dragon ball z action figure toys
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$33.38avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$12.36–$93.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good604.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$82K$82K/yr · 378K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, dragon ball z action figure toys is a $82K/yr Amazon United States market (378K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
dragon ball z action figure toys market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $83K–$100K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,960
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 21%
- Out of stock
- 7.3%
- Avg brand age
- 41 months
- Avg seller age
- 140 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
18 rising
Sellers
292
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
21%
Top 20: 56%
Open market
8%
- Banpresto67%
- Ichibansho Figure7%
- TAMASHII NATIONS7%
- KELAKE GK4%
- DMYIZZ4%
- Bandai Namco2%
- Open — no brand owns it (12 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top dragon ball z action figure toys search terms
- banpresto dragon ball44K/yr
- dragon ball statue63K/yr
- dragon ball z statue48K/yr
- dragon ball banpresto24K/yr
- dbz statue21K/yr
- banpresto dragon ball z11K/yr
- dragon ball statues17K/yr
- dbz figure15K/yr
- dragon ball z statues11K/yr
- dbz statues12K/yr
Top dragon ball z action figure toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Banpresto - Dragon Ball Z - Vegito History Box Figure
Banpresto$22.224.7★59 rev
Banpresto - Dragon Ball Z - Trunks Gxmateria Figure
Banpresto$26.754.7★59 rev
Banpresto - Dragon Ball GT - Super Saiyan 4 Gogeta Solid Edge Works Figure
Banpresto$26.984.9★24 rev
DMYIZZ Anime Figures Cartoon Figurines Cute Collectable Figure Holiday Creative Gift Birthday Decorations
DMYIZZ$69.613.0★5 rev
Banpresto - Dragon Ball Z - Majin Vegeta (vs Super Saiyan 2 Son Goku) Match Makers Figure
Banpresto$26.664.9★30 rev
Newest
by launch dateDMYIZZ Anime Figures Cartoon Figurines Cute Collectable Figure Holiday Creative Gift Birthday Decorations
DMYIZZ$69.615 rev
Banpresto - Dragon Ball Z - Broly Gxmateria Figure
Banpresto$29.881 rev
Banpresto - Dragon Ball Z - Frieza (vs Son Goku) Match Makers Figure
Banpresto$29.652 rev
Banpresto - Dragon Ball Super - Jiren (vs Son Goku Ultra Instinct) Match Makers Figure
Banpresto$29.7311 rev
Banpresto - Dragon Ball Z - Broly Solid Edge Works Figure
Banpresto$28.718 rev
Trending
90-day click momentumDMYIZZ Anime Figures Cartoon Figurines Cute Collectable Figure Holiday Creative Gift Birthday Decorations
DMYIZZ$69.613.0★
Banpresto - Dragon Ball Z - Majin Vegeta Grandista Figure
Banpresto$31.104.7★
Ichibansho Figure - Dragon Ball Z - Super Saiyan Son Goku (Battle of the Super Saiyan) Masterlise Collectbile Statue
Ichibansho Figure$67.534.6★
TAMASHII NATIONS - Dragon Ball Z - Super Saiyan Son Goku -Legendary Super Saiyan- S.H.Figuarts Action Figure
TAMASHII NATIONS$80.814.8★
Banpresto - Dragon Ball Z - Vegito History Box Figure
Banpresto$22.224.7★
What buyers say about dragon ball z action figure toys
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good deal”
“Great collectable and worth the money”
“hes also accurately sized”
“Christmas gift”
“As advertised”
“Fun for kids”
“Great design”
“Amazing quality, no breakage in the about year ive had it”
“The paint job is wonderful”
What buyers complain about
“Poor quality control”
“falls apart easily”
“A bit small”
“making it feel way more expensive”
“Was dropped and the butt including the tail broke and fell off”
“Looks can be deceiving”
“Bad accessories”
“Product has damage”
“the faceplates which is pretty frustrating to deal with”
“Very cheap materials”
Top return reasons
Common questions
- Is dragon ball z action figure toys profitable to sell on Amazon United States?
- The niche generates $82K/yr across 98 tracked products. 40 of 49 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the dragon ball z action figure toys niche?
- 18 brands and 292 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in dragon ball z action figure toys?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.4%.
- When does demand for dragon ball z action figure toys peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the dragon ball z action figure toys niche?
- Listings span $12.36–$93.37; the average listing price is $33.38 (sweet spot $15–$100). The average incumbent carries 604 reviews — the moat a new listing must climb.