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Dungeons and Dragons Figures

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -15.5% this quarter, so Dungeons and Dragons Figures is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Market size
$76K/yr74K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
31%top-5 click share · 15 brands · 189 sellers

Flapen Score

Dungeons and Dragons Figures against its category

The dotted line is the Toys & Games average. Past it, Dungeons and Dragons Figures is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dungeons and Dragons Figures market on Amazon at a glance

Shoppers on Amazon United States searched for Dungeons and Dragons Figures 74K times last year and spent an estimated $76K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
2.3%
Market size, estimated
$76Ka year
Peak month
December4.6× the quietest month
Top search term
drizzt26K searches a year

02 · Price

A sale here is worth $44.25.

Listings sell for $44.25 on average, from $6.50 to $209.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $44.25 that is $0 to $4K a year per listing.

Average price
$44.25inside the $15 to $100 sweet spot
Price range
$6.50–$209.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #52,316 within Statues, Bobbleheads & Busts. It carries 129 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
73%
Out of stock, average day
7.7%
Average rank
#52,316in Statues, Bobbleheads & Busts
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
129per listing
Listings tracked
49

04 · Newcomers

7 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
7Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dungeons and Dragons Figures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

15 flat

Sellers

189

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

31%

Top 20: 71%

Open market

15%

  • Brand 160%
  • Brand 29%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 15%)

Demand

Dungeons and Dragons Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Dungeons and Dragons Figures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drizzt26K/yr
  • drizzt dourden14K/yr
  • dungeons and dragons funko pop11K/yr
  • funko pop dungeons and dragons7K/yr
  • dnd funko pop7K/yr
  • funko dungeons and dragons5K/yr
  • dungeons and dragons funko5K/yr

Reviews and returns

What reviews say buyers love and hate about Dungeons and Dragons Figures

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Collectibles”
28%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Not the quality i expected for the price”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dungeons and Dragons Figures questions

Answered from the same tracked data.