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Dragon Ball Z Action Figure Toys

Fail

Buyers convert on only 0.7% of searches, so Dragon Ball Z Action Figure Toys is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$82K/yr378K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
21%top-5 click share · 18 brands · 292 sellers

Flapen Score

Dragon Ball Z Action Figure Toys against its category

The dotted line is the Toys & Games average. Past it, Dragon Ball Z Action Figure Toys is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragon Ball Z Action Figure Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Dragon Ball Z Action Figure Toys 378K times last year and spent an estimated $82K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
0.7%
Market size, estimated
$82Ka year
Peak month
December2.8× the quietest month
Top search term
banpresto dragon ball44K searches a year

02 · Price

A sale here is worth $33.38.

Listings sell for $33.38 on average, from $12.36 to $93.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $33.38 that is $0 to $3K a year per listing.

Average price
$33.38inside the $15 to $100 sweet spot
Price range
$12.36–$93.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #1,960 within Statues, Bobbleheads & Busts. It carries 604 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#1,960in Statues, Bobbleheads & Busts
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
604per listing
Listings tracked
98

04 · Newcomers

40 of last year's 49 launches cleared the first-year sales bar.

49 products launched here in the last 12 months. 40 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
49
Successful launches
40Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dragon Ball Z Action Figure Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

292

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

21%

Top 20: 56%

Open market

8%

  • Brand 167%
  • Brand 27%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (12 brands, 8%)

Demand

Dragon Ball Z Action Figure Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Dragon Ball Z Action Figure Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • banpresto dragon ball44K/yr
  • dragon ball statue63K/yr
  • dragon ball z statue48K/yr
  • dragon ball banpresto24K/yr
  • dbz statue21K/yr
  • banpresto dragon ball z11K/yr
  • dragon ball statues17K/yr
  • dbz figure15K/yr
  • dragon ball z statues11K/yr
  • dbz statues12K/yr

Reviews and returns

What reviews say buyers love and hate about Dragon Ball Z Action Figure Toys

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dragon Ball Z Action Figure Toys questions

Answered from the same tracked data.