dungeons and dragons figures
Worth a lookShows low returns (0.9%), but soft demand (-15.5% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$44.25avg listing price — sweet spot $15–$100
Review moat
Great128.94avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$6.50–$209.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$76K$76K/yr · 74K searches
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dungeons and dragons figures is a $76K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
dungeons and dragons figures market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $55K–$66K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #52,316
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 47%
- Out of stock
- 7.7%
- Avg brand age
- 35 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
15 flat
Sellers
189
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
31%
Top 20: 71%
Open market
15%
- Funko60%
- WizKids9%
- Buckle-Down6%
- MEIXIAOZHOU5%
- Dungeons & Dragons3%
- Gale Force Nine3%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Top dungeons and dragons figures search terms
- drizzt26K/yr
- drizzt dourden14K/yr
- dungeons and dragons funko pop11K/yr
- funko pop dungeons and dragons7K/yr
- dnd funko pop7K/yr
- funko dungeons and dragons5K/yr
- dungeons and dragons funko5K/yr
Top dungeons and dragons figures products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop Games: Dungeons & Dragons - Drizzt & Guenhwyvar 2 Pack - D&D - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans
Funko$23.184.8★172 rev
Dungeons & Dragons Clamp Buckle Belt
Buckle-Down$19.840.0★0 rev
WizKids D&D The Legend of Drizzt 35th Anniversary - Tabletop Companions Boxed Set Dungeons and Dragons Miniatures
WizKids$47.794.6★90 rev
Pop! Super: Dungeons & Dragons - Bahamut *Metallic* (GameStop Exclusive)
Funko$37.994.5★57 rev
Funko POP! Book Cover: Dungeons & Dragons - Dungeon Masters Guide - Venger
Funko$16.884.6★57 rev
Newest
by launch date
Bitty POP! + Dice: Dungeons & Dragons S1
Funko$14.835 rev
Funko Pop! Games: Baldurs Gate 3 - The Emperor - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display
Funko$15.4255 rev
Flash Medieval Replica Sword Knight Drizzt DoUrden Sword with Sheath Cast Stainless Steel Cosplay Collectible Sword for Fans not Sharp 39 in
MEIXIAOZHOU$109.661 rev
Funko POP! Games: D&D - Strahd (Shapechanger)
Funko$14.8722 rev
Funko Pop! Games: D&D - Valindra Shadowmantle - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors
Funko$15.237 rev
Trending
90-day click momentumBitty POP! + Dice: Dungeons & Dragons S1
Funko$14.834.5★
CafePress Dungeons and Dragons Drizzt Unique Adjustable Baseball Hat
CafePress$17.982.0★
Dungeons & Dragons Clamp Buckle Belt
Buckle-Down$19.840.0★
Icewind Medieval Replica Sword Knight Drizzt DoUrden Sword with Sheath Cast Stainless Steel Cosplay Collectible Sword for Fans not Sharp 39 in
MEIXIAOZHOU$110.582.0★
Funko Pop! Games: Baldurs Gate 3 - The Emperor - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors and Display
Funko$15.424.5★
What buyers say about dungeons and dragons figures
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome pop for collectors”
“Great value”
“Overall, I think this is a nice quality hat, and the design is really funny”
“this was everything I expected”
“Good size for the price”
“Dad loved it for his Christmas gift”
“Nice paint”
“Fun”
“Overall, I think this is a nice quality hat, and the design is really funny”
“I didn't notice any defects or issues with the stitching”
What buyers complain about
“Not the quality i expected for the price”
“This was a money grab”
“Bad alteration to sheath design”
“is flimsy”
“It didn't stand even to begin with”
“theyve gotten several holes on the seams”
“theyre thin”
Top return reasons
Common questions
- Is dungeons and dragons figures profitable to sell on Amazon United States?
- The niche generates $76K/yr across 49 tracked products. 7 of 18 products launched in the last 360 days are still selling. 90-day search growth is -15.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the dungeons and dragons figures niche?
- 15 brands and 189 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in dungeons and dragons figures?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Design-Overall. The return rate is 0.9%.
- When does demand for dungeons and dragons figures peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the dungeons and dragons figures niche?
- Listings span $6.50–$209.23; the average listing price is $44.25 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.