5.15–$6380.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, dungeons and dragons gifts is a $10.6M/yr Amazon United States market (6.6M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

dungeons and dragons gifts market data

Units sold / yr: 125K–150K; avg 1,250–1,500/product
Revenue / yr: $13.0M–$15.6M; units × avg price
Conversion rate: 1.5%
Avg BSR: #1,200
Page quality: 0%
Prime: 97%
Sponsored: 84%
Out of stock: 1.9%
Avg brand age: 38 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

53 falling

Sellers

140

Top-5 brand share

44%

Top 20: 81%

Top-5 click share

22%

Top 20: 60%

Open market

52%

Dungeons & Dragons22%
Writpoty7%
DAISY DND6%
First Reign5%
CZYY4%
banloga4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.6×

Open Trend

Top dungeons and dragons gifts search terms

dungeons and dragons2.0M/yr -16.6%0.4% conv.
dnd1.5M/yr -9.5%0.4% conv.
d&d414K/yr -9.1%0.4% conv.
dnd accessories303K/yr -23.8%0.4% conv.
dnd books237K/yr -1.6%0.7% conv.
dungeons and dragons starter set325K/yr -20.9%1.1% conv.
dungeons and dragons gifts463K/yr -11.0%1.1% conv.
dungeons and dragons books199K/yr -8.9%0.5% conv.
dnd gifts235K/yr -15.2%0.9% conv.
dnd starter set121K/yr -21.8%0.5% conv.

All search terms

Top dungeons and dragons gifts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Writpoty Dungeons Dragons Gifts DND Gifts Hat Fathers Day Gfit for Dad Husband Boyfriends Son DND Lover - Adjustable Baseball Cap

Writpoty$17.384.3★36 rev

Dungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book

Dungeons & Dragons$53.014.4★65 rev

Dungeons & Dragons 2024 Monster Manual (D&D Core Rulebook)

Dungeons & Dragons$43.384.8★1,819 rev

Dungeons & Dragons Starter Set

Dungeons & Dragons$100.704.7★21,926 rev

Banloga D&D Dice Set 7PCS Metal Dice for Dungeons and Dragons Mini Dice Set with Pocket Watch Case Role Playing Board Games Accessories (Dragon Bronze)

banloga$14.354.7★732 rev

Newest

by launch date

Dungeons & Dragons Ravenloft: The Horrors Within | D&D Gameplay Expansion Book

Dungeons & Dragons$53.0165 rev

3mo ago

Writpoty Dungeons Dragons Gifts DND Gifts Hat Fathers Day Gfit for Dad Husband Boyfriends Son DND Lover - Adjustable Baseball Cap

Writpoty$17.3836 rev

6mo ago

Game Master Noisemaker with 16 Sounds Fantasy Sound Machine - RPG Effects for Tabletop Gaming - Gift for Immersive Questing Unique for Players Accessories (Dungeons & Dragons DND D&D Compatible)

ZANY TRAINS$12.9728 rev

8mo ago

CZYY Mini RPG Adventure Kit with DM Screen Maps Tokens & Dice

CZYY$49.8636 rev

9mo ago

ENHANCE Designer Edition DnD Backpack - Stylish RPG Backpack for Dungeons and Dragons - Travel DnD Bag fits 4 Books and Binder with Miniature Storage Map Holder Comfortable Shoulder Straps (Tan)

ENHANCE$59.8153 rev

11mo ago

What buyers say about dungeons and dragons gifts

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“The build quality is impressive”

Value For Money12%

“Excellent Value”

Color9%

“The color is accurate as shown”

Fun/Entertainment Experience9%

“Good family game”

Gifting Purpose5%

“It was a gift”

Advertised Vs Actual Product4%

“Exactly as pictured”

Design-Overall4%

“Pretty cool designs”

Size-Overall3%

“consistent size”

Durability3%

“still look like new”

Ease Of Use3%

“Easy to put on”

What buyers complain about

Size-Overall12%

“Very small”

Quality-Overall9%

“They need to stop lowering the quality”

Value For Money8%

“Not worth the money”

Durability8%

“Doesnt last”

Color5%

“Wrong color”

Advertised Vs Actual Product3%

“Misleading”

Strength2%

“I thought it was hard plastic however it is flimsy”

Material Quality2%

“very soft plastic”

Ease Of Cleaning2%

“a mess to clean up”

Smell2%

“Smells terrible”

Top return reasons

Size-Overall18%

Advertised Vs Actual Product18%

Value For Money13%

Defective Material/Parts9%

Product Condition6%

Quality-Overall4%

Gifting Purpose3%

Color3%

Functionality-Overall3%

Scratch Resistance2%

Common questions

Is dungeons and dragons gifts profitable to sell on Amazon United States?: The niche generates $10.6M/yr across 89 tracked products. 11 of 19 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (61/100).
How competitive is the dungeons and dragons gifts niche?: 53 brands and 140 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in dungeons and dragons gifts?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.6%.
When does demand for dungeons and dragons gifts peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 8.6× the quietest.
What does it cost to enter the dungeons and dragons gifts niche?: Listings span $5.15–$6380.36; the average listing price is $104.17 (sweet spot $15–$100). The average incumbent carries 2,071 reviews — the moat a new listing must climb.