Dragon Toys for Kids 5-7
soft demand (-67.8% this quarter) — Dragon Toys for Kids 5-7 doesn't clear our bar today.
Flapen Score
Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 46
Is Dragon Toys for Kids 5-7 profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Dragon Toys for Kids 5-7 is a $93K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 34/100.
Dragon Toys for Kids 5-7: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -67.8% over the last 90 days and 7.3% of searches end in a purchase.
$93K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Dragon Toys for Kids 5-7 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Crayola Light Ups - Unicorn Reusable Holiday Craft Glow In The Dark Unicorn Gift for Kids Decoration Craft Toys & Gifts for Kids
- Price
- $8.16
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 2y ago
Crayola Light Ups Dragon Reusable Holiday Craft Light Up Toy Indoor Holiday Decor Toys for Kids Arts & Crafts Dragon Gift 4+
- Price
- $6.32
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 2y ago
Step2 My First Snowman Kids Holiday Decorative Christmas Toy 15-Piece Accessory Kit Lights and Sounds Toddlers 18-Months+
- Price
- $35.66
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 8mo ago
Crayola Light Up Toy Bunny Reusable Coloring Toy Spring Crafts & Decor Bunny Toy for Kids Ages 4+
- Price
- $8.73
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 1y ago
Crayola Light-Ups - Owl Reusable Light Up Owl Toy Fall Craft for Kids Cute Glow in The Dark Decor & Night Light Art Toys for Boys & Girls Ages 4+
- Price
- $5.73
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 9mo ago
Trending
90-day click momentum
Paladone Crayola Silicone Rechargeable Light - Officially Licensed Crayon-Shaped Multicolor Lamp Great for Kids Bedside Table Classrooms and Nurseries
- Price
- $23.70
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 3y ago
Crayola Light Ups - Unicorn Reusable Holiday Craft Glow In The Dark Unicorn Gift for Kids Decoration Craft Toys & Gifts for Kids
- Price
- $8.16
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 2y ago
Crayola Toddler Touch Lights Musical Sensory Toys for Toddlers Learning Gifts Light Up Drawing Pad Mess Free Painting Travel Activity 2+
- Price
- $22.78
- Rating
- 4.4/5
- Reviews
- 20,835
- Age
- 8y ago
Crayola Light Ups Dragon Reusable Holiday Craft Light Up Toy Indoor Holiday Decor Toys for Kids Arts & Crafts Dragon Gift 4+
- Price
- $6.32
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 2y ago
Crayola Light-Ups - Chick Recolorable Light Up Chicken Easter Craft Decoration Easter Egg Toy for Kids Basket Stuffer for Kids Ages 4+
- Price
- $8.15
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 8mo ago
Newest
by launch dateCrayola Light-Ups - Chick Recolorable Light Up Chicken Easter Craft Decoration Easter Egg Toy for Kids Basket Stuffer for Kids Ages 4+
- Price
- $8.15
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 8mo ago
Step2 My First Snowman Kids Holiday Decorative Christmas Toy 15-Piece Accessory Kit Lights and Sounds Toddlers 18-Months+
- Price
- $35.66
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 8mo ago
Crayola Light-Ups - Owl Reusable Light Up Owl Toy Fall Craft for Kids Cute Glow in The Dark Decor & Night Light Art Toys for Boys & Girls Ages 4+
- Price
- $5.73
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 9mo ago
Crayola Light Ups Reindeer Recolorable Light Up Toy for Kids Reindeer Decor Glow in the Dark Holiday Gift for Kids Ages 4+
- Price
- $8.82
- Rating
- 4.4/5
- Reviews
- 240
- Age
- 1y ago
Crayola Light-Ups - Mummy Reusable Halloween Craft Toy Glow in The Dark Light Up Mummy Cute Halloween Decor & Night Light Gift for Kids 5+
- Price
- $6.65
- Rating
- 4.5/5
- Reviews
- 438
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 falling
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Crayola83%
- Step214%
- Paladone3%
- Open — no brand owns it (0%)
Dragon Toys for Kids 5-7 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 21.5×
Top Dragon Toys for Kids 5-7 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- crayola light ups36K/yr
- crayola light up9K/yr
- crayola light3K/yr
- step 2 snowman17K/yr
- my first snowman4K/yr
- snowman toys for kids4K/yr
- step 2 my first snowman3K/yr
- snowman toys for toddlers5K/yr
- step2 snowman3K/yr
- my first snowman step 23K/yr
What reviews say buyers love and hate about Dragon Toys for Kids 5-7
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Fun gift”
“Cute gift”
“No mess”
“Colors are bright”
“It is a good quality and durable toy that you can enjoy over and over”
What buyers complain about
72% of reviews“Colors are dull”
“Hard to clean”
“when the batteries died it never worked again”
“Broke within 2 days”
“Did not work”
Dragon Toys for Kids 5-7 return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dragon Toys for Kids 5-7 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
