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Drawing Pencils for Kids 9-12

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Drawing Pencils for Kids 9-12 is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 46
Market size
$990K/yr573K searches / yr
90-day growth
+92.9%search demand this quarter
Competition
81%top-5 click share · 5 brands · 142 sellers

Flapen Score

Drawing Pencils for Kids 9-12 against its category

The dotted line is the Toys & Games average. Past it, Drawing Pencils for Kids 9-12 is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawing Pencils for Kids 9-12 market on Amazon at a glance

Shoppers on Amazon United States searched for Drawing Pencils for Kids 9-12 573K times last year and spent an estimated $990K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +92.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $990K a year.

Searches, last 12 months
573K
Growth, 90 days vs prior 90
+92.9%
Conversion, latest week
12.2%
Market size, estimated
$990Ka year
Peak month
August6.8× the quietest month
Top search term
erasable colored pencils167K searches a year

02 · Price

A sale here is worth $14.16.

Listings sell for $14.16 on average, from $4.43 to $52.76. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $14.16 that is $85K to $113K a year per listing.

Average price
$14.16under the $15 to $100 sweet spot
Price range
$4.43–$52.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$85K–$113K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Drawing & Painting Supplies. It carries 10,329 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#73in Drawing & Painting Supplies
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
10,329per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Drawing Pencils for Kids 9-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

142

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 53%

Demand

Drawing Pencils for Kids 9-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 6.8×

Search terms

Top Drawing Pencils for Kids 9-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • erasable colored pencils167K/yr
  • crayola colored pencils 24 count47K/yr
  • colored pencils 24 count170K/yr
  • 24 colored pencils26K/yr
  • colored pencils 2414K/yr
  • 24 count colored pencils13K/yr
  • 24 pack colored pencils16K/yr
  • colored pencils with erasers25K/yr
  • crayola erasable colored pencils19K/yr
  • colored pencils erasable17K/yr

Reviews and returns

What reviews say buyers love and hate about Drawing Pencils for Kids 9-12

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Color”
19%of negative reviews mention “Color”
0.6%of orders come back
“Colors dull”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Drawing Pencils for Kids 9-12 questions

Answered from the same tracked data.