Skip to content

Dune Merchandise

Maybe

The top 5 products take only 20% of clicks. But shoppers spend an estimated $65K a year here, so Dune Merchandise is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46
Market size
$65K/yr221K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
20%top-5 click share · 44 brands · 266 sellers

Flapen Score

Dune Merchandise against its category

The dotted line is the Toys & Games average. Past it, Dune Merchandise is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dune Merchandise market on Amazon at a glance

Shoppers on Amazon United States searched for Dune Merchandise 221K times last year and spent an estimated $65K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
1.5%
Market size, estimated
$65Ka year
Peak month
December5.5× the quietest month
Top search term
theory 1155K searches a year

02 · Price

A sale here is worth $20.17.

Listings sell for $20.17 on average, from $6.86 to $136.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $20.17 that is $0 to $2K a year per listing.

Average price
$20.17inside the $15 to $100 sweet spot
Price range
$6.86–$136.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #30,440 within Standard Playing Card Decks. It carries 700 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
2.0%
Average rank
#30,440in Standard Playing Card Decks
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
700per listing
Listings tracked
108

04 · Newcomers

9 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
9Amazon's first-year sales bar
Average brand age
47 months

Products

Top Dune Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

266

Top-5 brand share

66%

Top 20: 87%

Top-5 click share

20%

Top 20: 48%

Open market

31%

  • Brand 139%
  • Brand 213%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Dune Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Dune Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • theory 1155K/yr
  • dune merch31K/yr
  • dune merchandise18K/yr
  • dune shirt13K/yr
  • gothic playing cards9K/yr
  • girly playing cards9K/yr
  • art playing cards7K/yr
  • dune t shirt6K/yr
  • hamilton playing cards17K/yr
  • butterfly playing cards6K/yr

Reviews and returns

What reviews say buyers love and hate about Dune Merchandise

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Color”
1.0%of orders come back
“Disappointing color”
A buyer, on “Color”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dune Merchandise questions

Answered from the same tracked data.