Dragon Toys for Kids 5-7

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -67.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months

92K

Growth, 90 days vs prior 90

-67.8%

Conversion, latest week

7.3%

Market size, estimated

$93Ka year

Peak month

December21.5× the quietest month

Top search term

crayola light ups36K searches a year

Listings sell for $13.81 on average, from $5.73 to $35.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.81 that is $1K to $3K a year per listing.

Average price

$13.81under the $15 to $100 sweet spot

Price range

$5.73–$35.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.7%of orders · Amazon United States median 2.1%

19% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #381 within Drawing & Painting Supplies. It carries 6,216 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

19%

Prime listings

100%

Out of stock, average day

9.6%

Average rank

#381in Drawing & Painting Supplies

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

6,216per listing

Listings tracked

16

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months