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Doom

Fail

Buyers convert on only 0.7% of searches, so Doom is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$306K/yr812K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
58%top-5 click share · 12 brands · 214 sellers

Flapen Score

Doom against its category

The dotted line is the Toys & Games average. Past it, Doom is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doom market on Amazon at a glance

Shoppers on Amazon United States searched for Doom 812K times last year and spent an estimated $306K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 812K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $306K a year.

Searches, last 12 months
812K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
0.7%
Market size, estimated
$306Ka year
Peak month
July2.4× the quietest month
Top search term
doom194K searches a year

02 · Price

A sale here is worth $57.98.

Listings sell for $57.98 on average, from $13.77 to $147.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $57.98 that is $6K to $14K a year per listing.

Average price
$57.98inside the $15 to $100 sweet spot
Price range
$13.77–$147.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #17,007 within Statues, Bobbleheads & Busts. It carries 394 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
77%
Out of stock, average day
13.9%
Average rank
#17,007in Statues, Bobbleheads & Busts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
394per listing
Listings tracked
22

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Doom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

214

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

10%

  • Brand 136%
  • Brand 224%
  • Brand 315%
  • Brand 49%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (6 brands, 10%)

Demand

Doom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Doom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • doom194K/yr
  • doom slayer action figure95K/yr
  • doom the dark ages ps5101K/yr
  • doom slayer90K/yr
  • doom the dark ages66K/yr
  • doom ps522K/yr
  • doom action figure28K/yr
  • doom figure21K/yr
  • doom merch22K/yr
  • doom dark ages ps521K/yr

Reviews and returns

What reviews say buyers love and hate about Doom

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
13%of negative reviews mention “Design-Overall”
2.0%of orders come back
“Horrible design choices”
A buyer, on “Design-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Doom questions

Answered from the same tracked data.