Dory Toys
a small market ($44K/yr) — Dory Toys doesn't clear our bar today.
Flapen Score
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Is Dory Toys profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Dory Toys is a $44K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Dory Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.5% over the last 90 days and 1.8% of searches end in a purchase.
$44K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 24 products
Top Dory Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SwimWays Disneys Finding Dory Mr. Rays Dive and Catch Game for Ages 5+
- Price
- $17.33
- Rating
- 4.7/5
- Reviews
- 7,658
- Age
- 10y ago
Kid Shower Toy Baby Bath Squirt Toys Shark Bathtub Water Toys 4pcs Toddlers Infant Swimming Pool Toys for Birthday Gifts Summer Beach Pool Activity
- Price
- $9.76
- Rating
- 4.7/5
- Reviews
- 618
- Age
- 5y ago
Disney Store Official Finding Dory Plush - Dory Soft Toy with Embroidered Features & Detailed Scultping - Collectible Pixar Plushy for Fans & Kids
- Price
- $35.04
- Rating
- 4.8/5
- Reviews
- 263
- Age
- 3y ago
Tonies Dory Audio Toy Figurine from Disney and Pixars Finding Dory
- Price
- $19.97
- Rating
- 4.8/5
- Reviews
- 369
- Age
- 1y ago
SwimWays Disney Finding Dory Dive Characters Diving Toys (3-Pack) Bath Toys & Pool Party Supplies for Kids Ages 5 and Up
- Price
- $24.26
- Rating
- 4.8/5
- Reviews
- 1,363
- Age
- 10y ago
Trending
90-day click momentum
Disney Finding Dory Shark Destiny 17 Plush
- Price
- $78.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10y ago
Disney Finding Dory Hank Soft Touch PVC Key Holder
- Price
- $7.58
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 9y ago
JA-RU Disney Stretchy Toys Nemo Figures Squish & Pull Toys. 1 (Unit) Finding Nemo Calming Fidget Toy Stress Toys Birthday Gifts for Kids Boys & Girls. W/ Ball C-6900-1T
- Price
- $8.46
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 8mo ago
Ty Beanie Sparkle Finding Dory Fish Reg 6 Plush
- Price
- $27.52
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 3y ago
Wild Republic Coral Reef Surgeonfish Stuffed Animal - 6
- Price
- $11.99
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 2y ago
Newest
by launch dateJA-RU Disney Stretchy Toys Nemo Figures Squish & Pull Toys. 1 (Unit) Finding Nemo Calming Fidget Toy Stress Toys Birthday Gifts for Kids Boys & Girls. W/ Ball C-6900-1T
- Price
- $8.46
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 8mo ago
Tonies Dory Audio Toy Figurine from Disney and Pixars Finding Dory
- Price
- $19.97
- Rating
- 4.8/5
- Reviews
- 369
- Age
- 1y ago
Bright Starts Disney Finding Nemo Pop N Sit Portable Booster Indoor/Outdoor Use Floor Seat with Feeding Tray 6 Mos - 3 Yrs
- Price
- $32.00
- Rating
- 4.6/5
- Reviews
- 10,387
- Age
- 2y ago
Wild Republic Coral Reef Surgeonfish Stuffed Animal - 6
- Price
- $11.99
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 2y ago
No Hole Mold Free Baby Bath Toys for Kids Ages 1-3 Water Toys for 6-12 Months Infants with Storage Bag Baby Shark Toys for Pool Bathtub Beach Shower Tub Ideal Gifts for Kids Boys and Girls
- Price
- $21.12
- Rating
- 4.7/5
- Reviews
- 717
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
85
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
28%
- SwimWays23%
- MIWEN16%
- Disney Store14%
- Tonies8%
- Crayola6%
- Disney5%
Dory Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.2×
Top Dory Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- finding dory toys43K/yr
- dory toys29K/yr
- dory plush12K/yr
- finding nemo figurines7K/yr
- finding nemo gifts6K/yr
- finding dory plush6K/yr
- nemo toys for toddlers 1-39K/yr
- finding nemo toys for toddlers 1-34K/yr
- dory toy6K/yr
- baby dory4K/yr
What reviews say buyers love and hate about Dory Toys
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“So much fun”
“Good quality and arrived on time”
“Good gift”
“Exactly as advertised”
“Perfect size”
What buyers complain about
78% of reviews“larger than what I expected”
“definitely NOT worth the price”
“The straps are in a weird spot when I buckle my baby up”
“Cheap”
“You cant fill them with water”
Dory Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Dory Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
