- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $306K/yr812K searches / yr
- 90-day growth
- +14.6%search demand this quarter
- Competition
- 58%top-5 click share · 12 brands · 214 sellers
Flapen Score
Doom against its category
The dotted line is the Toys & Games average. Past it, Doom is stronger. Inside it, weaker.
Market
The Doom market on Amazon at a glance
Shoppers on Amazon United States searched for Doom 812K times last year and spent an estimated $306K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 812K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $306K a year.
- Searches, last 12 months
- 812K
- Growth, 90 days vs prior 90
- +14.6%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $306Ka year
- Peak month
- July2.4× the quietest month
- Top search term
- doom194K searches a year
02 · Price
A sale here is worth $57.98.
Listings sell for $57.98 on average, from $13.77 to $147.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $57.98 that is $6K to $14K a year per listing.
- Average price
- $57.98inside the $15 to $100 sweet spot
- Price range
- $13.77–$147.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$14K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #17,007 within Statues, Bobbleheads & Busts. It carries 394 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 77%
- Out of stock, average day
- 13.9%
- Average rank
- #17,007in Statues, Bobbleheads & Busts
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 394per listing
- Listings tracked
- 22
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Doom products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DOOM: The Dark Ages PlayStation 5
- Price
- $57.52
- Rating
- 4.6/5
- Reviews
- 307
- Age
- 1y ago

McFarlane Toys- Doom: The Dark Ages Doom Slayer (Phalanx Skin) 7in Action Figure
- Price
- $27.29
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 10mo ago

Good Smile Company Doom Eternal: Doom Slayer Figma Action Figure
- Price
- $90.27
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago

Numskull Doom Slayer Doom Eternal in-Game Collectible Replica Posable Toy Figure - Official Doom Merchandise - Limited Edition
- Price
- $35.43
- Rating
- 4.8/5
- Reviews
- 1,299
- Age
- 5y ago

Good Smile Doom Eternal: Doom Slayer Figma Action Figure Multicolor
- Price
- $147.46
- Rating
- 4.3/5
- Reviews
- 88
- Age
- 5y ago
Trending
estimated 90-day click momentum
99TIMORO Demon Fighter Movie Summer Button Down Shirt Men Short Sleeve Top
- Price
- $34.76
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 6mo ago

Evil Dead Groovy Doom - T-Shirt (US Alpha X-Large Regular Regular Black)
- Price
- $23.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Demon Slayer Inosuke Hashibira Crew Neck Short Sleeve Charcoal Mens T-Shirt-XXL
- Price
- $14.75
- Rating
- 4.5/5
- Reviews
- 156
- Age
- 2y ago

TUBBZ Boxed Edition: Doom Dark Ages - Doom Slayer Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of Doom
- Price
- $20.22
- Rating
- 4.8/5
- Reviews
- 358
- Age
- 4mo ago

DOOM + DOOM II (Limited Run Games #144) - for Playstation 5
- Price
- $46.72
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 10mo ago
Newest
by launch date
TUBBZ Boxed Edition: Doom Dark Ages - Doom Slayer Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of Doom
- Price
- $20.22
- Rating
- 4.8/5
- Reviews
- 358
- Age
- 4mo ago

99TIMORO Demon Fighter Movie Summer Button Down Shirt Men Short Sleeve Top
- Price
- $34.76
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 6mo ago

DOOM + DOOM II (Limited Run Games #144) - for Playstation 5
- Price
- $46.72
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 10mo ago

McFarlane Toys- Doom: The Dark Ages Doom Slayer (Phalanx Skin) 7in Action Figure
- Price
- $27.29
- Rating
- 4.6/5
- Reviews
- 181
- Age
- 10mo ago

Evil Dead Groovy Doom - T-Shirt (US Alpha X-Large Regular Regular Black)
- Price
- $23.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
214
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 98%
Open market
10%
- Xbox36%
- McFarlane Toys24%
- Good Smile Company15%
- Numskull9%
- TUBBZ5%
- Bethesda2%
- Open — no brand owns it (6 brands, 10%)
Demand
Doom search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
Search terms
Top Doom search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- doom194K/yr
- doom slayer action figure95K/yr
- doom the dark ages ps5101K/yr
- doom slayer90K/yr
- doom the dark ages66K/yr
- doom ps522K/yr
- doom action figure28K/yr
- doom figure21K/yr
- doom merch22K/yr
- doom dark ages ps521K/yr
Reviews and returns
What reviews say buyers love and hate about Doom
We read the reviews and the return reasons for every product selling here.
“Horrible design choices”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Doom questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








