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Dragon Ball Z Action Figure Toys

weak search conversion (0.7%) — Dragon Ball Z Action Figure Toys doesn't clear our bar today.

Flapen Score

47
Skip it

Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46

Market size 21Growth 16Conversion 8Competition 94Returns 87Price range 92Avg price 95Brand share 26Review moat 72Quality gap 21
This niche Category average · 3,143 niches

Is Dragon Ball Z Action Figure Toys profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Dragon Ball Z Action Figure Toys is a $82K/yr Amazon United States market (378K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Dragon Ball Z Action Figure Toys: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.4% over the last 90 days and 0.7% of searches end in a purchase.

$82K

revenue / yr

Units sold / yr3K
Search volume / yr-17.4%378K
Conversion rate0.7%
Avg price$33.38

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers18 · 292
Top-5 product click share21%
Open market11%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 98 products

Sponsored placement21%
New entrants (1y)49· 40 succeeded
Avg rating4.7★
Avg reviews604

Top Dragon Ball Z Action Figure Toys products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

$0$2K$3K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

292

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

21%

Top 20: 56%

Open market

8%

  • Banpresto67%
  • Ichibansho Figure7%
  • TAMASHII NATIONS7%
  • KELAKE GK4%
  • DMYIZZ4%
  • Bandai Namco2%
  • Open — no brand owns it (12 brands, 8%)

Dragon Ball Z Action Figure Toys demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume378KCVR0.7%Products98Brands18Top 5 Brands89%OOS Rate7.3%Rating4.7★Reviews604Avg BSR#1,960
23K18KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Top Dragon Ball Z Action Figure Toys search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • banpresto dragon ball44K/yr
  • dragon ball statue63K/yr
  • dragon ball z statue48K/yr
  • dragon ball banpresto24K/yr
  • dbz statue21K/yr
  • banpresto dragon ball z11K/yr
  • dragon ball statues17K/yr
  • dbz figure15K/yr
  • dragon ball z statues11K/yr
  • dbz statues12K/yr

What reviews say buyers love and hate about Dragon Ball Z Action Figure Toys

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall27%

Good quality

Value For Money13%

Good deal

Collectibles12%

Great collectable and worth the money

Size-Overall7%

hes also accurately sized

Gifting Purpose7%

Christmas gift

What buyers complain about

77% of reviews
Quality-Overall21%

Poor quality control

Durability17%

falls apart easily

Size-Overall15%

A bit small

Value For Money6%

making it feel way more expensive

Strength4%

Was dropped and the butt including the tail broke and fell off

Dragon Ball Z Action Figure Toys return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
22%
2Defective Material/Parts
21%
3Value For Money
14%
4Advertised Vs Actual Product
8%
5Quality-Overall
4%

Common Dragon Ball Z Action Figure Toys questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dragon Ball Z Action Figure Toys 47/100 on Amazon United States — Skip it. The niche generates $82K/yr across 98 tracked products. 40 of 49 products launched in the last 360 days are still selling. Search demand moved -17.4% over the last 90 days.
Search demand for Dragon Ball Z Action Figure Toys on Amazon United States peaks in Nov–Dec, where the busiest month runs 2.8× the quietest.