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Dot Markers

Fail

Demand is soft, at -21.9% this quarter, so Dot Markers is a Fail.

Flapen Score
49
49 / 100
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Market size
$1.3M/yr1.2M searches / yr
90-day growth
-21.9%search demand this quarter
Competition
71%top-5 click share · 9 brands · 15 sellers

Flapen Score

Dot Markers against its category

The dotted line is the Toys & Games average. Past it, Dot Markers is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dot Markers market on Amazon at a glance

Shoppers on Amazon United States searched for Dot Markers 1.2M times last year and spent an estimated $1.3M. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
8.2%
Market size, estimated
$1.3Ma year
Peak month
December2.5× the quietest month
Top search term
dot markers676K searches a year

02 · Price

A sale here is worth $13.43.

Listings sell for $13.43 on average, from $8.03 to $20.95. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $13.43 that is $107K to $134K a year per listing.

Average price
$13.43under the $15 to $100 sweet spot
Price range
$8.03–$20.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
8,000–10,000
Revenue per listing a year
$107K–$134K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Drawing & Painting Supplies. It carries 2,503 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Drawing & Painting Supplies
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,503per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Dot Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

15

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

6%

  • Brand 137%
  • Brand 230%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Dot Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Dot Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dot markers676K/yr
  • dot markers for toddlers 1-3192K/yr
  • dot paint43K/yr
  • dot markers for kids33K/yr
  • dot marker34K/yr
  • dot art markers21K/yr
  • washable dot markers24K/yr
  • paint dot markers20K/yr
  • dot markers for toddlers 2-4 years24K/yr
  • dot markers washable20K/yr

Reviews and returns

What reviews say buyers love and hate about Dot Markers

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“These are very low quality”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dot Markers questions

Answered from the same tracked data.