Dragonite
Dragonite shows low returns (0.5%), but soft demand (-6.0% this quarter) keeps it on the watch list.
Flapen Score
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Is Dragonite profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Dragonite is a $148K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Worth a look — 52/100.
Dragonite: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.0% over the last 90 days and 1.8% of searches end in a purchase.
$148K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 62 products
Top Dragonite products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pokemon Moncolle MS-25 Kailyu 1.5 inches
- Price
- $9.46
- Rating
- 4.5/5
- Reviews
- 229
- Age
- 3y ago
Dragonite 149/165 - Dragonair Dratini - Pokemon 151 - Evolution Card Set - Holo Rare
- Price
- $7.40
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 3y ago
Pokemon - Mega Dragonite ex 152/217 - Ascended Heroes - Ultra Rare - Foil - Single Card
- Price
- $14.56
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4y ago
Dragonite ex - Tera - 159/197 Double Rare - Obsidian Flames - Pokemon Evolution 3 Card Lot
- Price
- $9.20
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2y ago
Pokmon 12 Dragonite Plush - Officially Licensed - Generation 1 Dratini & Dragonair Evolution - Authentic Soft Stuffed Animal Toy Figure - Gift for Kids Boys Girls - 2+
- Price
- $39.04
- Rating
- 4.8/5
- Reviews
- 1,391
- Age
- 6y ago
Trending
90-day click momentumPokemon - Mega Dragonite ex 152/217 - Ascended Heroes - Ultra Rare - Foil - Single Card
- Price
- $14.56
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4y ago
Pokmon Dragonite Charizard Prepare For Battle - Kids Long Sleeve Tee
- Price
- $18.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Pokmon Dragonite Charizard Prepare For Battle - Kids Short Sleeve Tee
- Price
- $17.99
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3y ago
Pokemon Hoodie for Boys & Teens Hooded Sweatshirt Warm Anime Pikachu Sweater (Black/Blue Dragonite 11-12 Years)
- Price
- $18.79
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 2y ago
Pokemon Boys Hoodie with Cuffed Sleeves Kangaroo Pocket - Anime Gifts (Black/Blue Dragonite 7-8 Years)
- Price
- $25.17
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 2y ago
Newest
by launch date
Takara Tomy (Takara Tomy) Pocket Monster Pokemon Pokenade Monster Ball
- Price
- $113.62
- Rating
- 4.3/5
- Reviews
- 105
- Age
- 11mo ago
5 Pokemon Ultra Rare Card Lot - V Gx ex Assorted Variety - No Duplicates
- Price
- $9.96
- Rating
- 4.2/5
- Reviews
- 1,138
- Age
- 1y ago
Squishmallows Original 10in Dragonite Pokmon Plush - Ultrasoft Official Jazwares Plush (Little)
- Price
- $26.79
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 1y ago
Celestial Pastel Dragonite Clouds White T-Shirt
- Price
- $19.25
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 2y ago
Pokmon Dragonite Stained Glass Dragon Type Generation 1 Graphic Tees and T Shirts for Men and Women
- Price
- $19.04
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
Brands
12 rising
Sellers
295
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
30%
Top 20: 65%
Open market
8%
- Pokémon53%
- タカラトミー(TAKARA TOMY)22%
- Squishmallows5%
- TOMY4%
- Funko4%
- HYBRID APPAREL4%
- Open — no brand owns it (6 brands, 8%)
Dragonite demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.4×
Top Dragonite search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dragonite101K/yr
- dragonite pokemon card35K/yr
- takara tomy pokemon51K/yr
- pokemon moncolle35K/yr
- pokemon dragonite14K/yr
- dragonite card8K/yr
- pokemon tomy10K/yr
- pokemon takara tomy10K/yr
- moncolle9K/yr
- tomy pokemon8K/yr
What reviews say buyers love and hate about Dragonite
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Great for collectors”
“Great deal”
“Good Quality”
“Perfect Christmas gift”
“EXACTLY WHAT I WANTED”
What buyers complain about
89% of reviews“too expensive”
“Tiny toy”
“False advertisement”
“I like it overall just bummed out over quality”
“I consider this illegal”
Dragonite return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
77%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dragonite questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
