donut game
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,151.54avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.55avg listing price — sweet spot $15–$100
Price range
Okay$4.72–$24.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Market size
Bad$7K$7K/yr · 24K searches
According to Flapen's Amazon United States niche tracking, donut game is a $7K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
donut game market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $6K–$9K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #2,753
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 2.6%
- Avg brand age
- 45 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
53
Top-5 brand share
44%
Top 20: 94%
Top-5 click share
42%
Top 20: 90%
Open market
50%
- Slapburger10%
- Serencatcher9%
- HyDren9%
- Learning Resources9%
- Gamewright8%
- Hebayy6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top donut game search terms
- donut game6K/yr
- donut games4K/yr
- go nuts for donuts game7K/yr
- go nuts for donuts2K/yr
- gonuts for donuts game3K/yr
- donut party games2K/yr
Top donut game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Do or Donut Card Game Exciting Family & Couples Game Night Challenge Fun Game for Family Gatherings Parties Classrooms Kids & Adults 3-8 Players Ages 8+ 30 Mins of Laughter & Entertainment!
Slapburger$17.954.5★133 rev
Serencatcher Donut Toss Game Banner with 3 Bean Bags Donut Bean Bag Toss Games Backdrop Background for Donut Party Games Donut Birthday Baby Shower Party Decorations Supplies
Serencatcher$12.974.2★4 rev
HyDren Donut Party Game 26 Donut Dart Board with 18 Sticky Balls Toys Birthday Party Favors Decorations Spa for Class Indoor Outdoor Game
HyDren$16.554.2★29 rev
Learning Resources Grab That Donut Fine Motor Game
Learning Resources$15.254.7★373 rev
Hebayy 52 PCS Donut Matching Game 26 Designs Dessert Cards Engaging Food Memory Game Educational Learning Toys for Preschool 4 5 6 Years Old
Hebayy$7.434.6★43 rev
Newest
by launch date
X1zuue Bulk Donut Activity Books Mini Games Coloring Booklet for Kids
X1zuue$14.16234 rev
Jumbo Floor Puzzle for Kids 48 Piece Colorful Donut Jigsaw Puzzle Ages 3-8
IFLOVE$20.31116 rev
Donut Giant Coloring Poster Candyland Large Versatile Activity Drawing Paper Coloring Tablecloth DIY Dessert Theme Game Poster Table Cover Art Craft Painting Mat Home Classroom Party Supplies
Naozinebi$9.7215 rev
Hebayy 52 PCS Donut Matching Game 26 Designs Dessert Cards Engaging Food Memory Game Educational Learning Toys for Preschool 4 5 6 Years Old
Hebayy$7.4343 rev
ThinkFun Donut Detective A Deliciously Puzzling Logic Game | Strengthens Problem-Solving Skills with 40 Challenging Puzzles | Ages 8+
ThinkFun$20.902 rev
Trending
90-day click momentumX1zuue Bulk Donut Activity Books Mini Games Coloring Booklet for Kids
X1zuue$14.164.6★
Jumbo Floor Puzzle for Kids 48 Piece Colorful Donut Jigsaw Puzzle Ages 3-8
IFLOVE$20.314.9★
YUEXLL Donut Shop Bingo Card Set - 24 Players Sweet Treats Party Activities for Family Friends Bingo Game Gender Reveal Party Favor Supplies for Adult Teen -09
YUEXLL$9.824.0★
Goliath Donut Dash Game w/ 24pc Puzzle - Race to Pick Up Matching Donuts Racecar Does Real Donuts On Table Or Hard Floor - Includes 24-Piece Puzzle
Goliath$9.184.4★
Serencatcher Donut Toss Game Banner with 3 Bean Bags Donut Bean Bag Toss Games Backdrop Background for Donut Party Games Donut Birthday Baby Shower Party Decorations Supplies
Serencatcher$12.974.2★
What buyers say about donut game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun family game”
“It's super simple to play”
“Good quality”
“GOOD GIFT”
“Beautiful design and sturdy”
“Good value for money”
“EASY FOR EVEN YOUNGER KIDS”
“Good size”
“Great quality and love how the pieces stack in the box”
“Colorful”
What buyers complain about
“the instructions are a little confusing with 3 college grads trying to decipher”
“Junk”
“Not as fun to play”
“I noticed that the cardstock is a bit thin”
“The donuts are small”
“The only downside is the card material”
“It can also get pretty loud once everyone gets into it”
“they are round in shape, not rectangular”
Top return reasons
Common questions
- Is donut game profitable to sell on Amazon United States?
- The niche generates $7K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the donut game niche?
- 24 brands and 53 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in donut game?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Fun/Entertainment Experience. The return rate is 1.6%.
- When does demand for donut game peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the donut game niche?
- Listings span $4.72–$24.84; the average listing price is $12.55 (sweet spot $15–$100). The average incumbent carries 1,152 reviews — the moat a new listing must climb.