Is dragonite profitable to sell on Amazon United States?

The niche generates $148K/yr across 62 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the dragonite niche?

12 brands and 295 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in dragonite?

Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.5%.

When does demand for dragonite peak?

Demand peaks in Feb–Mar–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the dragonite niche?

Listings span $6.75–$123.06; the average listing price is $27.07 (sweet spot $15–$100). The average incumbent carries 414 reviews — the moat a new listing must climb.

dragonite

Worth a look

Shows low returns (0.5%), but soft demand (-6.0% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.07

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Review moat

Great414.23

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.75–$123.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$148K

$148K/yr · 300K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dragonite is a $148K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

dragonite market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $108K–$135K; units × avg price
Conversion rate: 1.8%
Avg BSR: #6,196
Page quality: 0%
Prime: 77%
Sponsored: 47%
Out of stock: 7.2%
Avg brand age: 43 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

295

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

30%

Top 20: 65%

Open market

Pokémon53%
タカラトミー(TAKARA TOMY)22%
Squishmallows5%
TOMY4%
Funko4%
HYBRID APPAREL4%
Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top dragonite search terms

dragonite101K/yr +1.8%1.0% conv.
dragonite pokemon card35K/yr +1.1%1.5% conv.
takara tomy pokemon51K/yr -14.0%0.5% conv.
pokemon moncolle35K/yr -15.1%0.4% conv.
pokemon dragonite14K/yr -12.8%1.5% conv.
dragonite card8K/yr +0.0%1.6% conv.
pokemon tomy10K/yr -7.0%0.4% conv.
pokemon takara tomy10K/yr -12.1%0.3% conv.
moncolle9K/yr -10.3%0.7% conv.
tomy pokemon8K/yr +0.6%0.8% conv.

All search terms

Top dragonite products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pokemon Moncolle MS-25 Kailyu 1.5 inches

タカラトミー(TAKARA TOMY)$9.464.5★229 rev

Dragonite 149/165 - Dragonair Dratini - Pokemon 151 - Evolution Card Set - Holo Rare

Pokémon$7.404.8★45 rev

Pokemon - Mega Dragonite ex 152/217 - Ascended Heroes - Ultra Rare - Foil - Single Card

Pokémon$14.565.0★6 rev

Dragonite ex - Tera - 159/197 Double Rare - Obsidian Flames - Pokemon Evolution 3 Card Lot

Pokémon$9.204.7★27 rev

Pokmon 12 Dragonite Plush - Officially Licensed - Generation 1 Dratini & Dragonair Evolution - Authentic Soft Stuffed Animal Toy Figure - Gift for Kids Boys Girls - 2+

Pokémon$39.044.8★1,391 rev

Newest

by launch date

Takara Tomy (Takara Tomy) Pocket Monster Pokemon Pokenade Monster Ball

タカラトミー(TAKARA TOMY)$113.62105 rev

11mo ago

5 Pokemon Ultra Rare Card Lot - V Gx ex Assorted Variety - No Duplicates

Pokémon$9.961,138 rev

1y ago

Squishmallows Original 10in Dragonite Pokmon Plush - Ultrasoft Official Jazwares Plush (Little)

Squishmallows$26.79229 rev

1y ago

Celestial Pastel Dragonite Clouds White T-Shirt

Pokémon$19.2511 rev

2y ago

Pokmon Dragonite Stained Glass Dragon Type Generation 1 Graphic Tees and T Shirts for Men and Women

Pokémon$19.0428 rev

2y ago

What buyers say about dragonite

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles29%

“Great for collectors”

Value For Money17%

“Great deal”

Quality-Overall13%

“Good Quality”

Gifting Purpose10%

“Perfect Christmas gift”

Advertised Vs Actual Product9%

“EXACTLY WHAT I WANTED”

Fun/Entertainment Experience5%

“always fun to open”

Strength1%

“they are sturdy”

Design-Overall1%

“nice in design and very soft”

Soft Feel1%

“Feels really soft”

Developmental Needs1%

“Good for kids”

What buyers complain about

Value For Money35%

“too expensive”

Size-Overall24%

“Tiny toy”

Advertised Vs Actual Product16%

“False advertisement”

Quality-Overall6%

“I like it overall just bummed out over quality”

Ethical Trade/Fair Trade3%

“I consider this illegal”

Fun/Entertainment Experience1%

“Did not buy no toy in side”

Instructions/User Manual/Troubleshooting1%

“The directions were somewhat hard to follow”

Durability1%

“not very durable”

Recycle/Reuse1%

“Recycles looking cards”

Gifting Purpose1%

“This was supposed to be a gift”

Top return reasons

Size-Overall64%

Advertised Vs Actual Product9%

Value For Money7%

Defective Material/Parts5%

Material Quality2%

Quality-Overall2%

Product Condition2%

Durability2%