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Donut Game

Fail

Shoppers spend an estimated $7K a year here, so Donut Game is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$7K/yr24K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
42%top-5 click share · 24 brands · 53 sellers

Flapen Score

Donut Game against its category

The dotted line is the Toys & Games average. Past it, Donut Game is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donut Game market on Amazon at a glance

Shoppers on Amazon United States searched for Donut Game 24K times last year and spent an estimated $7K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
2.4%
Market size, estimated
$7Ka year
Peak month
December2.7× the quietest month
Top search term
donut game6K searches a year

02 · Price

A sale here is worth $12.55.

Listings sell for $12.55 on average, from $4.72 to $24.84. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $12.55 that is $0 to $1K a year per listing.

Average price
$12.55under the $15 to $100 sweet spot
Price range
$4.72–$24.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #2,753 within Dedicated Deck Card Games. It carries 1,152 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#2,753in Dedicated Deck Card Games
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,152per listing
Listings tracked
26

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Donut Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

53

Top-5 brand share

44%

Top 20: 94%

Top-5 click share

42%

Top 20: 90%

Open market

50%

  • Brand 110%
  • Brand 29%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Donut Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Donut Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • donut game6K/yr
  • donut games4K/yr
  • go nuts for donuts game7K/yr
  • go nuts for donuts2K/yr
  • gonuts for donuts game3K/yr
  • donut party games2K/yr

Reviews and returns

What reviews say buyers love and hate about Donut Game

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.6%of orders come back
“the instructions are a little confusing with 3 college grads trying to decipher”
A buyer, on “Instructions/User Manual/Troubleshooting”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Donut Game questions

Answered from the same tracked data.