Is drawing pencils for kids 9-12 profitable to sell on Amazon United States?

The niche generates $990K/yr across 11 tracked products. 90-day search growth is +92.9%. Flapen's verdict: Launch it (57/100).

How competitive is the drawing pencils for kids 9-12 niche?

5 brands and 142 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in drawing pencils for kids 9-12?

Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.6%.

When does demand for drawing pencils for kids 9-12 peak?

Demand peaks in Jul–Aug; the busiest month runs 6.8× the quietest.

What does it cost to enter the drawing pencils for kids 9-12 niche?

Listings span $4.43–$52.76; the average listing price is $14.16 (sweet spot $15–$100). The average incumbent carries 10,329 reviews — the moat a new listing must climb.

drawing pencils for kids 9-12

Launch it

A $990K/yr market growing +92.9% this quarter with returns at 0.6% — clears our launch bar.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Growth

Great+92.9%

90-day search growth — must beat 0% to launch

Price range

Great$4.43–$52.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$990K

$990K/yr · 573K searches

Avg price

Good$14.16

avg listing price — sweet spot $15–$100

Review moat

Bad10,329.27

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, drawing pencils for kids 9-12 is a $990K/yr Amazon United States market (573K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 57/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

drawing pencils for kids 9-12 market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: $1.4M–$1.8M; units × avg price
Conversion rate: 12.2%
Avg BSR: #73
Page quality: 0%
Prime: 91%
Sponsored: 36%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

142

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Crayola86%
KALOUR5%
Techjob4%
Pentel3%
BIC3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +92.9% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 6.8×

Open Trend

Top drawing pencils for kids 9-12 search terms

erasable colored pencils167K/yr +15.5%6.5% conv.
crayola colored pencils 24 count47K/yr +521.4%8.7% conv.
colored pencils 24 count170K/yr +357.3%8.0% conv.
24 colored pencils26K/yr +311.0%8.1% conv.
colored pencils 2414K/yr +334.1%5.5% conv.
24 count colored pencils13K/yr +944.4%9.1% conv.
24 pack colored pencils16K/yr +321.5%8.7% conv.
colored pencils with erasers25K/yr -1.3%7.9% conv.
crayola erasable colored pencils19K/yr +26.8%10.5% conv.
colored pencils erasable17K/yr +61.8%7.1% conv.

All search terms

Top drawing pencils for kids 9-12 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crayola Erasable Colored Pencils (24ct) Kids Coloring Pencils for Coloring Books Assorted Colors Arts & Crafts Supplies Gifts Ages 6 7 8

Crayola$5.794.7★17,682 rev

Crayola Colored Pencils (36ct) Teacher School Supplies for Kids & Adults Preschool Classroom Must Haves Coloring Gift Ages 3+

Crayola$5.254.8★49,939 rev

Crayola Colored Pencil 24 count each (Pack of 2)

Crayola$13.474.8★1,038 rev

Crayola Erasable Colored Pencils (50ct) Back to School Supplies for Kids Teacher Gifts 6 7 8 [Amazon Exclusive]

Crayola$15.904.7★17,682 rev

KALOUR 50 Colors Erasable Colored Pencils Set - Easy to Erase Vibrant and Smooth Coloring Pencils with Erasers - Ideal for Drawing Sketching and Coloring Books -Perfect for Adults Beginners Artists

KALOUR$14.014.6★268 rev

Newest

by launch date

KALOUR 50 Colors Erasable Colored Pencils Set - Easy to Erase Vibrant and Smooth Coloring Pencils with Erasers - Ideal for Drawing Sketching and Coloring Books -Perfect for Adults Beginners Artists

KALOUR$14.01268 rev

1y ago

Techjob Mechanical Colored Pencils 2.6mm 36PCS Colored Pencils for Adults

Techjob$15.83862 rev

3y ago

BIC Velocity Mechanical Pencils with Colored Leads Medium Point (0.7 mm) School Supplies for Color-Coding Notes and Drawings 6-Count Pack in Assorted Colors

BIC$10.622,473 rev

5y ago

Crayola Erasable Colored Pencils (50ct) Back to School Supplies for Kids Teacher Gifts 6 7 8 [Amazon Exclusive]

Crayola$15.9017,682 rev

8y ago

Crayola Colored Pencils 24 Count (Pack of 12)

Crayola$52.76188 rev

11y ago

What buyers say about drawing pencils for kids 9-12

What buyers praise and complain about, mined from review topics.

What buyers love

Color38%

“Vivid colors”

Quality-Overall17%

“Good variety”

Value For Money10%

“Budget friendly”

Fun/Entertainment Experience7%

“Fun for the whole family”

Advertised Vs Actual Product4%

“As advertised”

Efficiency2%

“Works good lo”

Educational-Overall2%

“Perfect for school”

Durability2%

“reliable and solid”

Size-Overall2%

“perfect fit for her hands”

Sharpness1%

“Did I mention get a good sharpener”

What buyers complain about

Color19%

“Colors dull”

Quality-Overall17%

“Poor Quality Control”

Durability14%

“Constantly breaking”

Strength10%

“It breaks too easily”

Value For Money8%

“the refills are truly expensive”

Sharpness4%

“when I sharpen them the led breaks again so I have to keep sharpening until the led does not break which wears them down faster”

Functionality-Overall3%

“Blue pencil doesnt work”

Product Condition3%

“Broken. Maybe used? First time I opened the box and 6 pencils look like they were mistaken for chalk and used on a sidewalk 🙄”

Ease Of Use3%

“I imagine they would be a little frustrating to blend”

Grip2%

“Literally not enough to stay in the pencils grips”

Top return reasons

Value For Money30%

Color19%

Product Condition8%

Defective Material/Parts7%

Functionality-Overall7%

Size-Overall5%