Dory Toys
FailShoppers spend an estimated $44K a year here, so Dory Toys is a Fail.
- Flapen Score
- 43 / 100Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 4643
- Market size
- $44K/yr126K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 57%top-5 click share · 17 brands · 85 sellers
Flapen Score
Dory Toys against its category
The dotted line is the Toys & Games average. Past it, Dory Toys is stronger. Inside it, weaker.
Market
The Dory Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Dory Toys 126K times last year and spent an estimated $44K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $44Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- finding dory toys43K searches a year
02 · Price
A sale here is worth $19.61.
Listings sell for $19.61 on average, from $6.64 to $78.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.61 that is $0 to $2K a year per listing.
- Average price
- $19.61inside the $15 to $100 sweet spot
- Price range
- $6.64–$78.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #4,029 within Bath Toys. It carries 1,675 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 79%
- Out of stock, average day
- 10.3%
- Average rank
- #4,029in Bath Toys
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 1,675per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Dory Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SwimWays Disneys Finding Dory Mr. Rays Dive and Catch Game for Ages 5+
- Price
- $17.33
- Rating
- 4.7/5
- Reviews
- 7,658
- Age
- 10y ago

Kid Shower Toy Baby Bath Squirt Toys Shark Bathtub Water Toys 4pcs Toddlers Infant Swimming Pool Toys for Birthday Gifts Summer Beach Pool Activity
- Price
- $9.76
- Rating
- 4.7/5
- Reviews
- 618
- Age
- 5y ago

Disney Store Official Finding Dory Plush - Dory Soft Toy with Embroidered Features & Detailed Scultping - Collectible Pixar Plushy for Fans & Kids
- Price
- $35.04
- Rating
- 4.8/5
- Reviews
- 263
- Age
- 3y ago

Tonies Dory Audio Toy Figurine from Disney and Pixars Finding Dory
- Price
- $19.97
- Rating
- 4.8/5
- Reviews
- 369
- Age
- 1y ago

SwimWays Disney Finding Dory Dive Characters Diving Toys (3-Pack) Bath Toys & Pool Party Supplies for Kids Ages 5 and Up
- Price
- $24.26
- Rating
- 4.8/5
- Reviews
- 1,363
- Age
- 10y ago
Trending
estimated 90-day click momentum
Disney Finding Dory Shark Destiny 17 Plush
- Price
- $78.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10y ago

Disney Finding Dory Hank Soft Touch PVC Key Holder
- Price
- $7.58
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 9y ago

JA-RU Disney Stretchy Toys Nemo Figures Squish & Pull Toys. 1 (Unit) Finding Nemo Calming Fidget Toy Stress Toys Birthday Gifts for Kids Boys & Girls. W/ Ball C-6900-1T
- Price
- $8.46
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 8mo ago

Ty Beanie Sparkle Finding Dory Fish Reg 6 Plush
- Price
- $27.52
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 3y ago

Wild Republic Coral Reef Surgeonfish Stuffed Animal - 6
- Price
- $11.99
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 2y ago
Newest
by launch date
JA-RU Disney Stretchy Toys Nemo Figures Squish & Pull Toys. 1 (Unit) Finding Nemo Calming Fidget Toy Stress Toys Birthday Gifts for Kids Boys & Girls. W/ Ball C-6900-1T
- Price
- $8.46
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 8mo ago

Tonies Dory Audio Toy Figurine from Disney and Pixars Finding Dory
- Price
- $19.97
- Rating
- 4.8/5
- Reviews
- 369
- Age
- 1y ago

Bright Starts Disney Finding Nemo Pop N Sit Portable Booster Indoor/Outdoor Use Floor Seat with Feeding Tray 6 Mos - 3 Yrs
- Price
- $32.00
- Rating
- 4.6/5
- Reviews
- 10,387
- Age
- 2y ago

Wild Republic Coral Reef Surgeonfish Stuffed Animal - 6
- Price
- $11.99
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 2y ago

No Hole Mold Free Baby Bath Toys for Kids Ages 1-3 Water Toys for 6-12 Months Infants with Storage Bag Baby Shark Toys for Pool Bathtub Beach Shower Tub Ideal Gifts for Kids Boys and Girls
- Price
- $21.12
- Rating
- 4.7/5
- Reviews
- 717
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
85
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 95%
Open market
28%
- SwimWays23%
- MIWEN16%
- Disney Store14%
- Tonies8%
- Crayola6%
- Disney5%
Demand
Dory Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Dory Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- finding dory toys43K/yr
- dory toys29K/yr
- dory plush12K/yr
- finding nemo figurines7K/yr
- finding nemo gifts6K/yr
- finding dory plush6K/yr
- nemo toys for toddlers 1-39K/yr
- finding nemo toys for toddlers 1-34K/yr
- dory toy6K/yr
- baby dory4K/yr
Reviews and returns
What reviews say buyers love and hate about Dory Toys
We read the reviews and the return reasons for every product selling here.
“larger than what I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dory Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








