dreidels for hanukkah
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good666.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$1.34–$34.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.45avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$85K$85K/yr · 300K searches
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dreidels for hanukkah is a $85K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
dreidels for hanukkah market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $374K–$498K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #2,485
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 79%
- Out of stock
- 10.1%
- Avg brand age
- 65 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
18
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
42%
Top 20: 92%
Open market
3%
- The Dreidel Company68%
- Izzy 'n' Dizzy17%
- LEGENDARY-YES5%
- Zion Judaica Ltd3%
- Fuoequl2%
- kate spade new york2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 98.6×
Top dreidels for hanukkah search terms
- dreidel90K/yr
- dreidels46K/yr
- dradle11K/yr
- dreidel game15K/yr
- dreidels for kids37K/yr
- dradels5K/yr
- dradel3K/yr
- dradle game3K/yr
- dreidels for hanukkah33K/yr
- hanukkah dreidel12K/yr
Top dreidels for hanukkah products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Izzy n Dizzy Hanukkah Dreidels - Extra Large Blue and White Wooden Dreidel - 2 Pack
Izzy 'n' Dizzy$7.934.5★253 rev
25-Pack Natural Wood Dreidels Hanukkah Draydel with English Transliteration & Instruction Cards
The Dreidel Company$14.594.8★2,043 rev
10-Pack Natural Wood Dreidels Hanukkah Draydel with English Transliteration & Instruction Cards
The Dreidel Company$9.374.8★2,043 rev
The Dreidel Company Wood Multi-Colored Dreidels Medium Sized Hanukkah Draydels with English Transliteration - (Pack of 4)
The Dreidel Company$6.944.3★158 rev
100-Pack Hanukkah Dreidels Multicolor Plastic Chanuka Draydels with English Transliteration Includes Dreidel Game Instruction Cards
The Dreidel Company$18.664.7★1,069 rev
Newest
by launch date
Wonderjune 2 Pcs Hanukkah Dreidels Extra Large Wooden Dreidel for Hanukkah Decoration with English Transliteration Forever Spinning Tops Party Favors(Temples)
Wonderjune$6.1947 rev
kate spade new york Oak Street Dreidel Hanukkah Decorations Indoor Decor
kate spade new york$23.168 rev
Put and Take Spinner Top Game Solid Brass Dreidle Spinning Top Adult Gambling Game of Chance Ante Up Six Side Spin Dice (1 Pack) LEGENDARY-YES
LEGENDARY-YES$29.783 rev
Fuoequl Put and take Ante-up Game of Chance Gambling top dice Type Game (1)
Fuoequl$11.3276 rev
Put and Take Spinner Solid Brass Spin Dice Game of Chance Gambling Top Dice Type Game (LEGENDARY-YES)
LEGENDARY-YES$24.19228 rev
Trending
90-day click momentumPut and Take Spinner Solid Brass Spin Dice Game of Chance Gambling Top Dice Type Game (LEGENDARY-YES)
LEGENDARY-YES$24.194.7★
Put and Take Spinner Top Game Solid Brass Dreidle Spinning Top Adult Gambling Game of Chance Ante Up Six Side Spin Dice (1 Pack) LEGENDARY-YES
LEGENDARY-YES$29.785.0★
The Dreidel Company Extra Large Hand Painted Wood Hanukkah Dreidels 2-Pack Blue & White Star Design
The Dreidel Company$8.614.3★
Fuoequl Put and take Ante-up Game of Chance Gambling top dice Type Game (1)
Fuoequl$11.324.0★
The Dreidel Company Wood Multi-Colored Dreidels Medium Sized Hanukkah Draydels with English Transliteration - (Pack of 4)
The Dreidel Company$6.944.3★
What buyers say about dreidels for hanukkah
What buyers praise and complain about, mined from review topics.What buyers love
“Fun game”
“This was well made”
“Instructions to play are included”
“Bonus-they are so affordable”
“All my grandkids love this top it lights up”
“I love the design”
“the size is nice”
“Fun gun”
“These were perfect for teaching my class how to play”
What buyers complain about
“Grreat for small hands”
“I Expected a brand new unused product”
“This particular spinner is made poorly”
“its just not worth the money”
“the lack of durability is disappointing”
Top return reasons
Common questions
- Is dreidels for hanukkah profitable to sell on Amazon United States?
- The niche generates $85K/yr across 29 tracked products. 90-day search growth is -19.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the dreidels for hanukkah niche?
- 8 brands and 18 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in dreidels for hanukkah?
- Top complaints mined from reviews: Size-Overall, Product Condition, Quality-Overall. The return rate is 1.7%.
- When does demand for dreidels for hanukkah peak?
- Demand peaks in Nov–Dec; the busiest month runs 98.6× the quietest.
- What does it cost to enter the dreidels for hanukkah niche?
- Listings span $1.34–$34.99; the average listing price is $12.45 (sweet spot $15–$100). The average incumbent carries 667 reviews — the moat a new listing must climb.