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Dungeons and Dragons Figures

Dungeons and Dragons Figures shows low returns (0.9%), but soft demand (-15.5% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46

Market size 19Growth 17Conversion 29Competition 84Returns 96Price range 42Avg price 95Brand share 38Review moat 94Quality gap 58
This niche Category average · 3,143 niches

Is Dungeons and Dragons Figures profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Dungeons and Dragons Figures is a $76K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Dungeons and Dragons Figures: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.5% over the last 90 days and 2.3% of searches end in a purchase.

$76K

revenue / yr

Units sold / yr2K
Search volume / yr-15.5%74K
Conversion rate2.3%
Avg price$44.25

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers15 · 189
Top-5 product click share31%
Open market18%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement47%
New entrants (1y)18· 7 succeeded
Avg rating4.4★
Avg reviews129

Top Dungeons and Dragons Figures products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

$0$2K$5K$7K$9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 flat

Sellers

189

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

31%

Top 20: 71%

Open market

15%

  • Funko60%
  • WizKids9%
  • Buckle-Down6%
  • MEIXIAOZHOU5%
  • Dungeons & Dragons3%
  • Gale Force Nine3%
  • Open — no brand owns it (9 brands, 15%)

Dungeons and Dragons Figures demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR2.3%Products49Brands15Top 5 Brands82%OOS Rate7.7%Rating4.4★Reviews129Avg BSR#52,316
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Top Dungeons and Dragons Figures search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • drizzt26K/yr
  • drizzt dourden14K/yr
  • dungeons and dragons funko pop11K/yr
  • funko pop dungeons and dragons7K/yr
  • dnd funko pop7K/yr
  • funko dungeons and dragons5K/yr
  • dungeons and dragons funko5K/yr

What reviews say buyers love and hate about Dungeons and Dragons Figures

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Collectibles47%

Awesome pop for collectors

Value For Money11%

Great value

Quality-Overall10%

Overall, I think this is a nice quality hat, and the design is really funny

Advertised Vs Actual Product8%

this was everything I expected

Size-Overall8%

Good size for the price

What buyers complain about

93% of reviews
Quality-Overall28%

Not the quality i expected for the price

Value For Money17%

This was a money grab

Design-Overall17%

Bad alteration to sheath design

Strength17%

is flimsy

Durability8%

It didn't stand even to begin with

Dungeons and Dragons Figures return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Product Condition
23%
2Mechanism Issues
13%
3Size-Overall
12%
4Value For Money
12%
5Defective Material/Parts
10%

Common Dungeons and Dragons Figures questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dungeons and Dragons Figures 52/100 on Amazon United States — Worth a look. The niche generates $76K/yr across 49 tracked products. 7 of 18 products launched in the last 360 days are still selling. Search demand moved -15.5% over the last 90 days.
Search demand for Dungeons and Dragons Figures on Amazon United States peaks in Oct–Nov–Dec, where the busiest month runs 4.6× the quietest.