Is doom profitable to sell on Amazon United States?

The niche generates $306K/yr across 22 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.6%. Flapen's verdict: Skip it (46/100).

How competitive is the doom niche?

12 brands and 214 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in doom?

Top complaints mined from reviews: Design-Overall, Value For Money, Quality-Overall. The return rate is 2.0%.

When does demand for doom peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the doom niche?

Listings span $13.77–$147.46; the average listing price is $57.98 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.

doom

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Avg price

Great$57.98

avg listing price — sweet spot $15–$100

Review moat

Great393.55

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Good$13.77–$147.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$306K

$306K/yr · 812K searches

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+14.6%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, doom is a $306K/yr Amazon United States market (812K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 46/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

doom market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $348K–$464K; units × avg price
Conversion rate: 0.7%
Avg BSR: #17,007
Page quality: 0%
Prime: 77%
Sponsored: 41%
Out of stock: 13.9%
Avg brand age: 42 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

214

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

10%

Xbox36%
McFarlane Toys24%
Good Smile Company15%
Numskull9%
TUBBZ5%
Bethesda2%
Open — no brand owns it (6 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.6% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Open Trend

Top doom search terms

doom194K/yr +21.9%0.3% conv.
doom slayer action figure95K/yr +22.5%0.4% conv.
doom the dark ages ps5101K/yr +26.9%1.4% conv.
doom slayer90K/yr +0.7%0.3% conv.
doom the dark ages66K/yr +3.6%0.8% conv.
doom ps522K/yr +20.8%0.9% conv.
doom action figure28K/yr +16.2%0.4% conv.
doom figure21K/yr +13.5%0.4% conv.
doom merch22K/yr -0.9%0.2% conv.
doom dark ages ps521K/yr +18.7%2.0% conv.

All search terms

Top doom products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DOOM: The Dark Ages PlayStation 5

Xbox$57.524.6★307 rev

McFarlane Toys- Doom: The Dark Ages Doom Slayer (Phalanx Skin) 7in Action Figure

McFarlane Toys$27.294.6★181 rev

Good Smile Company Doom Eternal: Doom Slayer Figma Action Figure

Good Smile Company$90.274.3★16 rev

Numskull Doom Slayer Doom Eternal in-Game Collectible Replica Posable Toy Figure - Official Doom Merchandise - Limited Edition

Numskull$35.434.8★1,299 rev

Good Smile Doom Eternal: Doom Slayer Figma Action Figure Multicolor

Good Smile Company$147.464.3★88 rev

Newest

by launch date

TUBBZ Boxed Edition: Doom Dark Ages - Doom Slayer Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of Doom

TUBBZ$20.22358 rev

4mo ago

99TIMORO Demon Fighter Movie Summer Button Down Shirt Men Short Sleeve Top

99TIMORO$34.7677 rev

6mo ago

DOOM + DOOM II (Limited Run Games #144) - for Playstation 5

Limited Run$46.7215 rev

10mo ago

McFarlane Toys- Doom: The Dark Ages Doom Slayer (Phalanx Skin) 7in Action Figure

McFarlane Toys$27.29181 rev

10mo ago

Evil Dead Groovy Doom - T-Shirt (US Alpha X-Large Regular Regular Black)

Absurd Ink$23.891 rev

11mo ago

What buyers say about doom

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Well worth it”

Quality-Overall15%

“Excellent detail and great value”

Fun/Entertainment Experience13%

“I enjoyed this game a ton”

Collectibles10%

“Super Cool Collectable”

Advertised Vs Actual Product9%

“Mostly accurate”

Material Quality4%

“Heavy material”

Design-Overall3%

“Awesome piece of Art”

Washability3%

“looks great even after multiple washing”

Strength3%

“Solid little guy”

Difficulty Level3%

“A very exciting & challenging game”

What buyers complain about

Design-Overall13%

“Horrible design choices”

Value For Money12%

“I thought it was expensive for what you get”

Quality-Overall10%

“Poor quality graphics”

Ease Of Use7%

“it's clunky compared to the ease of PC use”

Creativity7%

“Frustratingly devoid of creativity”

Difficulty Level7%

“Difficult enough to keep you on your toes”

Defective Material/Parts7%

“Have to be careful the parts break easly”

Degree Of Motion3%

“He aint moving”

Adhesion/Stickiness3%

“terrible glue caused it to fall off without even using the helmet”

Functionality-Overall3%

“For all that Doomguy can do in his games this figure cant do anything”

Top return reasons

Value For Money22%

Advertised Vs Actual Product15%

Defective Material/Parts14%

Functionality-Overall10%

Product Condition7%

Size-Overall6%

Design-Overall4%

Add-Ons/Attachments3%

Quality-Overall3%

Connectivity-Overall2%

Common questions

Is doom profitable to sell on Amazon United States?: The niche generates $306K/yr across 22 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.6%. Flapen's verdict: Skip it (46/100).
How competitive is the doom niche?: 12 brands and 214 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in doom?: Top complaints mined from reviews: Design-Overall, Value For Money, Quality-Overall. The return rate is 2.0%.
When does demand for doom peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
What does it cost to enter the doom niche?: Listings span $13.77–$147.46; the average listing price is $57.98 (sweet spot $15–$100). The average incumbent carries 394 reviews — the moat a new listing must climb.