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Doomlings Expansion Pack

Fail

The top 5 brands take 100% of clicks, so Doomlings Expansion Pack is a Fail.

Flapen Score
33
33 / 100
Ranks 2,795 of 3,143 Toys & Games niches · −13 vs the category median of 46
Market size
$19K/yr26K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
93%top-5 click share · 1 brands · 2 sellers

Flapen Score

Doomlings Expansion Pack against its category

The dotted line is the Toys & Games average. Past it, Doomlings Expansion Pack is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doomlings Expansion Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Doomlings Expansion Pack 26K times last year and spent an estimated $19K. One brand takes every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
3.5%
Market size, estimated
$19Ka year
Peak month
December5.2× the quietest month
Top search term
doomlings expansion pack23K searches a year

02 · Price

A sale here is worth $20.71.

Listings sell for $20.71 on average, from $14.76 to $26.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $20.71 that is $2K to $5K a year per listing.

Average price
$20.71inside the $15 to $100 sweet spot
Price range
$14.76–$26.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #664 within Dedicated Deck Card Games. It carries 60 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#664in Dedicated Deck Card Games
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
60per listing
Listings tracked
7

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Doomlings Expansion Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Doomlings Expansion Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.2×

Reviews and returns

What reviews say buyers love and hate about Doomlings Expansion Pack

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Fun/Entertainment Experience”
1.1%of orders come back
“Great Family Game”
A buyer, on “Fun/Entertainment Experience”67% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Doomlings Expansion Pack questions

Answered from the same tracked data.