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Dry Erase Markers for Kids

Fail

Prices span $5.47–$17.07, mostly outside the sweet spot, so Dry Erase Markers for Kids is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$150K/yr135K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
57%top-5 click share · 13 brands · 98 sellers

Flapen Score

Dry Erase Markers for Kids against its category

The dotted line is the Toys & Games average. Past it, Dry Erase Markers for Kids is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Erase Markers for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Dry Erase Markers for Kids 135K times last year and spent an estimated $150K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
10.0%
Market size, estimated
$150Ka year
Peak month
December3.2× the quietest month
Top search term
washable dry erase markers for kids57K searches a year

02 · Price

A sale here is worth $11.02.

Listings sell for $11.02 on average, from $5.47 to $17.07. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $11.02 that is $8K to $11K a year per listing.

Average price
$11.02under the $15 to $100 sweet spot
Price range
$5.47–$17.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #159 within Drawing & Painting Supplies. It carries 6,684 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#159in Drawing & Painting Supplies
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
6,684per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Dry Erase Markers for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

98

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

11%

  • Brand 149%
  • Brand 212%
  • Brand 312%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 11%)

Demand

Dry Erase Markers for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Dry Erase Markers for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • washable dry erase markers for kids57K/yr
  • washable dry erase markers30K/yr
  • crayola washable dry erase markers6K/yr
  • washable white board markers for kids6K/yr
  • dry erase markers washable6K/yr
  • dry erase markers for kids washable5K/yr
  • kids dry erase markers washable3K/yr
  • dry erase washable markers for kids3K/yr
  • washable expo markers for kids3K/yr
  • dry erase markers washable for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Erase Markers for Kids

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
21%of negative reviews mention “Color”
0.7%of orders come back
“Colors are not right”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dry Erase Markers for Kids questions

Answered from the same tracked data.