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Dungeon Mayhem

a concentrated shelf (top 5 take 100% of clicks) — Dungeon Mayhem doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 2,913 of 3,143 Toys & Games niches · −15 vs the category median of 46

Market size 19Growth 23Conversion 39Competition 0Returns 93Price range 79Avg price 92Brand share 0Review moat 36Quality gap 13
This niche Category average · 3,143 niches

Is Dungeon Mayhem profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Dungeon Mayhem is a $75K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Dungeon Mayhem: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.0% over the last 90 days and 3.1% of searches end in a purchase.

$75K

revenue / yr

Units sold / yr3K
Search volume / yr-3.0%111K
Conversion rate3.1%
Avg price$21.94

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 18
Top-5 product click share100%
Open market0%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement25%
New entrants (1y)0· 0 succeeded
Avg rating4.8★
Avg reviews2,950

Top Dungeon Mayhem products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$11K$23K$34K$45K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Dungeons & Dragons75%
  • Hasbro Gaming17%
  • Wiggles 3D8%
  • Open — no brand owns it (0%)

Dungeon Mayhem demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume111KCVR3.1%Products4Brands3Top 5 Brands100%OOS Rate35.9%Rating4.8★Reviews2,950Avg BSR#1,504
8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Top Dungeon Mayhem search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dungeon mayhem45K/yr
  • dungeon mayhem card game14K/yr
  • marvel game11K/yr
  • dungeon mayhem monster madness9K/yr
  • marvel board games9K/yr
  • monster mayhem5K/yr
  • monster madness3K/yr
  • dungeon mayhem expansion pack2K/yr

What reviews say buyers love and hate about Dungeon Mayhem

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Fun/Entertainment Experience65%

So much FUN

Ease Of Use15%

it makes it way easier

Value For Money8%

Great value

Product Condition3%

Perfect conditions, new and sealed, as advertised

Advertised Vs Actual Product3%

as advertised

What buyers complain about

83% of reviews
Size-Overall50%

My one gripe is that these cards are *slightly* larger. only by ~2 mm

Fun/Entertainment Experience17%

it's impossible to experience them when pausing for a second will cause you to lose the game

Compatibility-Overall17%

Fast reflexes is not compatible with me

Dungeon Mayhem return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
25%
2Advertised Vs Actual Product
25%
3Fun/Entertainment Experience
17%
4Defective Material/Parts
8%
5Product Condition
8%

Common Dungeon Mayhem questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dungeon Mayhem 31/100 on Amazon United States — Skip it. The niche generates $75K/yr across 4 tracked products. Search demand moved -3.0% over the last 90 days.
Search demand for Dungeon Mayhem on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.8× the quietest.