Dragonite
MaybeAn estimated 0.5% of orders come back. But demand is soft, at -6.0% this quarter, so Dragonite is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 4652
- Market size
- $148K/yr300K searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 30%top-5 click share · 12 brands · 295 sellers
Flapen Score
Dragonite against its category
The dotted line is the Toys & Games average. Past it, Dragonite is stronger. Inside it, weaker.
Market
The Dragonite market on Amazon at a glance
Shoppers on Amazon United States searched for Dragonite 300K times last year and spent an estimated $148K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.
- Searches, last 12 months
- 300K
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $148Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- dragonite101K searches a year
02 · Price
A sale here is worth $27.07.
Listings sell for $27.07 on average, from $6.75 to $123.06. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $27.07 that is $0 to $3K a year per listing.
- Average price
- $27.07inside the $15 to $100 sweet spot
- Price range
- $6.75–$123.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #6,196 within Collectible Card Games. It carries 414 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 77%
- Out of stock, average day
- 7.2%
- Average rank
- #6,196in Collectible Card Games
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 414per listing
- Listings tracked
- 62
04 · Newcomers
4 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Dragonite products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pokemon Moncolle MS-25 Kailyu 1.5 inches
- Price
- $9.46
- Rating
- 4.5/5
- Reviews
- 229
- Age
- 3y ago

Dragonite 149/165 - Dragonair Dratini - Pokemon 151 - Evolution Card Set - Holo Rare
- Price
- $7.40
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 3y ago

Pokemon - Mega Dragonite ex 152/217 - Ascended Heroes - Ultra Rare - Foil - Single Card
- Price
- $14.56
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4y ago

Dragonite ex - Tera - 159/197 Double Rare - Obsidian Flames - Pokemon Evolution 3 Card Lot
- Price
- $9.20
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2y ago

Pokmon 12 Dragonite Plush - Officially Licensed - Generation 1 Dratini & Dragonair Evolution - Authentic Soft Stuffed Animal Toy Figure - Gift for Kids Boys Girls - 2+
- Price
- $39.04
- Rating
- 4.8/5
- Reviews
- 1,391
- Age
- 6y ago
Trending
estimated 90-day click momentum
Pokemon - Mega Dragonite ex 152/217 - Ascended Heroes - Ultra Rare - Foil - Single Card
- Price
- $14.56
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4y ago

Pokmon Dragonite Charizard Prepare For Battle - Kids Long Sleeve Tee
- Price
- $18.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Pokmon Dragonite Charizard Prepare For Battle - Kids Short Sleeve Tee
- Price
- $17.99
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3y ago

Pokemon Hoodie for Boys & Teens Hooded Sweatshirt Warm Anime Pikachu Sweater (Black/Blue Dragonite 11-12 Years)
- Price
- $18.79
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 2y ago

Pokemon Boys Hoodie with Cuffed Sleeves Kangaroo Pocket - Anime Gifts (Black/Blue Dragonite 7-8 Years)
- Price
- $25.17
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 2y ago
Newest
by launch date
Takara Tomy (Takara Tomy) Pocket Monster Pokemon Pokenade Monster Ball
- Price
- $113.62
- Rating
- 4.3/5
- Reviews
- 105
- Age
- 11mo ago

5 Pokemon Ultra Rare Card Lot - V Gx ex Assorted Variety - No Duplicates
- Price
- $9.96
- Rating
- 4.2/5
- Reviews
- 1,138
- Age
- 1y ago

Squishmallows Original 10in Dragonite Pokmon Plush - Ultrasoft Official Jazwares Plush (Little)
- Price
- $26.79
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 1y ago

Celestial Pastel Dragonite Clouds White T-Shirt
- Price
- $19.25
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 2y ago

Pokmon Dragonite Stained Glass Dragon Type Generation 1 Graphic Tees and T Shirts for Men and Women
- Price
- $19.04
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
12 rising
Sellers
295
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
30%
Top 20: 65%
Open market
8%
- Pokémon53%
- タカラトミー(TAKARA TOMY)22%
- Squishmallows5%
- TOMY4%
- Funko4%
- HYBRID APPAREL4%
- Open — no brand owns it (6 brands, 8%)
Demand
Dragonite search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Dragonite search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dragonite101K/yr
- dragonite pokemon card35K/yr
- takara tomy pokemon51K/yr
- pokemon moncolle35K/yr
- pokemon dragonite14K/yr
- dragonite card8K/yr
- pokemon tomy10K/yr
- pokemon takara tomy10K/yr
- moncolle9K/yr
- tomy pokemon8K/yr
Reviews and returns
What reviews say buyers love and hate about Dragonite
We read the reviews and the return reasons for every product selling here.
“too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dragonite questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








