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Dory Toys

Fail

Shoppers spend an estimated $44K a year here, so Dory Toys is a Fail.

Flapen Score
43
43 / 100
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Market size
$44K/yr126K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
57%top-5 click share · 17 brands · 85 sellers

Flapen Score

Dory Toys against its category

The dotted line is the Toys & Games average. Past it, Dory Toys is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dory Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Dory Toys 126K times last year and spent an estimated $44K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
1.8%
Market size, estimated
$44Ka year
Peak month
December2.2× the quietest month
Top search term
finding dory toys43K searches a year

02 · Price

A sale here is worth $19.61.

Listings sell for $19.61 on average, from $6.64 to $78.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.61 that is $0 to $2K a year per listing.

Average price
$19.61inside the $15 to $100 sweet spot
Price range
$6.64–$78.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #4,029 within Bath Toys. It carries 1,675 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
79%
Out of stock, average day
10.3%
Average rank
#4,029in Bath Toys
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,675per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Dory Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

85

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

28%

  • Brand 123%
  • Brand 216%
  • Brand 314%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Dory Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Dory Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • finding dory toys43K/yr
  • dory toys29K/yr
  • dory plush12K/yr
  • finding nemo figurines7K/yr
  • finding nemo gifts6K/yr
  • finding dory plush6K/yr
  • nemo toys for toddlers 1-39K/yr
  • finding nemo toys for toddlers 1-34K/yr
  • dory toy6K/yr
  • baby dory4K/yr

Reviews and returns

What reviews say buyers love and hate about Dory Toys

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Fun/Entertainment Experience”
32%of negative reviews mention “Size-Overall”
1.5%of orders come back
“larger than what I expected”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dory Toys questions

Answered from the same tracked data.